ZURU Toy Company
Media Buying Executive, Toys
The Role
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
Position Overview
At ZURU, we pride ourselves on putting innovation and excellence at the core of everything we do. These principles are central to our marketing approach and have positioned us as one of the leading advertisers globally across a range of digital and social platforms.
Your role
The Media Buying Executive will be responsible for driving global media buying efforts across all ZURU Toys brands. This includes managing campaigns for key brands such as XSHOT, Mini Brands, Bunch O Balloons, and Fugglers, among others. The role will focus on delivering strong performance across major global markets, including The United Kingdom, Mexico, Australia, and New Zealand, by ensuring all campaigns are strategic, efficient, and results-driven.
A key focus of this role is to deliver effective and efficient results across platforms including TikTok, YouTube, Meta, The Trade Desk, as well as emerging digital channels like retail media and programmatic DOOH. The ideal candidate will collaborate closely with technology partners, insights teams, and inventory suppliers, playing a critical role in shaping ZURU Toys’ media buying strategy and driving innovation.
Success in this role will depend on strong cross-functional relationships with the Media Planning, Data & Analytics, and Brand Marketing teams to ensure campaigns align with and deliver on broader business objectives.
This is a unique opportunity to grow, learn, and make a meaningful impact within a fast-paced, forward-thinking global company. With all media, marketing, and data functions in-house, you’ll gain a holistic understanding of the business and have the chance to apply your knowledge to drive real results.
Roles & Responsibilities
- Own and maintain the media buying strategy for key ZURU Toys brands, alongside assisting where needed in the media buying for all ZURU Toys campaigns across all key platforms.
- Work collaboratively within the Media Buying Manager, ensuring seamless communication and alignment across team members in both Auckland and India-based offices to drive efficiency and consistency in campaign execution.
- Create, execute and optimise digital paid media campaigns, ensuring flawless pacing and delivery of campaigns, with a heavy emphasis on Tier 1 & 2 Markets (e.g. UK and Australia).
- Drive the reporting of campaigns performance in conjunction with the Media Planning team to the brand teams and cross-pollinating key learnings across the ZURU business.
- Drive campaign execution to meet key performance metrics across Facebook, Instagram, Google, TikTok, and other relevant platforms.
- Challenge the current ways of working to drive new platform, process and technology adoption.
- Grow your relationship collaboratively and progressively with tech partners.
Skills & Experience
- 1+ years’ experience in Digital Marketing.
- Experience working with Facebook Business Manager, Google ad products and TikTok. Ads Manager is optimal, with experience in at least one essential. Openness to listen, learn and adapt to always do better
- Comfortable sharing opinions in a productive manner
- Ability to multi-task, take initiative, prioritise, stay organised, and manage time effectively
- Strong attention to detail with the ability to manage multiple tasks and projects simultaneously.
- Willingness to take responsibility and accountable for the work of the team
- You're excited to contribute to our office culture!
LIFE@ZURU
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
WHAT WE OFFER
🌱 Culture for Growth
🧘 Health & Well Being Benefits
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🍓 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Reimagining tomorrow 🚀
https://zuru.com/
#LI-JK1
Similar Jobs
.png)
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques. The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries. ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.
