Experience: 3–6 Years
Location: As per business requirement
We are looking for a Product Marketing Manager to drive product growth, customer loyalty, pricing strategy, and e-commerce initiatives. The ideal candidate should have experience in fintech, lending, or consumer technology, with strong analytical skills to improve margins, customer retention, and business growth.
Key Responsibilities- Design pricing, tenure, and product strategies to improve profitability.
- Build and manage customer loyalty/rewards programs.
- Analyze customer, repayment, and transaction data to identify growth opportunities.
- Manage customer database/CRM for segmentation and targeted campaigns.
- Launch and optimize e-commerce platform, product listings, pricing, and promotions.
- Conduct market research and competitor analysis.
- Track KPIs, create dashboards, and measure business performance.
- Collaborate with Product, Engineering, Finance, Operations, and Marketing teams.
- 3–6 years of Product Marketing, Product Management, or Growth experience.
- Experience in Fintech, Lending, Consumer Finance, or Consumer Tech.
- Hands-on experience designing and managing Customer Loyalty/Rewards Programs.
- Strong knowledge of Product Pricing, Unit Economics, and Margin Optimization.
- Experience analyzing customer, repayment, or transactional data.
- Experience with CRM/Customer Database Management and customer segmentation.
- Experience launching or managing E-commerce Platforms.
- Strong proficiency in Excel, SQL, Power BI/Tableau, or other analytics tools.
- Excellent stakeholder management and cross-functional collaboration skills.
- Strong communication and presentation skills.
- Experience working in African or Emerging Markets.
- Knowledge of device financing, digital lending, or BNPL products.
- Familiarity with marketing automation and customer lifecycle management
Company Website
https://mobihivelabs.com/
http://credithive.co.uk/
Skills Required
- 2+ years in Product Marketing, B2B Marketing, SaaS Marketing, or Technology Marketing
- Strong understanding of Go-to-Market (GTM) strategy and product launch planning
- Experience creating product messaging, positioning, and marketing content
- Knowledge of market research and competitive analysis techniques
- Excellent written and verbal communication skills
- Strong stakeholder management and cross-functional collaboration abilities
- Analytical mindset with experience measuring campaign effectiveness using KPIs
- Familiarity with CRM and Marketing Automation tools
- Bachelor's degree in Marketing, Business Administration, Engineering, or related field
- MBA (Marketing)
- Experience in B2B SaaS, IT Products, FinTech, or Technology Products
- Hands-on experience with HubSpot
- Hands-on experience with Salesforce
- Hands-on experience with Google Analytics
- Hands-on experience with Google Search Console
- Hands-on experience with SEMrush
- Hands-on experience with Ahrefs
- Hands-on experience with Mixpanel
- Hands-on experience with Amplitude
- Knowledge of Product-Led Growth (PLG) strategies
- Experience working in Agile product environments
What We Do
NextHire Consulting is an AI-driven recruiting platform that streamlines the hiring process for companies. By leveraging AI agents for sourcing, screening, and interviewing, the platform enables teams to focus on pre-qualified finalists. It provides data-driven insights into candidate soft skills and behavioral styles, aiming to disrupt traditional recruitment models with efficient, automated, and science-based talent acquisition solutions for businesses of all sizes.
