Marketplace Lead

About One Impression

One Impression is one of the world’s largest influencer marketing platforms, working with 300+ global brands like Unilever, Nestle, and Amazon to connect with a diverse creator network. Our platform empowers brands and creators to collaborate seamlessly and scale their reach. To capture a significant share of global media ad spend, One Impression is quickly becoming the industry’s go-to influencer marketing platform.

We are looking for an experienced Marketplace Lead to drive the growth and success of our marketplace. In this role, you will lead efforts to optimize the supply-demand ecosystem, ensure high-quality engagements between brands and creators, and grow revenue and order volume. You’ll work closely with cross-functional teams and oversee a team to manage end-to-end marketplace dynamics. This position is critical in scaling our marketplace presence in India, with a long-term goal to expand globally.

Key Responsibilities:

• Marketplace Growth and Optimization

- Develop strategies to enhance creator discovery, ensuring that brands can access a wide selection of creators for every campaign need.

- Build and refine pricing structures that drive brand and creator value.

- Implement initiatives that increase order volume and encourage higher brand spend on the marketplace.

- Design a communication framework similar to platforms like Airbnb to enable direct interaction between brands and creators for efficient and accurate campaign execution.

• Supply and Demand Management

- Lead creator onboarding and community engagement strategies to attract a diverse range of creators across various categories.

- Develop a sustainable pricing strategy that offers brands value while maximizing returns for creators.

- Oversee delivery automation processes, enabling seamless brand-creator transactions and ensuring timely and accurate project completion.

- Utilize data-driven insights to monitor and manage the supply-demand balance, ensuring creators and brands can easily connect based on campaign needs.

• Performance Metrics and KPIs

- Track key metrics, such as monthly order volume, revenue growth, and profit margins, with a focus on continuous improvement.

- Monitor creator retention rates, onboarding metrics, and the adoption rate of marketplace features among brands and creators.

- Implement and refine delivery KPIs that ensure timely and high-quality project completion, thus enhancing brand satisfaction and repeat business.

- Use data analysis to pinpoint areas of improvement in marketplace operations and to predict trends that can help shape future strategies.

• Cross-Functional Collaboration

- Collaborate with tech and product teams to build features that optimize marketplace functionality and improve the user experience.

- Work closely with the marketing and growth teams to align marketplace initiatives with broader company goals, ensuring cohesive brand positioning and outreach.

- Coordinate with finance and operations to ensure that all financial, legal, and operational standards are met for smooth marketplace transactions.

- Regularly update stakeholders on marketplace performance and collaborate to adapt strategies as needed.

• Market Expansion and Strategy Development

- Focus on scaling the marketplace in India over the next 12 months.

- Continuously analyze market conditions and competitor offerings, adjusting our marketplace strategy to maintain a competitive edge.

- Develop a roadmap for marketplace globalization, outlining key milestones, and strategic initiatives to achieve expansion goals.

Requirements:

• Experience: 4-5 years in marketplace management, e-commerce, or related roles 
• Education: Bachelor’s degree in Engineering from a top-tier institution; MBA or advanced degree preferred.
• Analytical Skills: Proficiency in SQL, BI tools, and data analytics, with the ability to leverage data to drive decision-making and optimize marketplace functions.
• Marketplace Expertise: Strong understanding of marketplace supply-demand mechanics, pricing strategies, and experience in managing complex customer relationships.
• Data-Driven Approach: Ability to utilize data and analytics to gain insights into marketplace trends, consumer behavior, and areas for optimization.
• Communication and Stakeholder Management: Strong verbal and written communication skills to coordinate with internal teams and engage with external stakeholders effectively.
• Leadership: Experience managing teams of 5-7, with the ability to guide and inspire team members to achieve collective goals. Experience working cross-functionally with tech, marketing, and product teams to drive marketplace growth.

Why Join Us?

As the Marketplace Lead, you’ll play a central role in defining and scaling a high-growth product in the influencer marketing industry. Join us to shape a marketplace that enables brands and creators to connect seamlessly, drive significant impact, and redefine the influencer marketing ecosystem.