MEDIA EXECUTIVE - KSFY/KDLT (SIOUX FALLS)

Posted 5 Days Ago
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Sioux Falls, SD, USA
In-Office
Entry level
Digital Media • News + Entertainment
The Role
Lead sales efforts for broadcast and digital media products by developing sales strategies, building client and prospect relationships, meeting revenue targets, identifying market opportunities, collaborating on client solutions, and maintaining accurate pipeline forecasts. The role requires an entrepreneurial, self-starting approach, strong performance orientation, resilience, multitasking ability, and effective relationship management.
Summary Generated by Built In

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KSFY/KDLT:

Sioux Falls and the surrounding area remain one of the fastest-growing regions in the Upper Midwest and are home to 300,000 people, constituting more than 30% of the state's population. Healthcare and finance make up much of a diverse and broad workforce. The business climate in South Dakota continues to be one of the top in the nation, fueled by no state income tax and a diverse workforce.

There is never a shortage of activities or events, with summers packed with outdoor festivals and concerts, including free concerts at the Levitt at the Falls outdoor music venue.

Still, many also enjoy the city’s nearly 30 miles of bike trails and parks, including the namesake of the city, the beautiful waterfalls of the Big Sioux River! Yes, winters can be challenging, but it does not mean people hibernate. Colder temperatures provide plenty of outdoor and indoor activities all winter long. From parades like the annual Parade of Lights down Phillips Avenue to outdoor ice skating parks, life does not slow down in the winter in Sioux Falls.

The city is home to a 12,000-seat arena that is continually hosting major events and entertainment acts, ranging from the Professional Bull Riders, college and semi-professional hockey, indoor football, to concerts with names like Paul McCartney, Garth Brooks, and Elton John.

The city is also home to a new indoor aquatic center, an indoor ice-skating facility, a basketball arena, and an indoor tennis complex. Multiple award-winning golf courses, both public and private, surround the city, offering a relaxing and challenging day on the links

Culinary appetites never need to look far from being satiated, as there is no shortage of places to eat. Not only is Sioux Falls home to many familiar restaurant chains, but it’s also known for many great locally owned, nationally recognized restaurants and restaurateurs. For those looking for a quick weekend getaway, nothing to fear. You can drive to Omaha in three hours, Minneapolis in four, and the Black Hills in five. Since Sioux Falls is centrally located in the Midwest, direct and connecting flights to almost anywhere in the United States are often less than a few hours in length.

Dakota News Now is an award-winning television operation serving viewers in the eastern half of South Dakota as well as portions of southwest Minnesota and northwest Iowa. The stations operate from a relatively new studio in downtown Sioux Falls, branding all stations under the Dakota News Now umbrella. The facilities put Dakota News Now on the cutting edge of television and news gathering technology, making it one of the most state-of-the-art television stations in the market and the region. The Dakota News Now team produces 36 hours of news each week.

Some of our employees have been here for more than 25 years. For others, this is their first job out of college. It’s a great mix that gives us different perspectives while covering the news and assisting local clientele in achieving their marketing goals.

Learn more about Dakota News Now & Sioux Falls here: https://www.dakotanewsnow.com/page/ksfykdlt-careers/

Job Summary/Description:

We are seeking a driven, entrepreneurial-minded individual to lead sales efforts for our broadcast and digital products. This is an ideal role for a self-starter who owns their outcomes, thrives on performance metrics, and is energized by the earning potential that comes with driving results in a fast-paced, results-oriented environment. We invest in team members who are genuinely committed, take pride in their work, and understand that high performance is a two-way commitment built on clear expectations, consistent check-ins, and a shared drive for excellence.

We are seeking a driven Media Executive to lead sales efforts for our broadcast and digital product offerings. This is an ideal role for an entrepreneurial-minded professional who thrives in a fast-paced, results-oriented environment and takes ownership of their success. This role requires a self-starter mentality; taking initiative to come up with solutions is key. This person should have a strong work ethic and a commitment to hitting targets. This person will own their outcomes and results. This person should be comfortable with maintaining performance metrics and goals, and have the ability and resiliency to respond to constructive feedback during regular progress reviews. Ideal candidates should understand that sales is a performance-based role with clear expectations and benchmarks. Success in this position means consistently meeting sales targets, building a healthy pipeline, managing client relationships professionally, and demonstrating the initiative to solve problems without waiting for direction.

Duties/Responsibilities include, but are not limited to: 

- Develop and execute sales strategies for broadcast and digital media products
- Build and maintain relationships with key clients and prospects
- Meet and exceed revenue targets and sales metrics
- Identify new market opportunities and business development initiatives
- Collaborate with internal teams to deliver exceptional client solutions
- Maintain detailed pipeline management and sales forecasting

Qualifications/Requirements:

- Degree in Marketing or a similar degree of study and/or practical experience
- Digital media and/or sales experience preferred, but not required
- Ability to Multitask
- Ability to work well with a variety of people and personalities

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KSFY/KDLT-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.


Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • Degree in Marketing or a similar field, or equivalent practical experience
  • Ability to multitask
  • Ability to work well with a variety of people and personalities
  • Digital media experience
  • Sales experience

Gray Media Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.

  • Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
  • Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
  • Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.

Gray Media Insights

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The Company
HQ: Tulsa, OK
2,154 Employees
Year Founded: 1897

What We Do

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

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