Director, Lifecycle Strategy & Marketing Technology (B2B)

The Director, Lifecycle Strategy & Marketing Technology leads the development, governance, and optimization of end-to-end customer journeys across complex B2B enterprise environments. This role translates business goals into measurable, scalable lifecycle strategies and ensures those strategies are executed seamlessly across MarTech platforms (i.e. CDP, CRM, SAP Emarsys). An essential part of this role is the ability to build and maintain strong partnerships between client stakeholders, UX designers, developers, and marketing channel SMEs.

What You’ll Do

Customer Journey & Lifecycle Strategy

• Lead client and stakeholder workshops to define B2B customer journey stages, map user journeys, and identify high-impact opportunities for personalization and automation.
• Create experience-led, system-ready journey architecture that translates into platform logic (events, triggers, states, scoring, segments).
• Establish segmentation frameworks, lead scoring models, and re-engagement programs aligned to B2B buying cycles and multi-stakeholder decision processes.
• Ensure journey strategies align with UX research, content strategy, data readiness, and platform constraints.

Measurement and Attribution Strategy

• Define KPIs, success metrics, and measurement frameworks for lifecycle stages (engagement, conversion, retention, and expansion).
• Identify required and available data sources for CRM, CDP, website, and marketing platforms.
• Partner with analytics to implement attribution models, reporting dashboards, and closed-loop reporting.
  

Leadership, Collaboration & Client Partnership

• Serve as a strategic advisor to enterprise clients, influencing decision-makers and guiding digital transformation initiatives.
• Mentor and guide internal teams across strategy, UX, data, and development to align work to lifecycle and MarTech objectives.
• Support sales and account teams by defining solution approaches, estimating work, shaping proposals, and presenting strategy.
• Communicate complex concepts clearly to technical and non-technical stakeholders.

What We Look For

Qualifications

• 8-12 years in lifecycle marketing, customer journey strategy, marketing technology, CRM/CDP strategy or related roles.
• Deep expertise in B2B marketing and lifecycle programs involving long, multi-stakeholder buying cycles.
• Strong understanding of enterprise MarTech ecosystems (CRM, CDP, MAP, analytics platforms, integrations, data models).
• Experience governing and optimizing customer journeys across platforms such as SAP Emarsys, Salesforce, Salesforce Marketing Cloud, Klaviyo, HubSpot, or similar.
• Experience designing multi-touch attribution models in B2B environments with technical depth to guide, test, and validate MarTech execution.
• Demonstrated ability to translate strategy into system-ready requirements and validate technical execution.
• Experience and aptitude for embracing AI to increase efficiency and quality.
• Strong client-facing leadership experience in agency, consulting, or enterprise environments.
• Excellent communication skills with the ability to influence senior stakeholders and lead complex planning initiatives.

Smith | Commerce Reimagined. Performance Realized.

Smith goes beyond the traditional digital agency. We focus on converting our clients’ potential into performance. With over 20 years of commerce experience at our core, we bring deep expertise, coupled with an unparalleled passion for results, to every engagement. By working hand-in-hand with our clients and key partnerships with technology platforms including SAP Commerce (formerly Hybris) and Salesforce, we consistently produce commerce experiences that help brands and businesses do more than simply improve. We help them thrive. By combining our strategic, creative, analytical, and technical capabilities, we consistently enhance customer experiences, accelerate sales, and optimize operations, enabling over 500,000 transactions every day and driving over $38 billion in annual revenue for our clients. Our unique ownership structure is based on a philanthropic foundation which allows us to focus on client outcomes before quarterly earnings reports and empowers us to make decisions focused on helping our clients with our profits enabling socially beneficial programs. Smith has offices in Dayton, OH; Ottawa-Gatineau, Canada; and Santiago, Chile along with our remote workforce distributed throughout the United States and Canada. We are the performancecommerce company. Learn more at www.smithcommerce.com.