MEDIA EXECUTIVE - WIFR

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage:

$35,000 - $50,000/annually (based on previous sales experience, plus commission)

Shift and Schedule:

Mon. - Fri. (8:00 am - 5:00 pm) - (or at the Manager's discretion)

Job Type:

Full-Time

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Job Summary/Description:

WIFR Channel 23 in Rockford is looking for a high-achieving individual who seeks a career in outside sales and marketing. This job opening offers a rare opportunity to join a team of effective sales professionals to represent a well-known product line, including CBS programming and GDM digital products. The combination of these platforms positions WIFR salespeople as leaders in the marketplace with the ability to offer comprehensive marketing solutions to local businesses and advertising agencies. Training is offered that shows a pathway to financial success and career growth.

Duties/Responsibilities include, but are not limited to: 

* Develop new business and deliver advertising results to clients
* Understand customer advertising needs
* Effectively manage time and resources
* Work with creative team to develop effective advertising campaigns
* Reach goals and budgets

Qualifications/Requirements:

* Self-starter, with the ability to interact and influence others in a positive manner
* Enjoys working in a fast-paced environment
* Detail-oriented with excellent communication & customer service skills
* Goal-driven with an attitude for success
* Strong work ethic with integrity
* Effective problem-solving and organizational skills
* Team-focused with the ability to work independently and manage time
* Hungry for ongoing learning with a thirst to understand local business
* Knowledgeable about presentation software
* Receptive to work in an environment of change and new opportunities
* Portrays a positive, can-do attitude
* Bachelor's Degree Preferred
* Must have a valid driver's license and good driving record
* Previous work in outside sales or media is a plus but not necessary. Gray Media offers comprehensive training for new Account Executives

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WIFR-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Qualifications Behaviors Preferred Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.