TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
Media Strategist
Department: Sales / Revenue Strategy
Location: Market or Regional
Position Overview
The Media Strategist partners with local and regional sales teams to design, optimize, and support integrated advertising solutions across linear TV, digital, OTT/CTV, and emerging platforms. This role blends data-driven strategy, client insight, and media expertise to drive revenue growth, improve campaign performance, and elevate the quality of sales proposals and executions.
The Media Strategist acts as a strategic extension of the sales team—translating client business objectives into effective media strategies that deliver measurable results while aligning with TEGNA’s audience reach, content strengths, and data capabilities.
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Responsibilities:
Strategic Planning & Client Solutions
• Develop customized, insight-led media strategies aligned to advertiser goals, target audiences, and KPIs
• Translate client objectives into full-funnel, multi-platform campaign recommendations
• Support proposal development with clear narratives, audience insights, and performance rationale
• Ensure strategies align with TEGNA best practices, inventory availability, and pricing models
Sales Partnership & Enablement
• Collaborate closely with Account Executives, Sales Managers, and Directors of Sales
• Participate in client meetings and presentations as the strategic media expert
• Support new business pitches, RFPs, and renewals with compelling strategy and data
• Educate sales teams on platform capabilities, audience products, and evolving media trends
Data, Insights & Optimization
• Leverage first-party data, research tools, and third-party insights to inform strategy
• Analyze campaign performance and recommend optimizations or upsell opportunities
• Partner with analytics and fulfillment teams to ensure strategies are executed as intended
• Track performance trends to refine future recommendations and improve outcomes
Cross-Functional Collaboration
• Work with digital operations, traffic, research, and creative teams to ensure seamless execution
• Align with regional and corporate sales operations on tools, processes, and reporting standards
• Support adoption of new products, technologies, and go-to-market initiatives
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Requirements:
• Bachelor’s degree in Marketing, Advertising, Communications, or related field
• 3–6+ years of experience in media planning, media strategy, digital advertising, or broadcast sales support
• Strong understanding of linear TV, digital display/video, OTT/CTV, and cross-platform measurement
• Proven ability to translate data into actionable, client-ready insights
• Excellent presentation, storytelling, and collaboration skills
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Core Competencies
• Media Strategy & Planning
• Audience Targeting & Data Analysis
• Integrated Campaign Design
• Sales Enablement & Client Communication
• Cross-Platform Measurement & Optimization
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Why This Role Matters at TEGNA
The Media Strategist helps shift sales conversations from inventory-led to outcome-driven—strengthening advertiser trust, improving campaign effectiveness, and accelerating revenue growth across TEGNA’s local and national footprint.
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Skills Required
- Bachelor's degree in Marketing, Advertising, Communications, or a related field
- 3-6+ years of experience in media planning, media strategy, digital advertising, or broadcast sales support
- Strong understanding of linear TV, digital display/video, OTT/CTV, and cross-platform measurement
- Ability to translate data into actionable, client-ready insights
- Excellent presentation, storytelling, and collaboration skills
TEGNA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TEGNA and has not been reviewed or approved by TEGNA.
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Healthcare Strength — Medical, dental, and vision options are complemented by company-supported mental health care and telemedicine, with HSA-eligible plans available. Resources such as Spring Health and Teladoc extend accessible care to employees and families.
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Retirement Support — A 401(k) with dollar‑for‑dollar match on the first 4% and immediate vesting is offered broadly, including to part‑time and temporary staff. This structure provides straightforward access to retirement savings from day one.
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Parental & Family Support — Paid parental leave covers at least six weeks for all parents and 12 weeks at full pay for birth mothers. Adoption and surrogacy reimbursement and fertility benefits support multiple paths to family building.
TEGNA Insights
What We Do
As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across Twitter, Facebook and Instagram, TEGNA's stations have over 31 million social followers. In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.
