Media Supervisor, Planning

Reposted 24 Days Ago
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New York, NY, USA
In-Office
95K-115K Annually
Senior level
AdTech • Marketing Tech • Software
The Role
The Media Supervisor & Planning role involves developing media plans, analyzing campaigns, collaborating with teams, and managing vendor relationships to optimize media budgets for clients.
Summary Generated by Built In

Situation, a digital-first agency building passionate communities for live experience-based clients like WICKED on Broadway and The Metropolitan Opera, seeks a Media Planner to develop strategic media plans for their assigned accounts. This role will report to the Media Group Director of Planning and is responsible for managing the overall media mix for their clients. The selected candidate will be passionate about digital media, extremely detail-oriented, eager to collaborate and a strong critical thinker.

What You’ll Do

This role develops and executes digital and traditional media plans in partnership with our in-house digital and traditional media buying teams.  The Media Supervisor serves as a leader on their accounts as a paid media expert. You’ll also work with vendors and partners to optimize your media campaigns and spend your clients’ media dollars as though they were your own. The ideal candidate will be able to carry out deep, expert analysis of the campaign progress as well as communicate that information into a clear, easy-to-understand report for clients. We’re also looking for a budget rockstar, someone who can ensure their campaigns run at their maximum efficiencies.

Our office is located in midtown Manhattan and we are currently working in-office four days per week: Monday through Thursday.

Sample Day-to-Day Responsibilities

  • Create and manage digital and traditional media plans that meet client objectives and goals, with an emphasis on innovation, efficiency and collaboration.
  • Collaborate with Client Services and Creative team members to ensure we are providing the best possible service to our clients and are meeting KPI goals across digital and traditional media
  • Analyze and evaluate reporting data; compose actionable insights and optimization recommendations
  • Work with the Media Buying team to execute and optimize campaigns, ensuring our dollars are working hard for us
  • Reconcile media vendor billing on a monthly basis
  • Participate in client meetings, such as presenting a new media plan or a recent media performance report
  • Oversee new vendor procurement: regularly scheduling discovery calls with potential partners, identifying account-specific applications, and relaying this information to the team as necessary

Requirements
  • A minimum of 5+ years of experience in digital media planning in an ad agency
  • Experience in planning and managing performance media campaigns, optimizing for ecommerce sales
  • A strong working knowledge of the following digital platforms:
    • Programmatic DSP’s  such as The Trade Desk
    • Paid social platforms such as Meta and TikTok
    • 3rd Party Ad Servers such as Google CM360
    • Previous experience and familiarity with Google Analytics is a bonus
  • Experience with managing campaign budgets across multiple platforms
  • Proficiency in Google Sheets, Google Docs, and Google Slides
  • Previous experience in Prisma/Media Ocean is a bonus

Benefits

We offer a competitive base salary and a range of benefits and perks:

  • Salary range: $95,000 - $115,000 per year, commensurate with experience
  • Health care plan (medical, dental, and vision)
  • Retirement plan with employer match
  • Life and disability insurance
  • Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
  • Paid family leave
  • Cold brew coffee, snacks and fresh fruit
  • Wellness resources
  • Special access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company

We are Situation, a digital-first agency that builds and drives passionate communities to meaningful action. We partner with live experience-based brands like WICKED on Broadway, MJ on Broadway, The Metropolitan Opera, and Cirque du Soleil.

Situation is part of Situation Group, a digital-first collective of award-winning advertising agencies.

Skills Required

  • 5+ years of experience in digital and traditional media planning in an ad agency
  • Strong working knowledge of Programmatic DSPs such as The Trade Desk
  • Strong working knowledge of Paid social platforms such as Meta and TikTok
  • Strong working knowledge of 3rd Party Ad Servers such as Google CM360
  • Familiarity with Google Analytics
  • Strong working knowledge of traditional media planning, like TV, Radio, and Outdoor
  • Experience managing campaign budgets across multiple platforms
  • Proficiency in Google Sheets, Google Docs, and Google Slides
  • Experience with Prisma/Media Ocean
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The Company
HQ: New York, New York
101 Employees
Year Founded: 2001

What We Do

Situation is an award-winning agency built for live entertainment brands and championing the power of shared experiences around the world. With 20+ years of award-winning work, Situation is designed to meet the challenges and opportunities facing the live events industry today. We offer full marketing and creative services for experience-based brands: live entertainment, attractions, theater, sports, arts and culture institutions, and more. Are you looking for a partner to support your end-to-end consumer experience? Whether we’re full-service or full-specialist, our preferred way of working is the one that sets our clients up to win. Want to join our team of experience champions? We are always on the hunt for new team members who share our core values: innovation, collaboration, and commitment. We’re dedicated to providing equal employment opportunities and creating a diverse staff, reflective of the experiences we champion and audiences we build. Situation is part of Situation Group, a global collective that supports life-changing impact—partnering with brand experiences that promote understanding, connection, community, and growth.

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