The Role
Own and architect the marketing technology stack across web, iOS, Android and backend. Define integration specs, implement and QA GTM/GA4, MMPs (AppsFlyer/Adjust), mobile SDK tracking, Meta CAPI, and CRM syncs. Validate attribution, maintain event taxonomy, run integration QA, and coordinate requirements between Growth, Product, and Engineering.
Summary Generated by Built In
About Roamless
About the role
What you will do
What you will bring
What we offer
Compensation
The origin story of Roamless is one that will be familiar to many: we saw something broken and we decided to fix it for good.
We all travel. We all need to stay connected. And we all hate roaming charges. Existing alternatives were clunky, expensive, and unreliable, so we built something better. We made it easy, reliable and affordable for travellers to get connected and stay connected as they roam the world.
Our truly global mobile connectivity service is up to 90% cheaper than traditional roaming. With one eSIM, you get instant, reliable data anywhere in the world. No SIM swaps, no hunting for Wi-Fi, no choosing countries or data packs. Your balance never expires, so you can use it across trips with zero hidden fees or expiration dates.
In just 3 years, we've grown 4-5x Year on Year and have been trusted by +1M users who overall rate us 4.6 on Trustpilot.
🚀 We also recently closed a $12M Series A led by Rasmal Ventures, with participation from Shorooq, Revo Capital, Finberg, and JIMCO, to fuel our mission of becoming the world's first truly global mobile operator.
Hiring globally and fully remote, we're a team of 60, and we're planning to grow to 100+ in the next ~12 months.
Roamless has 1.5 million users and is growing 4–5x year on year. Every paid acquisition campaign, every cohort analysis, every A/B test depends on accurate marketing data and right now, no single person owns the stack. Attribution flows through AppsFlyer, Meta CAPI, GTM, OneSignal, and a growing list of tools. Events fire. Sometimes correctly.
This is the problem you'll fix. As our first dedicated Martech Manager, you'll be the bridge between the growth team and engineering. The person who knows exactly how data moves through our stack, who makes the calls on which tools we use and how they're configured, and who holds the bar on implementation quality.
You'll inherit a backlog of events and tags to be set up across web, iOS, Android, and backend. You'll design the architecture, spec the requirements, QA the output, and build the foundation that powers everything from our paid channels to our CRM lifecycle engine.
You'll work closely with our Growth, Engineering, and Product teams.
- Own the marketing technology stack: evaluate, choose, and implement tools across the full stack (MMPs, tag managers, CRM integrations, conversion APIs, analytics)
- Define integration requirements for every platform: web, iOS, Android, and backend with clear specs that developers can actually build from
- Set up and maintain GTM (web and server-side) events and GA4 tags across all touchpoints; manage UTM taxonomy across all paid channels
- Oversee mobile SDK implementation: in-app event tracking, deep links, and deferred attribution flows
- Own MMP configuration and validation: ensure MMP attribution is accurate, postbacks are firing, SKAN 4 schemas are correct, and data is trustworthy
- Build and maintain paid channel integrations: Meta Conversion API, promo code tracking, deep link management
- Ensure CRM data flows work end-to-end: events syncing from MMP into our customer engagement tools and other lifecycle tools
- Run integration QA: TestFlight-based mobile testing, dashboard validation, root-cause analysis when data looks wrong
- Coordinate across growth, product, and engineering: translate marketing needs into technical requirements and vice versa
Must-haves:
- 3–5 years in marketing technology, marketing operations, or growth engineering, ideally at a B2C product company
- Hands-on experience with a mobile measurement partner: AppsFlyer, Adjust, or equivalent including event configuration, deep link setup, and attribution validation
- Google Tag Manager implementation experience (web and/or server-side)
- Mobile SDK tracking experience across iOS and Android
- CRM integration experience: syncing event data into lifecycle tools (Braze, Klaviyo, OneSignal, or similar)
- Intermediate SQL experience: you can query event data, validate tracking, and catch discrepancies
- Basic coding ability (Python, JavaScrip)
- Strategic ownership mindset: you evaluate tools, make recommendations, and set requirements independently; you don't wait to be told what to do
- Startup mindset: you are comfortable with ambiguity, creating your own playbook, and you take end-to-end ownership
Nice-to-haves:
- Meta Conversion API (CAPI) integration experience
- SKAN 4/iOS 14+ attribution modelling knowledge
- QA or testing background (manual or automated)
- Experience using AI tools for workflow automation and requirements writing
To get more context on who we are and how we work, read "Who is a Roamie? Our Core Traits Manifesto". It explains the core traits we look for in everyone we hire.
- 💻 Hardware you need to be most productive
- 🌎 Fully remote. The trust and flexibility that come with a fully-remote setup. Fully remote. We're looking for someone based in Europe, or working in a Europe-friendly time zone (CET ±2 hours).
- 💻 Home office budget. $500 on equipment for home office setup (eg. a keyboard, a screen, etc). This is a one-off budget that doesn’t renew every year, but doesn’t expire.
- 🎓 Learning and development budget. Up to $1000 annually to be spent on books, online courses, conferences, etc.
- 🌐 $200 non-expiry yearly Flex credit for data, hotspot, and calls.
- 📱Annual phone number subscription for $1/year. You get an annual phone number subscription for $1/year. A real phone number (UK, Canada, or Australia) inside the Roamless app.
- 📝 Full-time local contract via EOR
- 🤗 Supportive, diverse, inclusive team
Note on compensation: Our salary range varies based on your location and experience level. We're a fully remote team, so we factor in local market context, not a one-size-fits-all number.
Compensation
The base pay range for this role is €65,000 – €80,000 per year.
Skills Required
- 3-5 years in marketing technology, marketing operations, or growth engineering (ideally at a B2C product company)
- Hands-on experience with a mobile measurement partner (AppsFlyer, Adjust, or equivalent) including event configuration, deep link setup, and attribution validation
- Google Tag Manager implementation experience (web and/or server-side)
- Mobile SDK tracking experience across iOS and Android
- CRM integration experience: syncing event data into lifecycle tools (Braze, Klaviyo, OneSignal, or similar)
- Intermediate SQL experience for querying event data and validating tracking
- Basic coding ability (Python, JavaScript)
- Strategic ownership mindset; ability to evaluate tools and set requirements independently
- Comfortable with startup ambiguity and taking end-to-end ownership
- Meta Conversion API (CAPI) integration experience
- SKAN 4 / iOS 14+ attribution modelling knowledge
- QA or testing background (manual or automated)
- Experience using AI tools for workflow automation and requirements writing
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The Company
What We Do
Welcome to Roamless, where we redefine your mobile connectivity during your global travels! Say goodbye to roaming charges, plastic SIM cards and expiring eSIM plans and embrace the future with Roamless technology, ensuring you stay securely connected, at affordable prices, wherever your journey takes you. Why Choose Roamless for Your Travel Internet Needs? + Stay Connected Globally: Enjoy affordable mobile data in 200+ destinations + Say Hello Without Roaming Charges: Make calls to 200+ destinations from inside your app + Single Global eSIM ™, Zero Hassle: Forget swapping eSIM cards for every destination you visit + Affordable and Transparent: Experience affordable data prices with no hidden fees + No Expirations: Your balance in your wallet and your data never expire, providing flexibility in your travels
