Performance Optimization Manager (Paid Search)

Posted 27 Days Ago
Be an Early Applicant
3 Locations
In-Office or Remote
Junior
AdTech • Artificial Intelligence • Digital Media • Machine Learning • Marketing Tech • Analytics • Consulting
Helping brands grow smarter through AI-powered marketing, programmatic expertise, and digital innovation.
The Role
Execute and optimize paid search and social campaigns across Google Ads and Bing to meet performance KPIs. Develop targeting and bidding strategies, monitor campaign data, identify optimization opportunities, prepare performance reports, and maintain real-time dashboards. Collaborate with Client Service teams to understand requirements and address client needs.
Summary Generated by Built In

Responsibilities

  • Execute and optimize paid search campaigns across various search engines, with a focus on Google Ads.

  • Perform keyword research, create compelling ad copy, and optimize landing pages for better performance.

  • Monitor campaign metrics and make data-driven adjustments to improve CTRs and conversions.

  • Stay updated on industry trends and search engine algorithm changes to optimize campaign strategies.

  • Prepare reports on campaign performance and provide insights and recommendations for improvement.

  • Collaborate with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

Job requirements

  • Minimum of 2 years of hands-on experience in managing paid search campaigns, preferably with a focus on Google Ads.

  • Strong knowledge of search engine marketing principles, best practices, and industry trends.

  • Proficiency in Google Ads and Google Analytics.

  • Analytical mindset with the ability to interpret and derive actionable insights from campaign data.

  • Fluent English (B2+).

Skills Required

  • At least 2 years of experience executing and optimizing social campaigns toward media or performance KPIs
  • Experience managing SEM advertising platforms such as Google Ads and Bing
  • Experience with Google Tag Manager and Google Analytics 4
  • Strong analytical skills and ability to interpret data and derive insights
  • Knowledge of audience targeting, ad creative best practices, and bidding strategies for paid social advertising
  • Fluent English at B2 level or higher
  • Strong attention to detail and ability to manage multiple campaigns simultaneously

AI Digital Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AI Digital and has not been reviewed or approved by AI Digital.

  • Healthcare Strength — Benefits materials describe comprehensive health coverage options, including global health insurance and dental/vision plans, with life and disability insurance noted as part of the package. Feedback suggests these offerings contribute to a perception of strong core healthcare and protection benefits.
  • Leave & Time Off Breadth — Information highlights unlimited PTO, paid holidays and sick leave, and fully paid parental leave of 12 weeks in certain locations. Country-specific listings, such as in Serbia, indicate defined vacation and sick-day policies that reinforce generous time-off structures.
  • Retirement Support — A 401(k) plan is listed among financial benefits for eligible employees. This is presented alongside performance-based bonuses and stipends, suggesting attention to long-term financial wellbeing.

AI Digital Insights

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The Company
HQ: Miami, Florida
750 Employees
Year Founded: 2018

What We Do

AI Digital is a leading end-to-end programmatic consultant and innovation partner, powered by AI and open garden framework. Founded in 2018, our global team of over 400specialists connects clients to audiences through a unique blend of human expertise and advanced technology — empowering brands and agencies with unbiased, AI-enhanced media solutions. We partner with all major advertising platforms to deliver measurable results that align with your business objectives and brand KPIs.

Why Work With Us

At AI Digital, we're a passionate and innovative global team fueled by a shared culture of collaboration and expertise. Our team members are true specialists in their fields, constantly pushing the boundaries of what's possible in programmatic media. We believe in the power of collective thinking and the strength that comes from diverse perspective

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