Marketo Migration Lead

We are seeking a Marketo Migration Lead to own and drive enterprise-level Marketo platform migrations and transformations. This role requires deep expertise in marketing automation architecture, data integrity, and scalable campaign frameworks, with a strong focus on planning and executing complex migrations from legacy systems into Marketo Engage.

You will act as the technical and strategic lead for Marketo migration initiatives — partnering closely with marketing operations, CRM teams, data engineering, and cross-functional stakeholders to deliver robust, scalable solutions that support client business goals and long-term platform success.

Migration Strategy & Execution

• Lead the planning, design, and execution of Marketo migration initiatives from one or more legacy marketing automation platforms into Marketo Engage
• Define and manage migration approach, priorities, dependencies, and timelines
• Ensure data integrity, quality, and governance throughout migration processes

Platform Architecture & Configuration

• Architect scalable Marketo solutions that support segmentation, lead lifecycle, scoring, and personalized engagement
• Configure Marketo workspaces, custom objects, program templates, and modular campaign frameworks
• Establish and enforce platform governance standards including naming conventions, folder structures, and best practices

Integration & Data Flow Management

• Lead integration planning and testing between Marketo, CRM systems (e.g., Salesforce) and other critical data sources
• Ensure accurate lead/contact synchronization and end-to-end campaign attribution across systems
• Oversee API-based data migrations and complex data mapping scenarios

Campaign Framework & Journey Enablement

• Translate business requirements into reusable and scalable marketing automation frameworks
• Rebuild key campaign programs, nurture paths, and engagement streams in Marketo
• Provide guidance on advanced personalization strategies and dynamic content usage

Quality & Validation

• Build and execute comprehensive QA plans that validate migration outputs, integrations, and reporting parity
• Identify and remediate gaps between source and target platform behaviors
• Provide training and enablement to stakeholder groups on new Marketo capabilities and best practices

Stakeholder Engagement & Communication

• Serve as the primary technical liaison between business stakeholders, marketing operations, engineering teams, and external partners
• Communicate progress, risks, and decisions clearly and proactively
• Mentor and support internal team members through migration execution and platform adoption

• Bachelor’s degree in Marketing, Computer Science, Business, or related field
• 12+ years of experience in digital product delivery, marketing automation, or software implementation
• 5+ years of experience leading Marketo migrations or enterprise-scale marketing automation initiatives
• Deep expertise in Marketo platform architecture, administration, and best practices
• Strong understanding of data governance, lead lifecycle management, segmentation, scoring, and analytics
• Proven experience with CRM integrations, especially Marketo–Salesforce or similar systems
• Excellent problem-solving and project management skills
• Strong communication skills with the ability to influence cross-functional teams
• Please note this is an ONSITE position.

• Marketo Certification (e.g., Marketo Certified Expert or Solutions Architect)
• Experience designing scalable data and campaign architectures
• Familiarity with advanced personalization strategies, dynamic content, and engagement scoring
• Experience with Adobe Experience Cloud ecosystem integrations
• Agile delivery experience and familiarity with task management tools such as Jira or Azure DevOps

• Smooth, low-risk migrations with minimal disruption to business operations
• High-quality, scalable Marketo platform configurations that support segmentation, scoring, automation, and personalization
• Strong platform adoption and confidence among marketing, operations, and technology stakeholders
• Clean data flows, accurate integrations, and reliable campaign performance
• Well-documented migration outcomes, best practices, and enablement material