What you’ll do:
- Design media plans aim at maximizing media effectiveness across a multitude of digital channels, operating across all digital channels (Social, Video, Display, CTV, Audio, and more).
- Contribute to and integrate media planning learning agenda & planning principles into regional marketing campaigns.
- Partner with the forecasting team on media channel spend and performance forecasts.
- Ensure smooth execution of media buys in partnership with internal and external (agency) teams.
- Collaborate with internal stakeholders to understand campaign objectives, target audience demographics, and key objectives for brand awareness and mid-funnel campaigns.
- Partner with Applied Science, Brand Marketing, and Analytics to execute sophisticated Brand Marketing measurement.
- In partnership with the channel managers and the creative optimization team, contribute to and execute a testing roadmap aimed at constantly increasing the ROI of our media spend across channels.
- Conduct research and analysis to identify optimal media platforms, channels, and tactics for reaching target audiences efficiently.
- Partner with external agencies to integrate offline and online media channels into cohesive media plans that leverage the strength of both media channels to maximize impact.
Critical competencies:
- Deep media knowledge across all major digital channels (Paid Social, CTV, Audio, etc)
- Previous exposure at a tech/SaaS company with complex funnels
- Experience implementing media tracking technologies and analytics
- Deep understanding of digital media planning and buying techniques
Experience:
- Bachelor degree
- At least 6+ years of experience in media; agency experience preferred
- Previous experience in a media planning functions at large organization or agency
- Previous experience working cross-functionally to execute complex media plans
- Experience running regional digital media campaigns
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What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
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Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
