The Role
Lead day-to-day media strategy and channel planning across paid and owned channels; run in-house platforms (TikTok, Pinterest, Snapchat/Reddit); partner with external agency for Meta/Google buying; own measurement, reporting (GA4, Triple Whale), testing roadmaps, and optimizations against efficiency targets for $300K+ monthly spend to drive CAC, ROAS, MER, and growth.
Summary Generated by Built In
About the Role:
Dashing Diva is hiring a Media Manager to lead our media program and channel strategy — in partnership with our external agency and aligned with Ecommerce and Marketing leads. Our agency runs Meta and Google buying and supports performance creative; you partner with and support that relationship, set the channel and testing strategy, run our in-house channels (TikTok, Pinterest, Snapchat, Reddit) hands-on, and own the measurement and insights that steer the whole program. You'll drive planning, pacing, and optimization against efficiency targets, keep reporting accurate and trusted, and turn learnings into actions that drive growth. This is a lead role for a strategic operator — someone who owns the media strategy day-to-day and still gets hands-on in the platforms.
You'll partner with senior media (advisory) and Ecommerce and Marketing leadership on overall business direction and budget, and you lead the media function day-to-day — owning the media strategy and its execution, in partnership with the agency. You're also the on-the-ground point of contact across Ecommerce, Marketing, Product, Creative, and Data.
What You Will Do:
Media Leadership & Strategy
What We’re Looking For:
You’ll love working at Dashing Diva because:
Compensation Range: $130,000 – $150,000 annually
About Dashing Diva:
We see nails as a canvas for self-expression and an opportunity to let your personality shine. Whether rocking a French manicure or show-stopping stilettoes, all Divas are uniquely fabulous. We celebrate differences, the mold breakers, the trendsetters, and the risk-takers. These bold beauties are what inspired us to step out of the conventional salons and instead provide you options for your home to make even your manicurist jealous. Our mission is to create accessible, easy to use, at home products that fuel creativity of nail enthusiasts and manicure mavens alike. It’s all powered by one purpose – empowering you to “Own Your Diva” and wear it proudly from your fingers to your toes.
Dashing Diva is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, disability, genetic information, pregnancy, childbirth or related medical conditions, political affiliations, or any other non-merit factor protected by law.
#LI-EL1
Dashing Diva is hiring a Media Manager to lead our media program and channel strategy — in partnership with our external agency and aligned with Ecommerce and Marketing leads. Our agency runs Meta and Google buying and supports performance creative; you partner with and support that relationship, set the channel and testing strategy, run our in-house channels (TikTok, Pinterest, Snapchat, Reddit) hands-on, and own the measurement and insights that steer the whole program. You'll drive planning, pacing, and optimization against efficiency targets, keep reporting accurate and trusted, and turn learnings into actions that drive growth. This is a lead role for a strategic operator — someone who owns the media strategy day-to-day and still gets hands-on in the platforms.
You'll partner with senior media (advisory) and Ecommerce and Marketing leadership on overall business direction and budget, and you lead the media function day-to-day — owning the media strategy and its execution, in partnership with the agency. You're also the on-the-ground point of contact across Ecommerce, Marketing, Product, Creative, and Data.
What You Will Do:
Media Leadership & Strategy
- Lead the day-to-day media strategy and channel plan across paid and owned media — in partnership with the agency and aligned to business goals and the approved budget.
- Own the channel-mix and investment recommendations; decide where to lean in and out based on performance and franchise priorities, and bring clear recommendations to leadership.
- Set and drive the testing and optimization roadmap across creative, audience, bidding, and landing pages.
- Translate revenue and franchise goals into media plans and forecasts, with a clear POV on what's working and what's next.
- Paid Media Execution & Agency Partnership
- Run our in-house channels hands-on (TikTok, Pinterest, and Snapchat/Reddit as active) — builds, budgets, audiences, bid strategy, and landing-page alignment.
- Partner with and support our external paid-media agency (Darkroom), which runs Meta and Google buying and supports performance creative: partner on the weekly cadence, share clear priorities and direction from the plan, review delivery and pacing, and QA campaign structures and tracking.
- Own pacing and optimization across the full program (in-house + agency-run) against $300K+ monthly budgets, with disciplined pacing against efficiency targets.
- Drive campaigns toward CAC, ROAS, MER, CTR, and CVR goals; align budgets, bid strategies, and account structure to revenue and growth.
- Identify and scale winning keywords, audiences, creatives, landing pages, and offers — partnering with the agency where the buying sits with them.
- Own cross-channel performance analysis, grounded in GA4, Triple Whale, and platform reporting.
- Maintain consistent reporting that prioritizes insights and actions — not just metrics.
- Deliver recurring outputs: weekly performance recap (what changed, why, what's next); monthly business review (platform + blended efficiency); launch/promo pre-post readouts with learnings and recommendations.
- Ensure measurement hygiene: naming conventions, UTMs, conversion-event alignment, and channel definitions.
- Partner with Triple Whale / Elevar to improve data quality, resolve attribution gaps, and align on a shared source of truth.
- Partner with the Data & Insights Analyst to align reporting and learnings; support ad hoc leadership analysis with fast turnaround and a clear POV.
- Evaluate creative across formats, hooks, messaging, and offers; translate findings into clear creative feedback and briefs.
- Maintain a structured testing roadmap across creative, audience, bidding, and landing-page strategy; document learnings and next tests.
- Partner with the agency, Creative, and Ecommerce to close the loop between performance data and creative output — briefing and partnering on performance creative and evaluating what the agency produces.
- Launch, Promo & Cross-Functional Execution
- Coordinate cross-functional launch and promo execution in person; own the media side of the launch calendar and keep creative deadlines, landing pages, and media dates aligned.
- Manage affiliate and TikTok Shop operations with our agency partner (Advertise Purple); support commission reconciliation.
- Support Amazon and retailer-media execution, keeping channel roles and attribution clearly separated from DD.com.
- Execute builds and updates with tight turnaround to support fast-moving launches, promotions, and tests.
- Contribute competitive/category context (tools like Pathmatics, Similarweb, used directionally) to inform planning and interpret performance; flag implications for spend, creative, and promotional strategy.
What We’re Looking For:
- Track record leading media/channel strategy and planning — not just executing someone else's plan.
- 4–6 years of hands-on paid media experience, ideally within beauty and/or eCommerce brands.
- Demonstrated experience managing $300K+ in monthly media spend [confirm scale].
- Strong proficiency across Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest (Snapchat/Reddit a plus).
- Hands-on experience with GA4 and Triple Whale (Elevar a plus).
- Experience partnering with and supporting external agencies or vendors, and keeping delivery on track.
- Highly analytical — able to synthesize cross-platform performance into clear, actionable recommendations.
- Strong communicator who can tell the story behind the data.
- Ecommerce / DTC background (Shopify); understands DD.com vs. retail vs. marketplace distinctions.
- Beauty, cosmetics, or CPG portfolios; multi-SKU / multi-franchise experience.
- Affiliate (Rakuten / agency-managed) and/or TikTok Shop operational experience.
- Competitive tooling (Pathmatics, Similarweb, Motion) and creative-testing frameworks.
You’ll love working at Dashing Diva because:
- Great work environment to grow and learn new skills
- We are collaborative and work closely with each other
- We give everyone a chance to be creative and value input and feedback
- We participate in fun events like Beautycon, NYFW
- In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities
- Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!
Compensation Range: $130,000 – $150,000 annually
About Dashing Diva:
We see nails as a canvas for self-expression and an opportunity to let your personality shine. Whether rocking a French manicure or show-stopping stilettoes, all Divas are uniquely fabulous. We celebrate differences, the mold breakers, the trendsetters, and the risk-takers. These bold beauties are what inspired us to step out of the conventional salons and instead provide you options for your home to make even your manicurist jealous. Our mission is to create accessible, easy to use, at home products that fuel creativity of nail enthusiasts and manicure mavens alike. It’s all powered by one purpose – empowering you to “Own Your Diva” and wear it proudly from your fingers to your toes.
Dashing Diva is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, disability, genetic information, pregnancy, childbirth or related medical conditions, political affiliations, or any other non-merit factor protected by law.
#LI-EL1
Skills Required
- Track record leading media/channel strategy and planning
- 4-6 years hands-on paid media experience
- Experience managing $300K+ monthly media spend
- Proficiency with Google Ads and Meta Ads Manager
- Hands-on experience with TikTok Ads and Pinterest advertising
- Familiarity with Snapchat and Reddit ad platforms
- Hands-on experience with GA4 and Triple Whale
- Experience with Elevar
- Experience partnering with and managing external agencies/vendors
- Strong analytical skills; synthesize cross-platform performance into recommendations
- Strong communication skills to present insights and POV
- Ecommerce / DTC background and familiarity with Shopify and dd.com vs retail/marketplace distinctions
- Experience in beauty, cosmetics, or CPG portfolios (multi-SKU/multi-franchise)
- Affiliate (Rakuten/agency-managed) or TikTok Shop operational experience
- Familiarity with competitive tooling (Pathmatics, Similarweb, Motion) and creative-testing frameworks
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