Media Buyer (Programmatic & Native)

Wallester is a cutting-edge financial technology company that specializes in providing innovative solutions for businesses seeking to modernize their payment systems. By offering white-label card issuance platforms, seamless integration with existing infrastructure, and comprehensive support for both digital and physical cards, Wallester empowers companies to enhance their financial services and customer experience. Recognized as a leader in the FinTech space, Wallester has earned a reputation for its state-of-the-art technology, security, and scalability. Whether you are a startup or an established enterprise, Wallester delivers flexible, reliable solutions tailored to meet the evolving needs of the digital economy.

• Campaign Planning & Strategy
  • Develop media plans tailored to business goals, target audiences, and funnel stages.
  • Identify the right platforms and placements (e.g. content recommendations, in-feed native ads) based on campaign objectives.
  • Collaborate with internal stakeholders to align campaigns with marketing goals (e.g. lead generation, conversions, engagement).
• Campaign Setup & Execution
  • Set up native and programmatic campaigns on Taboola, Outbrain, StackAdapt and others.
  • Configure all campaign elements including targeting, creatives, tracking, budgets, and bidding strategies.
  • Ensure proper UTM tracking and conversion pixel implementation.
• Budget & Bid Management
  • Allocate daily, weekly, and monthly budgets across platforms and campaigns.
  • Optimise bidding strategies (CPC, CPM, CPA) to achieve cost-efficiency and scale.
  • Monitor pacing to ensure full budget delivery while maintaining performance goals.
• Ad Creative Coordination
  • Brief and collaborate with design and content teams to develop compelling headlines, visuals, and landing pages.
  • Tailor creatives to each platform’s guidelines and audience expectations.
  • Test different ad formats (e.g. video, carousel, single image) when applicable.
• Campaign Optimisation
  • Continuously monitor performance metrics (CTR, CPC, CVR, CPA, ROAS).
  • Conduct A/B tests on creatives, landing pages, audience segments, and bid strategies.
  • Make data-driven adjustments to improve campaign efficiency and performance.
• Audience Targeting & Segmentation
  • Set up and refine targeting based on interest, behaviour, location, and custom audiences.
  • Leverage retargeting and lookalike audiences where applicable.
  • Use first- and third-party data to refine audience segmentation.
• Performance Analysis & Reporting
  • Track and analyse campaign data using platform dashboards and analytics tools (e.g. Google Analytics).
  • Generate regular performance reports with key insights and optimisation suggestions.
  • Present results clearly to internal teams or clients, with an emphasis on ROI and key outcomes.
• Platform Expertise & Innovation
  • Stay up to date on new features, targeting capabilities, and ad formats on Taboola, Outbrain, and StackAdapt and other advertising platforms.
  • Test new tools, placements, or beta features to maintain a competitive edge.
  • Provide recommendations on how to improve media buying efficiency and effectiveness.
• Collaboration & Communication
  • Work cross-functionally with content, design, IT, and product teams.
  • Clearly communicate campaign needs, expectations, and performance insights.
  • Align with stakeholders on goals, timelines, and deliverables.

• Proven hands-on experience with Taboola, Outbrain, StackAdapt, or similar advertising platforms.
• Strong understanding of native advertising, content discovery, and programmatic media buying.
• Solid analytical skills and experience with performance metrics and optimisation tactics.
• Familiarity with tracking tools (e.g., Google Analytics, Pixel implementation, UTM parameters).
• Excellent time management and multitasking abilities.
• Experience with creative briefing and collaboration with design/content teams.
• Strong written and verbal communication skills.
• Languages: Fluent English required; additional proficiency in Russian, Spanish, French, or German is a plus.
• Bonus: Experience with other DSPs (e.g. The Trade Desk, DV360) or paid social platforms.

Good to have

• Experience working in B2B or lead generation funnels.
• Knowledge of conversion tracking tools or attribution models.
• Understanding of compliance requirements for financial/regulated industries (if applicable).

• Competitive salary 
• Career opportunities
• Medical Insurance upon the completion of the probationary period
• Supportive and caring Leadership
• A modern office in the center of Tallinn
• A chance to work as part of a highly motivated and talented team
• Referral program 
• Stebby
• Team building and Company Events
• Free parking