About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
The Media Advertising Operations Senior Associate is responsible for developing and executing data-driven digital media strategies that align business objectives, brand growth, and performance goals. This role leads the planning, activation, optimization, and measurement of campaigns across Google, Meta, TikTok, and LinkedIn, ensuring efficient investment allocation and measurable results throughout the customer journey. By combining strategic thinking, advanced platform expertise, audience insights, and analytics, the role transforms campaign data into actionable recommendations that drive awareness, lead generation, conversions, and long-term business growth while collaborating closely with cross-functional teams and clients.
Skills and Experience:
- Advanced hands-on experience managing, optimizing, and scaling paid media campaigns across Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Ads, with a strong understanding of platform best practices and campaign structures.
- Proven expertise in performance marketing strategy, including audience planning, full-funnel campaign design, lead generation, conversion optimization, and budget allocation aligned with business objectives.
- Strong analytical skills with experience interpreting key performance metrics such as CPA, CPL, CAC, ROAS, CTR, CVR, and CPM, transforming data into actionable insights and strategic recommendations.
- Solid knowledge of measurement and tracking frameworks, including GA4, Google Tag Manager, conversion tracking, events implementation, and attribution analysis to ensure data accuracy and campaign effectiveness.
- Experience conducting A/B testing, experimentation, and continuous optimization, identifying growth opportunities through audience behavior, historical performance, and market trends.
- Ability to collaborate effectively with cross-functional teams and clients, combining strategic thinking, storytelling with data, advanced Excel/Google Sheets skills, and presentation development to communicate insights and drive business results.
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Skills Required
- Advanced hands-on experience managing, optimizing, and scaling paid media campaigns across Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Ads
- Expertise in performance marketing strategy, audience planning, full-funnel campaign design, lead generation, conversion optimization, and budget allocation
- Strong analytical skills and experience interpreting CPA, CPL, CAC, ROAS, CTR, CVR, and CPM metrics
- Knowledge of GA4, Google Tag Manager, conversion tracking, event implementation, and attribution analysis
- Experience conducting A/B testing, experimentation, and continuous campaign optimization
- Ability to collaborate with cross-functional teams and clients using strategic thinking and data storytelling
- Advanced Excel and Google Sheets skills
- Experience developing presentations to communicate insights and drive business results
WPP Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.
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Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
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Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
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Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.
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What We Do
WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
