Media Planning Manager

Posted 2 Days Ago
Be an Early Applicant
2 Locations
In-Office
Senior level
AdTech • Beauty • Marketing Tech • Retail • Pharmaceutical
The Role
Lead development and execution of cross-media strategies (TV, digital) for major brands, coordinate digital teams and partners, monitor performance, conduct competitive analyses, recommend optimizations, manage budgets and present media business reviews.
Summary Generated by Built In

Job Location

WARSAW PLANT & GO

Job Description

Procter & Gamble (P&G) is one of the world’s largest advertisers, owning globally iconic brands such as Gillette, Pampers, Oral-B and Head and Shoulders. 

We are working on an exciting and industry defining project to grow our Media Team. Our Media Planning Manager role offers a unique opportunity to join this team and work on some of the biggest media budgets in Poland, building a legacy for our brands and organization. Our ambition is to bring media even closer to our consumers to maximize return and allow us to innovate in real time.

This role is based in our Warsaw HQ.

As Media Planning Manager, you will:

  • Lead the creation of strong and consistent media strategies across media touchpoints (TV, Digital, etc.) for the brands, delivering on business objectives within allocated budget, considering market trends and consumers insights.

  • Coordinate P&G digital media teams to ensure perfect implementation of media strategies. 

  • Work together with multiple functions (brands, design, trial, data, consumer market knowledge, sales, etc.) & partners to deliver strong media results.

  • Monitor media strategy performance & lead competitive analyses. 

  • Support innovation to remain ahead of competition: Connect externally, work with digital consultants.

  • Ongoingly monitor media strategy performance, evaluate existing and emerging media opportunities, and brings forward recommendations.

  • Adjust / adapt media strategies as needed (vs campaign performance, budget changes, etc.).

  • Present innovative ideas about campaigns’ strategies and effective ways to reach the identified target audience, accelerating business performance, and stay ahead of the competition by analyzing, keeping pace and in touch with industry trends.

  • Act as steward of brand media investments to build channel allocations and adapt to budget changes as needed.

  • Lead media business reviews with the category teams.

Job Qualifications

You are right fit if you:

  • Have proven experience in strategic media planning across all online and offline touch points in a media agency or in-house environment managing large budgets.

  • Hold excellent knowledge of the media landscape and put the consumer experience at the heart of activities and decisions.

  • Have great understanding of key digital media touchpoints such as Meta, TikTok, YouTube, Google Search, Programmatic, Pinterest, Spotify etc.

  • Are a proactive and business minded leader with excellent interpersonal and collaboration skills, able to build strong relationships with multiple stakeholders to drive action.

  • Can demonstrate strong strategic and analytical thinking to assess and recommend opportunities.

  • Have experience or a strong passion for managing complex projects with multiple partners.

  • Have mastery with media planning tools such as TGI as well as Microsoft Office package.

  • Know how to analyze data, identify data-driven insights, and translate them into actionable recommendations.

  • Innovative and entrepreneurial focus. You will need to be focused and decisive with the ability to take risks where needed. With an ability to naturally make creative connections, experimenting continuously and push boundaries. 

  • Have experience with Consumer-Packaged Goods companies in multinational scope (although not essential).

  • Fluent in English.

  • Experience managing teams – would be an asset.

Please submit your CV in English!

Who we are?

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of hardworking teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.

You can get to know us better here: https://www.pgcareers.com/

At P&G #weseeequal

We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience.  

Job Schedule

Full time

Job Number

R000155659

Job Segmentation

Experienced Professionals

Skills Required

  • Proven experience in strategic media planning across online and offline touchpoints managing large budgets
  • Excellent knowledge of the media landscape and consumer-centric decision making
  • Understanding of key digital media touchpoints such as Meta, TikTok, YouTube, Google Search, Programmatic, Pinterest, Spotify
  • Proactive, business-minded leader with strong interpersonal and collaboration skills
  • Strong strategic and analytical thinking to assess and recommend opportunities
  • Experience or strong passion for managing complex projects with multiple partners
  • Mastery with media planning tools such as TGI and Microsoft Office package
  • Ability to analyze data, identify data-driven insights, and translate them into actionable recommendations
  • Innovative and entrepreneurial mindset with willingness to experiment and take calculated risks
  • Experience with Consumer-Packaged Goods companies in a multinational scope
  • Fluent in English
  • Experience managing teams

Procter & Gamble Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Procter & Gamble and has not been reviewed or approved by Procter & Gamble.

  • Fair & Transparent Compensation Compensation is considered competitive and benchmarked against top industry peers, supported by formal pay‑equity audits and stated transparent principles. Feedback suggests pay is a strong draw, with raises described as attainable and benefits starting from day one of training.
  • Healthcare Strength Health coverage is broad and immediate, including medical, dental, vision, life and disability insurance, with mental‑health and telemedicine offerings expanded recently. This breadth and day‑one access contribute to a perception of reliable, comprehensive care.
  • Parental & Family Support Parental leave is inclusive under a global framework for all parents, with added recovery time for birth mothers. Adoption, fertility, childcare support and eldercare services further strengthen family support.

Procter & Gamble Insights

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The Company
HQ: Cincinnati, OH
117,512 Employees

What We Do

Procter & Gamble Company is an American multi-national consumer goods corporation. P&G was founded over 180 years ago as a soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers through billion dollar brands. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. As a "build from within"​ organization, we see 95% of our people start at an entry level and progress through the organization. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.

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