Media Strategist

Posted 2 Days Ago
Be an Early Applicant
Centro, Maripí, Boyacá, COL
In-Office
Senior level
Retail • Sports
The Role
The Media Strategist will develop and implement media strategies, oversee omnichannel campaigns, conduct audience analysis, manage budgets, and build relationships with vendors to enhance campaign effectiveness.
Summary Generated by Built In

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

Job Description and Responsibilities

  • Media Planning & Strategy: Assists in the development and implement media strategies that align with the company’s marketing objectives, seasonal campaigns, and promotional activities

  • Omnichannel Campaign Management: Oversee media buying and placement across video, audio, live sports, linear TV, display, social, OOH, DOOH, search, affiliate, etc.

  • Audience & Competitive Analysis: Conduct research on target demographics, shopping behaviors, and market trends to optimize media strategies.

  • Collaboration & Coordination: Work closely with the media agency and cross functional teams to ensure media plans are implemented accurately

  • Performance Tracking & Reporting: Monitor campaign performance, analyze key metrics (ROAS, conversion rates, traffic, engagement), and provide actionable insights to improve effectiveness.

  • Budget Management: Allocate and manage media spend efficiently to maximize impact while staying within budget constraints of approved campaigns

  • Vendor & Partner Relations: Build and maintain strong relationships with media agencies, publishers, and advertising partners.

  • Trend Monitoring: Stay updated on emerging media trends, consumer behavior shifts, and retail marketing innovations to refine strategy.

QUALIFICATIONS:

  • Bachelor's Degree in Advertising, Marketing or Communications

  • 5-7 years of experience in Omnichannel Media planning and/or buying

  • Microsoft Outlook

  • Microsoft Excel

  • Microsoft Word

  • Microsoft PowerPoint

  • Media buying self- service platforms

  • Excellent written & verbal communication skills

  • Execution skills

  • Self-motivated & results oriented

  • Detailed - oriented

  • Ability to work in fast-paced environment

  • Collaborative

VIRTUAL REQUIREMENTS:

At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

  • Cameras must be on during all virtual interviews.

  • AI tools are not permitted to be used by the candidate during any part of the interview process.

  • Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!


Skills Required

  • Bachelor's Degree in Advertising, Marketing or Communications
  • 5-7 years of experience in Omnichannel Media planning and/or buying
  • Excellent written & verbal communication skills
  • Self-motivated & results oriented
  • Detailed-oriented
  • Ability to work in fast-paced environment

Dick's Sporting Goods Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Dick's Sporting Goods and has not been reviewed or approved by Dick's Sporting Goods.

  • Healthcare Strength Offers medical, dental, and vision coverage, plus life and disability insurance for eligible full-time teammates. Feedback suggests mental health resources, free counseling, and generous fertility benefits (including multiple IVF cycles in some cases) enhance perceived healthcare value.
  • Retirement Support Provides a company-matching 401(k) with eligibility extending to part-time teammates, along with a 529 college savings plan and the ability to take loans against 401(k) savings. Feedback suggests these features are seen as competitive for retail and add meaningful long-term value.
  • Parental & Family Support Includes paid parental leave and adoption assistance, alongside everyday supports like DailyPay for flexible access to earned wages. Feedback suggests these family-oriented benefits complement base pay for many teammates.

Dick's Sporting Goods Insights

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The Company
28,222 Employees
Year Founded: 2014

What We Do

YOU LIVE AND BREATHE SPORTS. SO DO WE. In work and in life. On the field, the court or the ice. Nothing wins like a commitment to excellence; to your team and your goals. At DICK’S Sporting Goods, it’s this kind of thinking that inspires our mission. Our culture is the result of people who give their all and always have their head in the game. People who are Passionate, Committed, Skilled and Driven to help athletes – and one another – achieve their personal best. That includes sharing our success to fund local teams, coaches and mentors. Sports can shape who we are and who we’re becoming. They can build character, transform communities and change lives. Our recognition of the power of sports creates a sense of purpose that empowers us to perform at the highest level for the athletes and communities we serve. If you love sports as much as we do, join us now. Opportunities exist at our 800+ Retail Stores, 5 Distribution Centers, and Corporate/Customer Support Center in Pittsburgh. Apply online at: DicksSportingGoods.jobs Headquartered in Pittsburgh, DICK'S also owns and operates Golf Galaxy and House of Sport stores, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming. DICK'S offers its products through a dynamic eCommerce platform that is integrated with its store network and provides athletes with the convenience and expertise of a 24-hour storefront. To learn more about DICK'S visit our: Investor Relations Page: investors.dicks.com Check Out Our Sideline Report: investors.dicks.com/news/sideline-report Search & Apply for Jobs: dicks.com/jobs

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