Media Planner

Reposted Yesterday
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Sheung Wan, Central & Western
In-Office
Junior
Retail
The Role
The Media Planner will manage relationships with SHOPLINE merchants, develop media strategies, monitor campaign performance, and identify target audience formats.
Summary Generated by Built In

WHAT YOU'LL BE DOING:

  • Support SHOPLINE merchants on account management on a day to day basis 
  • Leverage the marketing landscape and competitor/audience insights to develop compelling media strategies based on clients’ business and marketing objectives
  • Optimize / Monitor the results achieved (ROAS, Conversion rate, CTR, CPC) and evaluate the effectiveness of post-campaigns
  • Identify target audience and make decisions on the best format of media for specific clients and campaigns
  • Manage client relationships to build trust in your judgment and explore new business opportunities
  • Any other administrative duties as assigned by immediate supervisor

WHO WE ARE LOOKING FOR:

  • University degree in business, marketing, advertising, communications, or a related field
  • 1 - 3 years experience in media planning / buying experience
  • Confidence in handling media campaign implementation and report tabulations 
  • Good command of both written and spoken English and Chinese
  • Result oriented, positive, self-motivated, outgoing, good interpersonal skill
  • Team player and a quick learner 
  • Proficient in MS Office and knowledge in Google Analytics, Google Merchant Center, Facebook Business Manager is an advantage

WHY YOU SHOULD JOIN US:

  • We work in a fun, collaborative open space where we encourage creativity and ideas flow freely. 
  • You’ll be able to steer the future roadmap to improve our products, big or small, and see the results of your products reach our customers.
  • Get to work with flexible working hours. Our priority is on getting the job done.
  • Flat structure environment, you will be able to work independently and make your own choices.
  • We provide guidance and mentorship to polish your business skills and entrepreneurship mindset.
  • We are one of the standout tech startups in Hong Kong, targeting a huge opportunity in Asia.
  • Shopline is a part of the 500 Startups Accelerator and Incubated by Hong Kong Cyberport, giving us a massive network of advisors and resources globally.

Top Skills

Facebook Business Manager
Google Analytics
Google Merchant Center
MS Office
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The Company
HQ: San Francisco, CA
750 Employees
Year Founded: 2013

What We Do

SHOPLINE is Asia’s biggest provider of omnichannel retail services for online, offline-to-online and cross-border commerce. Since our founding in 2013, we have helped over 350,000 merchants reach a customer base of 680 million people.

With key features including inventory and sales management tools, regional logistics, payment gateways, data analytics, storefront theme designs and local customer support, merchants have everything they need to build a successful online store.

SHOPLINE joined the Silicon Valley-based 500 Startups seed accelerator in 2014, and has since become one of Facebook’s marketing partner and nine trusted Global Expansion Partners (GEP), as well as the first e-commerce platform to partner with Google in Greater China.

We currently maintain a presence across Asia, with offices in Hong Kong, Taipei, Ho Chi Minh City, Shenzhen, Guangzhou, Kuala Lumpur, Singapore and Bangkok.

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