Meta Media Buyer

You’re a skilled Meta Media Buyer with a focus on direct response campaigns. Your expertise lies in planning, executing, and optimizing high-budget campaigns across Meta platforms, with a proven ability to manage monthly ad spends of $100,000 or more. You’re adept at scaling campaigns, driving conversions, and delivering exceptional ROI. Your innovative mindset and strategic approach to testing new ideas set you apart as a key driver of campaign success.

You thrive in fast-paced, high-stakes environments. Managing multiple accounts with complex objectives is where you shine, ensuring campaigns are executed flawlessly while meeting or exceeding KPIs. Your strong collaboration skills and data-driven mindset enable you to work seamlessly with creative, technical, and account management teams to align strategies and produce outstanding results.

You’re a creative thinker and analytical problem-solver. Balancing technical expertise with creative collaboration, you excel at crafting compelling ad content, leveraging audience insights, and implementing cutting-edge strategies to optimize performance.

What You’ll Do

Campaign Strategy and Execution

• Plan and manage paid media campaigns across Meta platforms with budgets of $100,000+ per account.
• Develop tailored strategies for conversions, retargeting, prospecting, dynamic ads, and awareness campaigns.
• Implement advanced audience strategies using lookalike models, exclusions, and interest-based targeting.
• Utilize Meta’s Conversion API and Pixel for accurate tracking and optimization of performance metrics.
• Scale campaigns effectively while ensuring alignment with ROI and KPI goals.

Sandbox Testing and Innovation

• Allocate 10% of each account’s budget for testing new strategies, creatives, and audience segments.
• Experiment with innovative ad formats, targeting approaches, and messaging angles.
• Analyze test results to identify actionable insights and integrate successful strategies into live campaigns.

Creative Collaboration

• Collaborate with creative teams to produce high-impact ad content, including video ads, carousels, and Instant Experiences.
• Provide detailed creative briefs informed by data and performance insights.
• Partner with designers and copywriters to develop compelling messaging and visuals tailored to target audiences.

Performance Analysis and Reporting

• Monitor key metrics such as ROAS, CPA, CTR, and CPM to inform real-time optimizations.
• Conduct A/B testing to refine targeting, messaging, and creative elements.
• Deliver detailed reports on campaign performance, including actionable recommendations for improvement.
• Present performance updates and post-campaign analyses to internal teams and clients.

Budget Management

• Strategically allocate and optimize ad spends across accounts to maximize performance.
• Monitor testing budgets and ensure alignment with overall campaign objectives.
• Forecast future spending needs based on historical data and trends.

Collaboration and Communication

• Serve as the primary liaison between account management, creative, and technical teams.
• Provide clear updates to stakeholders on campaign progress, challenges, and optimizations.
• Partner with clients to align on goals, strategies, and creative direction.

Industry Expertise

• Stay up-to-date with Meta’s algorithm changes, platform updates, and new advertising features.
• Explore emerging trends and best practices to keep campaigns innovative and effective.

What You’ll Bring

Technical Expertise

• Advanced knowledge of Meta Ads Manager, including campaign setup, optimization, and scaling strategies.
• Proficiency in direct response tactics such as lead generation, retargeting, and conversion tracking.
• Familiarity with Google Analytics, UTM tracking, and Meta’s Conversion API.

Campaign Experience

• Proven success managing multiple high-budget accounts with measurable outcomes.
• Expertise in developing audience segmentation, creative hooks, and advanced bidding strategies.

Creative and Analytical Skills

• Strong collaboration with creative teams to produce high-converting ad assets.
• Ability to translate data into actionable insights and optimize campaigns accordingly.

Soft Skills

• Excellent communication and organizational skills to manage multiple priorities.
• Analytical mindset with a passion for innovation and continuous improvement.

Qualifications

• Experience: 3–5 years managing high-budget Meta campaigns.
• Education: Bachelor’s degree in Marketing, Advertising, or related field (preferred but not required).
• Certifications: Meta Blueprint Certification, Google Analytics 4 Certification (preferred).

• Strong skills in creative development, including ad copywriting and collaborating on visuals.
• Data-driven mindset with experience in analytics, A/B testing, and performance reporting.
• Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Strong communication and collaboration abilities to work effectively with diverse teams and clients.
• A passion for digital advertising, innovation, and staying ahead of industry trends.

What You’ll Get

• You'll work with a dynamic team in a creative and fast-paced environment.
• You'll get a great salary and time off.
• You'll get to work remotely from wherever you want! (As long as it has reliable WiFi and a comfortable place for you to work.)

About Landed

Landed is where top creative talent can find work with US companies as a valued creative team member. Our mission is to connect the world's best creative talent with growth opportunities and financial stability. We provide a competitive salary, benefits, and more. Ready to land your next job? Apply now!