Category Lead

Key Responsibilities:

• Marketplace Growth and Optimization
• Take end-to-end ownership of select exclusive creator categories, building their visibility, revenue, and strategic importance on the platform.
• Build and lead a strong regional and central team to manage, scale, and optimize the creator supply network across geographies.
• Develop strategies that enhance creator discovery, design competitive and sustainable pricing structures, and implement initiatives to grow order volumes and brand spending on the marketplace.
• Introduce and manage strategic partnerships that strengthen the exclusive supply and unlock additional value opportunities for creators and brands.


• Supply and Demand Management
• Lead creator onboarding and engagement initiatives, fostering a diverse and high-quality pool of creators while institutionalizing processes to maintain consistency and efficiency.
• Build trust-based relationships with creators to achieve best-in-industry pricing, service quality, and retention, while creating scalable monetization opportunities for them.
• Collaborate with demand teams to develop and launch creator packages and collections at scale, aligned with brand needs and reducing time-to-order.
• Oversee delivery automation and centralized workflows that ensure seamless brand-creator transactions and timely campaign execution.


• Performance Metrics and KPIs
• Take complete P&L ownership of assigned creator categories, tracking key metrics such as revenue, order volume, creator retention, and feature adoption to drive continuous improvement.
• Design, implement, and monitor KPIs to ensure high-quality and timely campaign delivery, enhancing brand satisfaction and encouraging repeat business.
• Lead analytical projects to solve structural problems, optimize operations, and identify opportunities for growth using data-driven insights.


• Cross-Functional Collaboration
• Partner with internal teams — including marketing, product, tech, operations, and finance — to execute multiple category-level and central projects aligned with company objectives.
• Align marketplace supply initiatives with broader brand campaigns, ensuring cohesive positioning, competitive pricing, and effective promotional activities.
• Act as the point of contact for stakeholders, regularly updating them on performance, challenges, and opportunities while adapting strategies as needed.


• Market Expansion and Strategy Development
• Define and execute a clear roadmap to scale the marketplace across India within the next 12 months and build the foundation for global expansion.
• Analyze industry trends, market dynamics, and competitor offerings to maintain a competitive edge and adjust strategy proactively.
• Solve structural challenges at the central level to accelerate category growth, and innovate new revenue streams and creator monetization models for sustained scale.

Requirements:

• 4+ years of experience in Marketplace
• Strong understanding of social media platforms, content monetization trends, and influencer landscape.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Excellent negotiation and communication skills.
• Creative thinking and problem-solving abilities.
• Strong problem solving ability – Candidate needs to exhibit structured thinking, strong analytical skills and process/ data orientation.
• Stakeholder management skills – This is a cross-functional role and candidate should be able to drive results while working with diverse teams
• Strong verbal & written communication skills
• Proficiency in SQL, Advanced excel, BI tools
• P&L management experience of a category would be preferred