Mgr, Social Media

At Topgolf, we believe in the unlimited power of play to drive fun, connection, and innovation. Whether you work behind the scenes or directly engage with Players, your role is key to bringing people together and redefining entertainment. We’re seeking fun-loving playmakers who are serious about delivering excellence and results—but who don’t take themselves too seriously. If you thrive in a fast-paced, collaborative environment fueled by creativity and culture, Topgolf is the place for you. Grow your career, make an impact, and let your individuality fuel your success!

What’s In It for You?

Cha-ching: Competitive base salary + potential bonus incentive
Benefits: Access to medical, dental, vision, 401(k), and wellness resources
Work Environment: Collaborative, fast-paced, and creatively driven culture
Perks: Enjoy Topgolf discounts, team events, and a highly social workplace
Career Growth: Opportunities to expand expertise in brand strategy, digital marketing, and content innovation
Lots of Fun: A dynamic environment powered by teamwork and the Unlimited Power of Play

About the Role

The Manager, Social Media is a strategic brand storyteller and community builder responsible for shaping and scaling Topgolf’s social presence. This highly visible role blends creativity, analytics, and cultural awareness to drive brand awareness, deepen player engagement, and translate business priorities into compelling, scroll-stopping content.

Sitting at the intersection of Brand, PR, Creative, and Operations, this role leads social-first thinking while ensuring alignment with broader marketing and business objectives. From real-time engagement to large-scale campaigns, you will turn insights into action and community into loyalty.

Key Responsibilities

Social Strategy & Brand Growth

• Develop and lead a comprehensive social media strategy aligned with brand and business goals
• Drive brand awareness, audience growth, and engagement across major platforms
• Identify and leverage emerging trends and cultural moments in real time

Content Creation & Storytelling

• Own content vision, creation, and execution across platforms such as Instagram, Facebook, TikTok, and LinkedIn
• Produce compelling text, image, and video content optimized for each platform
• Develop social-first campaigns that support broader marketing initiatives

Influencer & Community Engagement

• Build and manage influencer and creator relationships to expand reach and credibility
• Lead community management strategy with timely, professional, and brand-aligned responses
• Foster authentic engagement that drives loyalty and advocacy

Analytics, Optimization & Paid Media

• Own social listening and reporting tools to track conversations, sentiment, and performance
• Translate data into actionable insights and strategic recommendations
• Partner with paid media teams on campaign execution, targeting, testing, and performance tracking

Cross-Functional Collaboration

• Partner with PR to amplify brand visibility across social and traditional media
• Collaborate with Creative, Marketing, Operations, Legal, and Partnerships for cohesive messaging
• Provide strategic direction for social-first content within integrated campaigns

What You Bring

• Bachelor’s degree in Marketing, Communications, or a related field
• 5+ years of experience in social media strategy and management
• Proven success building engaged communities and delivering measurable results
• Deep expertise across social platforms, analytics tools, and content management systems
• Strong understanding of paid social and performance marketing
• Exceptional written and verbal communication skills with a strong brand voice
• Data-driven mindset with strong analytical and problem-solving abilities
• Creative thinker who thrives in a fast-paced, culturally dynamic environment
• Ability to balance strategic planning with hands-on execution
• Up-to-date knowledge of social trends, platform updates, and digital best practices

BENEFITS

Free Play & 1/2 price food! Health, dental, vision, 401(k) playmaker match, free mental well-being platform – and that’s just for starters for those who qualify. View playmaker benefits here.

ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
 
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions.  As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
 
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
 
Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.
 
Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.