The Role
Creates social-first video and content for River Island across organic and paid social channels. Responsibilities include developing creative concepts, editing campaign footage and user-generated content, adapting assets for platforms and audiences, tracking cultural and social trends, and producing motion graphics and animations. The role collaborates with marketing, social, design, and creative teams while managing multiple deadlines. Content is informed by performance data and designed to support brand awareness, engagement, and commercial objectives.
Summary Generated by Built In
The Midweight Video & Content Designer will help bring the River Island brand to life through engaging, culturally relevant and social-first content. With a strong understanding of social media, you will develop creative ideas and turn them into compelling video and content that connects with our customers, drives engagement and supports commercial objectives.
This role is primarily focused on video editing, content creation and social-first creative thinking. You will be responsible for developing ideas for social content, editing and producing engaging video across organic and paid social channels, and identifying new creative opportunities based on platform behaviours, trends and culture.
You will work from briefs, campaign assets and your own creative ideas to produce content that feels native to each platform. You will have a strong understanding of what makes content perform on social and be able to balance brand storytelling with fast-paced, engaging and commercially effective creative.
Responsibilities:
- Develop original, social-first ideas for organic and paid social content,
- Take a simple brief, insight, trend or reference and develop it into a clear, engaging social content concept
- Edit and produce high-quality video content for platforms
- Develop multiple creative executions and variations from a single idea, adapting content for different audiences, formats, placements and platforms
- Edit campaign footage, social content, UGC, creator content and other source material into engaging, platform-native video
- Stay highly engaged with current social media, fashion, cultural and content trends, identifying relevant opportunities for River Island
- Work closely with the Social Media, Marketing, Creative, Design and wider content teams
- Manage multiple projects and deadlines in a fast-paced environment,.
- Ensure all content is delivered to a high standard, with strong attention to detail
- Use data, performance learnings and social insights to inform and evolve creative
- Support the wider creative team with graphic design and motion design
Requirements:
- 3–5 years of professional experience in video editing for social, social media content creation or a similar creative role, ideally within fashion, retail, lifestyle or a fast-paced consumer brand.
- Portfolio must demonstrate a strong understanding of social media content creation, including video editing, creative concepts and platform-specific content.
- Strong understanding of social-first storytelling and what makes video content engaging and effective across different platforms.
- Strong awareness of current social, fashion, cultural and content trends, with the ability to identify which trends and formats are relevant to the brand.
- Creative thinker with the ability to turn a brief, insight, trend or reference into a compelling social content idea.
- Strong editorial eye and attention to detail, with an understanding of what makes content visually engaging and commercially effective.
- Experience working with different types of source material, including campaign footage, UGC, creator content, photography and other digital assets.
- Ability to work at pace, manage multiple projects and respond quickly to changing social trends and creative priorities.
- Clear and confident communication skills, with the ability to present creative thinking and explain the rationale behind content ideas.
- Proactive attitude with the ability to take initiative and bring fresh ideas and perspectives to the team.
- Strategic and commercially aware, with an understanding of how creative content can support brand awareness, engagement and commercial objectives.
- High proficiency in Adobe Premiere Pro and After Effects, with strong knowledge of Photoshop and other relevant Adobe Creative Cloud applications.
- Experience with motion graphics and animation for social content.
- Graphic design skills and an understanding of typography, layout and visual composition.
- Experience with workflow and project management tools.
- Experience using AI tools for creative content development.
About Us
We’re a much-loved brand with an exciting future. Our Islanders are a diverse bunch of bright, talented people who love working together – and are proud of the work they do. Progression here can take you in all kinds of directions. This is what a career at River Island is like. And this is where yours starts.
This role is based at our Head Office in West London. Check us out here on a map.
What we can offer you:
💰 Generous 50% staff discount so you can treat yourself to the latest products, and a bargain staff shop on site!
🛒 Reducing Islanders everyday expenses through discounts, benefits, financial advice, wellbeing solutions and more through the Retail Trust.
🎉 A free onsite gym, subsidised restaurant & café to fill you needs. Various social events to socialise throughout the year.
🤎 Every family is unique, we support Islanders with all different family setups enhanced maternity, paternity, adoption & fertility treatment. We also work closely with the Retail Trust to create dedicated support for all our Islanders!
💻 Flexible working, on top of payday and summer early finish Fridays.
💕 Give as you earn scheme, a ‘Giver Island’ day each year and receive matched funding.
🎓 Support with upskilling through on the job training and qualifications. A succession plan if you want to progress.
💰 A generous bonus scheme & private pension plan.
☀️ 25 days paid holiday, exclusive of Bank Holidays. With the added option to purchase additional holiday twice a year for whatever the need!
This role is based at our Head Office in West London. Check us out here on a map.
What we can offer you:
💰 Generous 50% staff discount so you can treat yourself to the latest products, and a bargain staff shop on site!
🛒 Reducing Islanders everyday expenses through discounts, benefits, financial advice, wellbeing solutions and more through the Retail Trust.
🎉 A free onsite gym, subsidised restaurant & café to fill you needs. Various social events to socialise throughout the year.
🤎 Every family is unique, we support Islanders with all different family setups enhanced maternity, paternity, adoption & fertility treatment. We also work closely with the Retail Trust to create dedicated support for all our Islanders!
💻 Flexible working, on top of payday and summer early finish Fridays.
💕 Give as you earn scheme, a ‘Giver Island’ day each year and receive matched funding.
🎓 Support with upskilling through on the job training and qualifications. A succession plan if you want to progress.
💰 A generous bonus scheme & private pension plan.
☀️ 25 days paid holiday, exclusive of Bank Holidays. With the added option to purchase additional holiday twice a year for whatever the need!
Keeping You Safe
We are committed to providing a safe and inclusive workplace where everyone is treated with dignity and respect. We expect all employees to uphold our values and contribute to a positive working environment.
Our business is made up of a diverse community, where we all belong and feel part of something bigger. We are committed to equality of opportunity and welcome applications from individuals regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion or belief. We will consider flexible working requests for all roles unless operational requirements prevent otherwise. ore about this interview process, check out our hiring process below.
Our business is made up of a diverse community, where we all belong and feel part of something bigger. We are committed to equality of opportunity and welcome applications from individuals regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion or belief. We will consider flexible working requests for all roles unless operational requirements prevent otherwise. ore about this interview process, check out our hiring process below.
Skills Required
- 3–5 years of professional experience in social video editing, social media content creation, or a similar creative role
- Portfolio demonstrating social media content creation, video editing, creative concepts, and platform-specific content
- Strong understanding of social-first storytelling and effective video content across platforms
- Awareness of current social, fashion, cultural, and content trends
- Ability to develop compelling social content ideas from briefs, insights, trends, or references
- Strong editorial judgment and attention to detail
- Experience working with campaign footage, user-generated content, creator content, photography, and digital assets
- Ability to work quickly, manage multiple projects, and adapt to changing priorities
- Clear and confident communication skills for presenting creative concepts and rationale
- Proactive approach with the ability to take initiative and contribute fresh ideas
- Strategic and commercial awareness of how creative supports brand, engagement, and business objectives
- High proficiency in Adobe Premiere Pro and After Effects
- Strong knowledge of Photoshop and other relevant Adobe Creative Cloud applications
- Experience with motion graphics and animation for social content
- Graphic design skills, including typography, layout, and visual composition
- Experience with workflow and project management tools
- Experience using AI tools for creative content development
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The Company
What We Do
Family owned from day one, we’ve been a big part of life on the UK high street for over 70 years. Today, still guided by shared values and a clear focus on our customers, we’re one of the strongest and most successful fashion brands around. And we’re changing like never before – exploring new ways to connect with our customers in person and online. And our talented Islanders are thinking differently about everything from products and stores to wellbeing and sustainability. The result is an energising culture you’ll love, work that’ll stretch you, a career you can build and a brand you’ll be proud to belong to. This is life on the island. Come and be part of it.
