Mass Market Channel Marketing Coordinator

Como Mass Market Channel Coordinator, serás responsable de apoyar la planificación, ejecución y seguimiento de estrategias comerciales en el canal Mass Market (Tradicional, Supermercados de cadena e independientes, y Catálogos). Trabajarás en conjunto con el equipo de ventas y el modelo de servicio tercerizado para asegurar la excelencia operativa y estratégica en los puntos de venta.

Responsabilidades Clave

· Diseñar y ejecutar planes comerciales, promociones, activaciones y materiales POP enfocados en el Sell Out.

· Maximizar el ROI de las actividades del canal y asegurar una cobertura eficiente en punto de venta.

· Apoyar el desarrollo de estrategias de visibilidad, activaciones BTL y comunicación operativa.

· Analizar datos de mercado (Nielsen, IQVIA, ventas internas) para generar insights y planes de acción.

· Coordinar con terceros para garantizar la correcta ejecución de la estrategia comercial.

· Asegurar el cumplimiento de políticas internas, normativas legales y estándares de calidad y seguridad.

· Manejo, control y seguimiento del presupuesto para la inversión en clientes y en el canal.

Requisitos

· 3+ años de experiencia en roles comerciales en empresas de consumo masivo o salud del consumidor.

· Experiencia en Trade Marketing, ventas y shopper marketing en canales de supermercados y tradicional.

· Habilidades analíticas, liderazgo comercial, manejo de equipos y relacionamiento.

· Dominio avanzado de herramientas como Office, Power BI, Nielsen.

· Capacidad para gestionar presupuestos, presentar en auditorios y adaptarse rápidamente.

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