Responsibilities
- End-to-end ownership from media campaign planning, tracking, set up, implementation, optimization, competition reports, reporting to post-mortem deep dive
- Ensure a best-in-class media strategy is consistently applied across all ATL consumer touchpoints which include, TVC, radio ads, print, OOH as well as BTL channels
- Execute media planning process in order to deliver exceptional results on cross channel campaigns and measure success through econometric modelling
- Utilize strong analytical ability and knowledge to ensure an efficient application of media mix to achieve target with expected ratios and metrics
- Proactively researching the newest local and global trends in the Industry and market, developing personal strategic acumen
- Responsible for the relationship and daily work with media agency acting as point of expertise and contact between the agency and Marcomm team
- Managing daily operations of content planning, tracking and reporting
- Offline media and production budget management
- Planning and tracking of all sponsorship communications
Expected Qualifications
- Bachelor's or Master’s Degree from a reputable university preferably in Management, Economics and other related departments
- Min 3 years of progressive media planning experience
- Experience developing and executing high-performing marketing campaigns on time and within budget
- Experience working with large cross-functional teams and external partners, including creative agencies and production
- Ability to think strategically and operationally, delivering the day to day while defining and leading future direction
- Highly analytical thinker, passionate about the value of quantitative data and compelled to find insight in it
- Excellent communicator both verbally and written with an ability to communicate at all levels in the organization and build strong relationships
- Ability to multitask, prioritize tasks and coordinate different parties of the projects
- Excellent command in English
- Media agency experience is a plus
Skills Required
- Bachelor's or Master's Degree in Management, Economics or related field
- Min 5 years of progressive media planning experience
- Experience developing and executing high-performing marketing campaigns
- Experience working with cross-functional teams and production agencies
- Ability to think strategically and operationally
- Strong analytical skills and ability to interpret quantitative data
- Excellent verbal and written communication skills
- Ability to multitask and prioritize tasks
- Excellent command in English
- Media agency experience
What We Do
We were founded in 2010 with a dynamic and agile start-up spirit. Since then, we have grown into a decacorn, backed by Alibaba, General Atlantic, Softbank, Princeville Capital, and several sovereign wealth funds. We believe that technology is the driver; e-commerce is the outcome. Thanks to our dedicated team, we are one of the top five e-commerce companies in EMEA and one of the fastest-growing e-commerce companies in the world! We deliver more than 1.5 million packages every day across 27 countries. We offer our 30 million customers a flawless shopping experience. Dreaming big is in our DNA: We're gearing up to be the leading global e-commerce platform. As a dynamic and passionate company, we are constantly growing with Trendyol Tech, one of the top R&D centres; Trendyol Express, the fastest growing delivery network; Dolap, the largest second-hand goods platform; and Trendyol Go, our instant food and grocery delivery service. And we’re not done yet! Now, we are on a journey to expand the positive impact we create to international markets. We opened our first international office in Berlin in May 2022 and Amsterdam followed in October 2022 and may others are on the way.
