The Media Research Specialist assists in maximizing KTXL Sacramento station revenue & ratings opportunities. This position is part-time and part of a fast-paced team. The successful candidate will be responsible for daily research communication and will take complete ownership of their tasks and projects and see them through until delivered.
Job Description
- Overseeing, analyzing and maintaining all research information and functions from Nielsen, Comscore, Wide Orbit Media Sales and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
- Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges.
- Prepare performance reports for managers within deadlines
- Creates customized sales and research presentations
- Gather campaign data for proof of performance presentations for Sales & Marketing clients
- Communicate with department leaders on research findings
- Other duties as assigned
Requirements & Skills:
- Ability to tell stories through the data is a key component of this position
- Minimum of 2-3 years of media research experience, knowledgeable about media related software, and other comparable software, with the ability to learn new software programs quickly on a self-directed training schedule
- Bachelor’s Degree or equivalent experience in Marketing, Communications, English or Statistics preferred
- Ability to work under pressure and meet tight deadlines
- Problem-solving and deductive reasoning skills
- Clear and concise communications both through writing & presentation skills
- Organizational skills a must
- Knowledge of both digital & linear media campaigns
- Comfortable presenting alongside a team of Account Executives and Management at key client meetings
- Highly proficient in all Microsoft Office products
This is a part-time position. Compensation is $30+/hr or commensurate with experience and skill level.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
KTXL Fox40 will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if KTXL Fox40 is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.
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Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at [email protected].
Skills Required
- 2-3 years of media research experience
- Knowledge of Nielsen, Comscore and Wide Orbit Media Sales
- Highly proficient in Microsoft Office
- Ability to tell stories through data (data storytelling)
- Ability to learn new software programs quickly on a self-directed schedule
- Bachelor's degree in Marketing, Communications, English or Statistics or equivalent experience
- Ability to work under pressure and meet tight deadlines
- Strong problem-solving and deductive reasoning skills
- Clear and concise written and presentation communication skills
- Organizational skills
- Knowledge of digital and linear media campaigns
- Comfortable presenting alongside Account Executives and management at client meetings
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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