Media Strategist/Digital Media Planner

The Strategist is responsible for partnering with Sales to achieve regional revenue goals, leading the Deal Response stage of the sales cycle to close opportunities. This entails working cross-functionally across GumGum’s Growth Team to prepare recommendations that address the client’s needs and objectives and position GumGum to partner effectively with the client on each potential campaign. 

Success in this position requires the ability to understand client needs, craft solutions that match needs to GumGum’s offerings, project manage, storytell, and prioritize competing response demands.  This role will operate in a fast-paced environment with tight deadlines. Measures of success for this role include RFP Win Rate, Closed Deal Value (i.e., value of won RFPs), Average Deal Size, and quality of partnership (to Sales).

Note: This position offers the opportunity for remote work or 'work from home' as there isn't a nearby office. However, GumGum is excited to only consider applicants residing in the local area listed in the job description for business needs including some or all of the following: client interaction, team interaction, timezone, etc.

What You'll Achieve

• Deal Response Leadership
  • Lead creation of the response for every Deal Response stage opportunity. This includes any deal regardless of size, account, channel, or type (incoming or proactive).
  • Drive cross-functional alignment on what to propose throughout the response creation process. This involves preparing for, facilitating, and following up on discussions to brainstorm and review proposed solutions. It may also require pushing back internally and offering alternative solutions. 
  • As needed, contribute to client follow-up efforts on specific deal responses, such as insights for a check-in email or participation in a response feedback call.
• Response Deliverable Creation (Deliverable Quality)
  • Prepare response deliverables that succinctly communicate our understanding of the client’s needs and a proposed solution in a manner that differentiates GumGum and is palatable to media buyers.
  • Understand GumGum’s value proposition and offerings and consistently reflect this understanding in all response deliverables
  • Take a data-driven and analytical approach to storytelling, leveraging data tools and reporting, including but not limited to Looker, Quantcast, and Comscore.
• Client Strategy Team Effectiveness
  • Contribute to team resources that will maximize the efficiency of response creation.
  • Independently prioritize workload, involving manager for help when needed. 
  • Work on at least one quarterly strategic initiative to improve the effectiveness of the Client Strategy team overall
  • Participate in the Buddy System to foster team-building and growth culture within the Client Strategy team.

Skills You'll Bring

• Bachelor’s degree in business or a related discipline.
• 2-4 years of work experience, ideally in media buying, sales, customer success, business development, or marketing, either in high-growth Ad Tech companies or media agencies
• Experience developing proposals and pitches in the media industry
• Storytelling, using both qualitative and quantitative information 
• Attention to detail
• Proficient in Powerpoint and Google Slides
• Ability to use tools like Comscore, Quantcast, and Looker 

What We Offer

• Learn about our benefits & perks package at gumgum.com/benefits. If you'd like additional information, your recruiter can share more specifics during the hiring process!