Media Campaign Manager

Range:

78,400.00 - 117,600.00 CAD

Job Description:

Media Campaign Manager (14 Months)

GAME ON – OLG needs you

We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Media Campaign Manager to manage requests from Brand Marketing and Line of Business (LoB) Managers to develop future forward, best in class media plans. Leverages media data as cornerstone to drive insights and delivery against category/brand KPI’s. Acts as key subject matter expert, to assigned programs, on all aspects of media with specific focus on digital platforms & technologies ensuring that annual media plans, performance management monitoring and optimization are implemented consistently for assigned brands including the enterprise media innovation agenda, SEM strategy and consumer journey mapping.

YOUR ROLE IN THE GAME

Reporting to the Director, Paid Media Effectiveness, Social Media & Planning, you will be empowered to:

• Manage in collaboration with Brand Marketing & LoB Product Managers the holistic annual media plan and execution process from brief-to-billing. Ensure Media KPI’s are being achieved and ladder up to business goals.

• Analyze media alternatives and make recommendations for enterprise-wide integrated media activities and initiatives based on understanding of stakeholder needs and opportunities for alignment.

• Ensure media channel continuity planning, aimed at connecting TV, Radio, OOH, Video, Audio, Digital, Social, and SEM channels through the analysis and application of data, and new technologies (e.g. MIQ TV Sync, Connected TV, Addressable TV, Mobile Geo-Behavioral/Location, OOH -> Digital Retargeting)

• Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution through Performance Management Meetings driving to an agile aggressive/agile schedule with plan modifications identified and implemented weekly for assigned brands.

• Liaise and foster knowledge-sharing with other disciplines internally, partner agencies, and other departments to ensure that media knowledge is current and valuable data is shared and utilized.

• Implement Media Innovation Agenda, SEM Strategies, Journey Mapping for assigned brands socializing roader strategies and seeking approval for recommendations for assigned brands.

• Foster strategy change oriented toward putting the consumer first, with a content lead media strategy that pulls the consumer in and seamlessly guides them down the marketing funnel through media tactics and informed by media data.

• Work with performance specialist aligning on data driven insights and optimization recommendations for assigned brands. Seek approval from LoB’s to implement.

CROSS-FUNCTIONAL RELATIONSHIPS

• Works with assigned brand and product managers to build better media briefs, best in class media plans, a more data driven media management and optimization eco-system that works harder toward achieving KPI’s. Involved every step of the way.

• Ensures that broader enterprise strategies including SEM, Content Distribution etc. are socialized and incorporated into assigned brand thinking.

• Acts as central point of contact with media agency drawing in resources as required.

WHAT YOU NEED TO PLAY

Work Experience: 3-5 years direct experience in with the Digital Media Technologies or Digital Media Department of an ad agency or a blue-chip organization that has significant Digital Media investments. Strong understanding of traditional media landscape within media planning (i.e. experience planning print, TV, radio). Strong understanding of agency billing processes and can provide assistance to lines of businesses during billing cycles (i.e invoicing, BCR, MPA approvals, etc.)

Education: University Degree or College Diploma in Business Administration, Media Management, Communication, Advertisement, etc.

Critical Skills: Collaboration, Communication, Leadership, Critical Thinking, Analytical, Planning skills essential.

Negotiation and Influence: ability to negotiate and influence effectively while being open to perspectives and maintaining strong relationships

Strategic Thinker: strong strategic and critical thinker with ability to delve into unique challenges and find creative solutions

Collaboration & Fun: inclusive and collaborative work style while creating fun and excitement in our work

Integrity and Trust: do what's right and operate with transparency and openness
 

PERKS OF JOINING OUR TEAM

• Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario

• Flexible Work Environment: to help balance both work and life

• You Matter: family friendly work practices and hybrid work

• Freedom to Innovate: supports new and better ways to be successful

• Be your Authentic Self: environment that values diversity as a source of strength

• Learning Galore: 24-7 access to robust online learning programs 

• Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario

• Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)

Learn about OLG – GAME ON!

OLG’s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.

The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.

Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by.  At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.

While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG’s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.

To learn more about OLG go to our website at  www.olg.ca  

We look forward to hearing from you, interested applicants please apply online by April 11, 2025.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at [email protected] if you require accommodation at any time throughout the hire process.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact [email protected], 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.