Middle East PR Specialist

Reposted 12 Days Ago
Be an Early Applicant
Hiring Remotely in Dubai, ARE
Remote
Senior level
Automotive • Information Technology • Logistics • Transportation
The Role
Oversee and implement MENA PR strategies to boost brand visibility, manage media relations, develop crisis communication plans, and execute global marketing campaigns.
Summary Generated by Built In
WeRide is a smart mobility start-up whose mission is to transform mobility with autonomous driving. We are committed to build better transportation experience that’s safe, efficient, affordable and joyful. We have an elite team of entrepreneurs and technologists who share the same passion and pursue continuous excellence in their work.   

Key Responsibilities:

  • Public Relations:
  • Develop and execute MENA PR strategies to enhance brand awareness and reputation
  • Build and maintain relationships with local media, influencers, and key stakeholders
  • Craft compelling press releases, speeches, and other communication materials tailored for diverse audiences
  • Manage MENA media outreach, press conferences, and interview opportunities
  • Monitor and respond to MENA media coverage to manage brand reputation

  • Crisis Communication:
  • Develop and implement crisis communication strategies to mitigate risks to the brand's reputation
  • Lead communications during critical events, ensuring clear and effective messaging

Qualifications:

  • Bachelor’s degree in Public Relations, Marketing, Communications, or a related field; Master’s degree preferred
  • 5+ years of experience in international PR, marketing, or communications roles, with a focus on global markets
  • Proven track record of developing and executing successful MENA PR, marketing campaigns and digital marketing
  • Strong network of international media contacts and knowledge of MENA media landscapes
  • Native English speaker with excellent written and verbal communication skills; proficiency in Arabic is a plus
  • Experience working in a multicultural environment with excellent interpersonal skills
  • Strong analytical and strategic thinking skills with a problem-solving and result-driven style
  • Ability to thrive in a fast-paced, dynamic and sometimes stressed environment

More about WeRide:
Website: https://www.weride.ai/
Youtube: https://www.youtube.com/@WeRideAI
LinkedIn: https://www.linkedin.com/company/werideai
Twitter: https://twitter.com/weride_ai

Skills Required

  • Bachelor's degree in Public Relations, Marketing, Communications, or a related field
  • 5+ years of experience in international PR, marketing, or communications roles
  • Proven track record of developing and executing successful MENA PR and marketing campaigns
  • Strong network of international media contacts and knowledge of MENA media landscapes
  • Native English speaker; proficiency in Arabic is a plus
  • Experience working in a multicultural environment
  • Strong analytical and strategic thinking skills

WeRide.ai Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WeRide.ai and has not been reviewed or approved by WeRide.ai.

  • Affordable Benefits Medical, dental, and vision are described as company‑paid for U.S. roles, often extending to dependents. Employer-paid premiums minimize out‑of‑pocket costs.
  • Wellbeing & Lifestyle Benefits Free daily hot breakfast, lunch, and dinner are prominently offered. Everyday meal perks enhance on‑site convenience and overall experience.
  • Equity Value & Accessibility An employee stock plan and equity eligibility are included in U.S. offers. Access to ownership can augment total compensation for many roles.

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The Company
San Jose, CA
501 Employees
Year Founded: 2017

What We Do

WeRide is a global leading company that develops Level 4 autonomous driving technologies, bringing smart cities with new products, new business model and new experience. WeRide has received strategic investments from top-tier global automakers, including Renault-Nissan-Mitsubishi Alliance and Yutong Group. WeRide is the first startup in the world that holds driverless test permits in both China and the US. Through strategic alliances with car makers, mobility and logistics service platforms, WeRide offers an all-rounded product mix of Robotaxi, Mini Robobus and Robovan to provide multiple services including online ride-hailing, on-demand transport and urban logistics. WeRide launched China’s first Robotaxi service, completely open to public, in November 2019, in Guangzhou, China, covering an area of 144 square kilometers. WeRide has also conducted commercial pilot operations and fully driverless testing for Mini Robobus and Robovan. Established in 2017, WeRide is headquartered in Guangzhou, China, and maintains R&D and operation centers in Beijing, Shanghai, Shenzhen, Nanjing, Wuhan, Zhengzhou and Anqing, as well as San Jose in the US. It employs a highly skilled team of over 800 employees around the globe and has extensive domestic and international experience in R&D, business development and operations.

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