Media Network Specialist

Company Description

You will responsible for driving Red Bull’s daily social media activity, including (but not limited to) channel management, content creation, community management, influencer marketing, and content creation to drive local relevancy; identify the best stories and create differentiated content and experiences as well as growing, maintaining, and developing an extensive network of influencers & social media platforms for our brand to grow awareness and engagement that local audience resonates with across our & 3rd party media platforms.

Job Description

Programming and Channel Management

• Develops and executes the channel strategy and content programming of Red Bull Hong Kong’s managed platforms such as Instagram, Facebook, YouTube, Threads and redbull.com
• Defines the strategy and programming of redbull.com according to the local marketing calendar, adhering to global standards with SEO, connected user experience, and driving conversion down the funnel
• Improves channel performance through locally relevant, fun and light-hearted content especially those GenZ is relatable, and improving content frequency
• Build community through social media community management and community focused initiatives to enhance consumer engagement

Storytelling, Content Creation & Production

• Identifies great story opportunities coming from the market and puts audience plans from standalone content to flankers that are created with Red Bull events, projects and other properties in mind
• Develop and produce social first content concepts around our marketing mix with a hyper focus on local relevancy
• Creates and curates engaging and innovative content that excites and inspires evolving consumers
• Briefs and supervises production agencies or freelancers (when applicable) in content development

Creator & Influencer Network

• Drives our strategy to grow our creator and influencer program, ensuring that we bring new storytelling talent into our Network and open new audience potentials
• Be up to date on influencer trends and landscape to identify suitable creators and influencers for the brand
• Develops tailormade key creator plans and expands tactical creators and influencers network for priority campaigns to drive credible word-of-mouth
• Connects and builds relationship with creators and influencers to work with everything from ideation, execution, and follow-up of these opportunities to gain consistent brand and product exposure

Earned Social, monitor & analysis

• Develops and builds earned social network to increase content to be seen opportunity through platform outreach from always on to tactical project approach
• Supports Media Network, Sports & Culture, Brand & Consumer Collecting projects to build and execute comprehensive EMO plan
• Monitors and analyzes the performances of social media channels and website to translate the data into actionable plans
• Optimizes channel performance and drives smooth consumer journeys across platforms

Qualifications

• A communication professional in digital media including programming and content production with 3 years or above relevant experience.
• Concrete experience in running social media accounts and websites is required.
• Expert in identifying where consumers live digitally, how they consume content, and how to engage with content according to their consumption behaviour.
• With a constant sense of online trends and knows how to drive Word of Mouth online.
• Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives.

Additional Information

• Experience in content production (shooting, editing, etc.), knowledge of social copy writing and community management.
• Strong network of production partners in the fields, in particular with sports and dance.
• Strong planning, prioritization, and project management competencies
• With a can-do attitude and focused on delivering results
• Team player, creative, excellent communicator, open-minded, ingenious, innovative and self-motivated
• Bachelor's Degree Holder