The Role
Lead and coach a team of Digital Advertising Consultants to hit revenue targets, drive new business and key-account growth, and embed a KPI-led coaching culture. Oversee pipeline, forecasting, CRM hygiene, and execution of multimedia digital solutions (SEO, PPC, display, paid social). Spend at least 50% of time supporting the team in the field or virtually and collaborate with senior leadership on digital revenue strategy and operational excellence.
Summary Generated by Built In
Are you a driven and strategic leader with a passion for digital media and sales performance?
Newsquest Media Group / LOCALiQ is seeking a dynamic Sales Manager to lead a team of Digital Advertising Consultants, driving revenue growth and delivering innovative multimedia solutions to clients across the Cumbria and Lancashire region.
As a Sales Manager, you will play a pivotal role in leading, coaching, and developing a high‑performing digital sales team across a defined territory or category. You will be responsible for embedding a coaching culture, spending at least 50% of your time working directly with your team in the field or virtually, supporting their development and driving performance.
A background in media advertising is preferred, though strong sales leaders from other industries will also be considered. You will oversee both new business activity and key account growth, ensuring operational excellence, high-quality customer outcomes, and strong revenue performance across digital and multimedia solutions. Some travel to one of the regional offices is essential to this role.
You will collaborate closely with the Sales Director to support strategic digital revenue initiatives, while leading day‑to‑day sales operations with precision, positivity, and commercial focus.
Newsquest Media Group / LOCALiQ is seeking a dynamic Sales Manager to lead a team of Digital Advertising Consultants, driving revenue growth and delivering innovative multimedia solutions to clients across the Cumbria and Lancashire region.
As a Sales Manager, you will play a pivotal role in leading, coaching, and developing a high‑performing digital sales team across a defined territory or category. You will be responsible for embedding a coaching culture, spending at least 50% of your time working directly with your team in the field or virtually, supporting their development and driving performance.
A background in media advertising is preferred, though strong sales leaders from other industries will also be considered. You will oversee both new business activity and key account growth, ensuring operational excellence, high-quality customer outcomes, and strong revenue performance across digital and multimedia solutions. Some travel to one of the regional offices is essential to this role.
You will collaborate closely with the Sales Director to support strategic digital revenue initiatives, while leading day‑to‑day sales operations with precision, positivity, and commercial focus.
Key Responsibilities
- Lead, coach, and motivate a team of Digital Advertising Consultants to achieve revenue targets and activity goals.
- Drive performance through SMART objectives, KPI-led coaching, and structured development plans.
- Grow revenue across a portfolio of existing key accounts while identifying and securing new business opportunities.
- Support your team in building creative, multimedia-led marketing proposals and identifying digital solution opportunities.
- Implement effective sales tactics, ensuring activity levels and strategies are optimised to deliver results.
- Maintain strong operational oversight, managing pipelines, forecasting, and CRM hygiene to the highest standard.
- Work collaboratively with senior leadership to support wider digital transformation and revenue strategies.
- Spend significant time supporting your team in the field (minimum 50%), observing, coaching, and evaluating performance.
Skills, Knowledge and Expertise
- Commercial Acumen: Strong understanding of sales KPIs, revenue drivers, and local business economics. Ability to convert commercial insights into practical sales strategies.
- Data & Insight Analysis: Confident in interpreting performance data, spotting trends, and identifying opportunities or gaps. Ability to set and track clear, data‑driven goals.
- Tactical Development & Drive: Proven capability to design, implement, and measure sales tactics that elevate team performance. Skilled in adjusting messaging, activity, and targeting.
- Digital Knowledge: Strong grasp of LOCALiQ digital solutions and a broad understanding of the digital marketing landscape, including SEO, PPC, display advertising, and paid social.
- Coaching Culture: Demonstrated success motivating, developing, and upskilling sales teams both in‑person and remotely. Able to embed a coaching culture that grows capability and confidence.
- Digital Sales Expertise: Experience selling or coaching high‑value digital advertising solutions, such as digital display, paid social, and multimedia packages.
- Key Account Development: Ability to nurture client relationships, grow customer spend, and drive maturity in digital solution adoption.
- CRM & Process Excellence: High proficiency with CRM platforms and internal workflows, ensuring accuracy, strong forecasting, and process consistency.
Benefits and D&I Statement
- Competitive salary + uncapped commission
- 25 days holiday + bank holidays + your birthday off
- Holiday buy scheme for extra flexibility
- Structured career progression & ongoing training
- Pension plan
- Employee Helpline counselling and advice
- Perks & discounts including:
- Gym membership
- Cycle to Work scheme
- Eye care
- Retail discounts
- Team building days & annual volunteer charity day
Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.
About
A name you can trust - we’ve been a part of your community for generations.LOCALiQ is the name for all that Newsquest Media Group does today, from trusted local newspapers and websites to digital marketing services that can help you reach new customers as you’ve never been able to before.LOCALiQ is the name that combines your trusted local news brand with digital marketing.It hasn’t replaced the name of your local Newsquest newspaper and its website, but it encompasses everything we can offer.Those services include online advertising and best-in-class digital marketing, backed by data gathered from our 1.5 million local campaigns and 45 million monthly users.Put our experts to work for you, and we believe you’re hiring the best marketing partner a business can have.
Skills Required
- Proven ability to lead, coach, and motivate a digital sales team to achieve revenue targets and KPIs.
- Experience growing revenue across key accounts and securing new business.
- Ability to design, implement, and measure sales tactics and activity-driven strategies.
- Strong commercial acumen and understanding of sales KPIs and local business economics.
- Data and insight analysis skills to interpret performance data, spot trends, and set data-driven goals.
- Knowledge of digital marketing landscape, including SEO, PPC, display advertising, and paid social.
- Experience selling or coaching on high-value digital advertising and multimedia solutions.
- Proficiency with CRM platforms and strong pipeline, forecasting, and process discipline.
- Demonstrated success embedding a coaching culture and developing sales capability in-person and remotely.
- Willingness/ability to travel to regional offices and spend significant time (minimum 50%) working directly with the team in the field or virtually.
- Background in media advertising.
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
We are a media company with a difference. We are committed to bringing a voice to your region by investing in a passionate team of journalists who proudly serve their communities by sharing authoritative news that readers trust. Our sales teams provide local businesses with highly responsive digital advertising and marketing solutions. We are one of the largest regional news publishers in the UK and have a portfolio of more than 250+ local news brands and magazines online and in print. With an online audience of 41 million users a month and 7 million readers a week in print, our content is read by a substantial proportion of the UK population. In addition to our local news brands, we own a number of digital pure play and specialist media businesses such as s1jobs and s1homes, Exchange & Mart, and Newsquest Specialist Media. We also own LOCALiQ, an award-winning digital marketing agency that specialises in driving more leads, increasing online growth and generating return on marketing investment on behalf of thousands of UK SMBs. Our parent company is Gannett Inc, the largest news publisher in the US. Gannett is listed on the New York Stock Exchange.
