The Role
Owns the architecture, implementation, integration, optimization, and governance of marketing technology platforms, especially Salesforce Marketing Cloud, CMS, CRM, tagging, and analytics systems. Leads technical projects, ensures data quality, GDPR compliance, platform scalability, and production readiness. Develops responsive CMS solutions and supports email development. Uses SQL, Tableau, AMPscript, Excel, and web technologies to analyze platform performance and improve automated, cross-channel marketing capabilities.
Summary Generated by Built In
Tech that takes you places
We’re CarTrawler, the global travel tech company behind seamless connections between people, places and possibilities. From powering car rental to creating smarter ways to move, we make travel smoother for millions worldwide. Our culture is built on curiosity, collaboration and craic where every idea counts and every journey matters. Ready to make an impact?
Let’s go places together.
What you will do as a MarTech Developer:
- Act as the product owner and solution architect across marketing platforms, including Salesforce Marketing Cloud, CMS, and tagging solutions, ensuring platform scalability, integration, and optimization.
- Monitor and maintain data quality and governance within all marketing databases, ensuring data integrity and compliance with relevant regulations.
- Lead the delivery of key strategic technical projects and platform integrations, overseeing the end-to-end implementation, and communicating progress effectively to key stakeholders.
- Develop and implement platform-level solutions for marketing technology systems, ensuring that they align with long-term business goals and are scalable, automated, and efficient.
- Act as the final authority on the sign-off and acceptance of marketing platform solutions into production, ensuring all technical requirements are met and the solutions are stable.
- Platform Architecture and Integration:
- Collaborate with Product & Technology teams to design and implement platform integrations across marketing systems, ensuring seamless data flow and functionality between tools such as CRM, CMS, and other third-party systems.
- Work with internal and external teams to create backend data integration solutions, including the necessary technical tickets and project management support for successful deployment.
- Support the delivery of high-level platform innovation by leveraging advanced tools and methodologies to extract, manage, and analyze data from marketing systems.
- Data and Analytics:
- Focus on high-level platform data analysis, using tools such as SQL, Tableau, AMP Script, and Excel to derive insights that drive continuous improvement in marketing technology performance.
- Report on overall platform health metrics, including system performance, data flow efficiency, and integration success, to improve the marketing technology infrastructure.
- Ensure ongoing compliance with GDPR and other relevant regulations, maintaining a strong focus on data protection and platform governance.
What you’ll bring to the team
- At least 5 years of experience in a MarTech, marketing platform management, or similar role with a strong emphasis on technology integration and data governance.
- Extensive experience with Salesforce Marketing Cloud, CMS platforms, and data management systems.
- Proven experience delivering scalable front-end solutions within CMS platforms (ideally Webflow), including responsive builds, reusable components, SEO best practice, and integration with CRM, tagging, and analytics systems.
- Proficient in HTML, CSS, SQL, and AMP Script, with foundational knowledge in Java, PHP, JavaScript, or similar technologies.
- Demonstrated experience in project management, stakeholder management, and cross-functional collaboration.
- Strong analytical and problem-solving skills with the ability to use data to drive marketing strategy and performance improvements.
- Excellent communication skills, capable of articulating technical solutions to both technical and non-technical stakeholders.
Go on, give it a go!
We know that looking for a new job can feel a bit daunting but don’t let a touch of imposter syndrome hold you back. Even if you don’t tick every box, we’d still love to hear from you! Apply today to stay connected.
At CarTrawler, we’re proud to be an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for everyone. No matter your background, identity, or life experience, if you’re passionate about what you do, you’ll be welcomed here.
Hybrid Working & Eligibility: Our hybrid working policy requires employees to work onsite at our CarTrawler Dublin office a minimum of 2 days per week.
Applicants must have an existing right to work in Ireland without the requirement for employment permit sponsorship to be considered for this role.
Skills Required
- At least 5 years of experience in MarTech, marketing platform management, or a similar technology integration and data governance role
- Extensive experience with Salesforce Marketing Cloud, CMS platforms, and data management systems
- Experience delivering scalable front-end solutions within CMS platforms, ideally Webflow
- Experience with responsive builds, reusable components, SEO best practices, and CRM, tagging, and analytics integrations
- Proficiency in HTML, CSS, SQL, and AMPscript
- Foundational knowledge of Java, PHP, JavaScript, or similar technologies
- Experience in project management, stakeholder management, and cross-functional collaboration
- Strong analytical and problem-solving skills
- Excellent communication skills with technical and non-technical stakeholders
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The Company
What We Do
The leading global B2B provider of car rental and mobility solutions to the travel industry. Our purpose is driving successful partnerships. CarTrawler’s end-to-end technology platform expands our airline and travel partners’ offering to their customers, creating substantial ancillary revenue opportunities. We provide unrivalled breadth and depth of content worldwide, including car rental, private airport transfer and ride-hailing services. CarTrawler creates innovative, data-led solutions for some of the largest travel brands in the world, including United Airlines, American Express, easyJet, Alaska Airlines, SWISS, Hotels.com and Emirates. As a B2B company we focus solely on helping our airline and travel partners build their brands, not our own.
