MarTech & Personalization Lead

MarTech & Personalization Lead

The MarTech & Personalization Lead will play a critical role in driving the strategy and delivery

of Smith’s marketing technology solutions. This role sits at the intersection of technology, data,

marketing automation, and client strategy. The ideal candidate is both a strong operator and

strategic thinker who can shape forward-thinking personalization roadmaps while overseeing

the implementation of key MarTech platforms.

This role will ensure the successful design, delivery, and optimization of MarTech solutions

while also contributing to Smith’s broader go-to-market strategy. A strong partnership with

strategy, sales, and cross-functional leaders will be essential to define offerings, mature

capabilities, and enable effective, data-driven customer engagement across the full customer

lifecycle.

What You’ll Do

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Oversee the implementation of key platforms including marketing automation,

customer data platforms (CDP), loyalty and personalization technologies.

•
Consult and guide clients on strategy, architecture, and implementation approaches

for marketing technologies.

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Contribute to the sales & solutioning process supporting the sales and account

teams by defining solution strategy, approach, estimates and pricing.

•
Provide subject-matter expertise in evaluating MarTech tools, platforms, and

solution options aligned to client goals.

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Execute successful implementation, rollout, and ongoing support of MarTech

solutions for clients.

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Lead and advise on customer lifecycle marketing strategy, including segmentation,

personalization journeys, and orchestrated campaigns.

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Identify data requirements and KPIs essential to delivering measurable client project

success.

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Partner with leadership to shape capability development, offering strategy, and

opportunities for revenue growth.

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Contribute to case studies and client references showcasing effective MarTech and

personalization implementations.

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Monitor industry trends to ensure Smith remains ahead of emerging tools,

technologies, and best practices.

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Define and evolve customer lifecycle marketing frameworks that drive retention,

expansion, and long-term customer value across key client accounts.
What We Look For

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Demonstrated experience leading MarTech implementations across automation,

CDP, loyalty and personalization platforms.

•
Strong understanding of data strategy, customer segmentation, and measurement

frameworks.

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Proven ability to translate complex concepts into actionable strategies for both

technical and non-technical audiences.

•
Experience building and scaling a MarTech or personalization capability within an

agency or consulting environment.

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Excellent client communication skills, with the ability to influence at senior levels.

What Grabs Our Attention

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Hands-on expertise with leading platforms such as SAP Emarsys, Kalyvio, Hubspot,

Salesforce Marketing Cloud, Adobe Experience Platform, Braze, Iterable, or similar.

•
A track record of delivering measurable improvements in customer engagement,

retention, or revenue through personalization.

•
Experience creating compelling, industry-leading case studies or thought leadership

in the MarTech space.

•
Ability to identify and cultivate strategic partnerships that enhance Smith’s MarTech

capabilities.

•
A passion for innovation and continuous improvement in marketing technology.

Smith | Commerce Reimagined. Performance Realized.

Smith goes beyond the traditional digital agency. We focus on converting our clients’ potential

into performance. With over 20 years of commerce experience at our core, we bring deep

expertise, coupled with an unparalleled passion for results, to every engagement. By working

hand-in-hand with our clients and key partnerships with technology platforms including SAP

Commerce (formerly Hybris) and Salesforce, we consistently produce commerce experiences

that help brands and businesses do more than simply improve. We help them thrive. By

combining our strategic, creative, analytical, and technical capabilities, we consistently enhance

customer experiences, accelerate sales, and optimize operations, enabling over 500,000

transactions every day and driving over $38 billion in annual revenue for our clients. Our unique

ownership structure is based on a philanthropic foundation which allows us to focus on client

outcomes before quarterly earnings reports and empowers us to make decisions focused on

helping our clients with our profits enabling socially beneficial programs. Smith has offices in

Dayton, OH; Ottawa-Gatineau, Canada; and Santiago, Chile along with our remote workforce
distributed throughout the United States and Canada. We are the perform