We're looking for a Marketing Operations Manager to lead and scale the systems, processes, and people that power Altium's marketing engine. As the Marketo platform owner and admin, you'll be the strategic and operational backbone of our marketing technology stack — partnering cross-functionally with CMO leadership and CRO/Sales leadership while directly managing a team who handles day-to-day execution. This is a high-impact role for someone who thrives at the intersection of strategy, data, and technology.
What You'll Do
Platform Ownership & Administration
Serve as the primary Marketo admin and platform owner — managing instance architecture, workspace governance, database hygiene, compliance (GDPR/CCPA), integrations, and platform scalability. Own all MarTech vendor relationships and system configurations.
People Management
Lead, mentor, and develop a team of two Marketing Operations Specialists, overseeing project prioritization, quality of execution, and career growth. Act as the escalation point and strategic guide for campaign builds, data requests, and operational workflows.
CRM & Stack Integration
Own the Marketo–Salesforce CRM integration alongside Sales Operations, ensuring clean data flow, lead lifecycle management, routing logic, and attribution alignment between marketing and sales. Troubleshoot sync issues and work closely with RevOps to maintain a healthy funnel.
Conversational Marketing
Oversee Qualified chatbot strategy, configuration, and optimization — collaborating with Demand Gen and Sales to drive real-time pipeline from web traffic.
PLG & Self-Serve Motion
Support and scale the product-led growth motion by ensuring marketing systems and data flows are built to handle self-serve acquisition, trial conversion, and lifecycle nurture — alongside the enterprise demand gen engine.
Process & Program Governance
Define and enforce marketing operations best practices including naming conventions, QA sweeps, and change management. Document and scale repeatable processes across multiple teams.
Cross-Functional Partnership
Be a trusted partner to Marketing leadership (CMO) and Sales leadership (CRO) — translating business needs into operational requirements and delivering with speed and accuracy.
What You'll Bring:
- 5–7 years of experience in Marketing Operations, with at least 1–2 years in a people management or lead role
- Marketo Certified Expert (MCE) strongly preferred; deep hands-on admin experience required
- Strong Salesforce CRM proficiency — experience managing the Marketo-SFDC integration including lead lifecycle, syncing, and attribution
- Experience with Tableau or comparable BI tools for interpreting/owning marketing dashboards and reporting
- Familiarity with Qualified or similar conversational ai marketing / chatbot platforms
- Proven ability to manage and prioritize a team's workload across multiple stakeholders and concurrent projects
- Strong grasp of data hygiene, segmentation, lead scoring, nurture logic, and compliance requirements (GDPR, CCPA)
- Experience supporting both PLG/self-serve and enterprise sales motions — comfortable designing systems that serve both
- Excellent communication skills — able to distill complex technical concepts for executive and non-technical partners
- Experience in a B2B SaaS environment; B2C exposure a plus
- Highly organized, detail-oriented, and comfortable operating in a fast-paced, global company
Nice to have:
- Experience in or passion for the electronics, engineering, or hardware-adjacent software industry
- Familiarity with Altium Develop, Altium Agile Teams, or similar cloud-based engineering collaboration platforms
- Background working with global, distributed marketing teams
Altium Limited, a part of the Renesas Group and headquartered in San Diego, California, is a global software company accelerating the pace of electronics innovation. We are redefining electronic product creation in a software-defined world with our industry-first cloud-based platform that unites every stakeholder and phase of electronics development.
From startups to world’s technology giants, our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before. At Altium, our teams are empowered to innovate, collaborate globally, and help create the future of electronics development.
We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.
Skills Required
- 5-7 years of experience in Marketing Operations
- 1-2 years of people management or team leadership experience
- Deep hands-on Marketo administration experience
- Marketo Certified Expert certification
- Strong Salesforce CRM proficiency, including Marketo-Salesforce integration, lead lifecycle, syncing, and attribution
- Experience with Tableau or comparable business intelligence tools
- Familiarity with Qualified or similar conversational marketing or chatbot platforms
- Experience managing and prioritizing team workloads across multiple stakeholders and concurrent projects
- Knowledge of data hygiene, segmentation, lead scoring, nurture logic, GDPR, and CCPA compliance
- Experience supporting PLG or self-serve and enterprise sales motions
- Excellent communication skills for technical, executive, and non-technical audiences
- Experience in a B2B SaaS environment
- Experience with electronics, engineering, or hardware-adjacent software
- Familiarity with Altium Develop, Altium Agile Teams, or similar cloud-based engineering collaboration platforms
- Experience working with global, distributed marketing teams
Renesas Electronics Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Renesas Electronics and has not been reviewed or approved by Renesas Electronics.
-
Fair & Transparent Compensation — Feedback suggests pay is generally fair-to-good across many roles, with base pay aligned to prevailing market levels in multiple U.S. locations. Engineering and leadership tracks can be competitive on total compensation, reinforcing a sense that pay can meet market expectations in key job families.
-
Healthcare Strength — Feedback suggests core medical, dental, and vision coverage is solid and well-regarded by employees. Day-one eligibility in U.S. roles is described, supporting confidence in access and continuity of care.
-
Leave & Time Off Breadth — Feedback suggests PTO, paid holidays, sick time, and parental leave provide a comprehensive time-off framework. Company initiatives like Renesas Day and meeting-light Focus Fridays further support time away and balance.
Renesas Electronics Insights
What We Do
We're the world's leading semiconductor manufacturer. Our mission is to make our lives easier and a world that's safer, healthier, greener, and smarter.
