The Role
Leads marketing automation strategy and execution in Marketo, including demand generation campaigns, email, webinars, landing pages, forms, data management, segmentation, testing, reporting, and compliance. Maintains data hygiene, analyzes campaign performance and attribution, supports buyer-journey acceleration, and integrates Marketo with tools such as Salesforce and Adobe platforms.
Summary Generated by Built In
Company Overview:
Qualifications:
Why Join Us:
NetCom Learning is a premier provider of IT and business skills training, serving individuals and organizations worldwide. We offer a comprehensive range of training solutions tailored to meet the evolving needs of professionals and businesses in today's rapidly changing technology landscape.
About the role:The Marketing Automation Lead will be a Marketo Subject Matter Expert (SME) and will be responsible for the strategy, design, testing, execution, maintenance and reporting of marketing campaigns within the Marketo platform and its automation tools.
Key Responsibilities:- Use Marketo to build, deploy and monitor critical demand generation programs, such as engagement programs, trigger and batch campaigns, email, webinar and live event programs. Responsibilities will include the strategy, execution and maintenance of:
- Flow builds / campaigns
- Email campaigns
- Landing page
- Forms
- List/data management.
- Strategize and execute best-in-class Marketo programs in support of the buyer journey, including demand generation, pipeline acceleration, etc.
- Data maintenance and hygiene within the automation tool and ensure accurate segmentation and targeting
- Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch
- Marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness
- Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and email laws such as CASL/CAN-SPAM
Qualifications:
- Minimum 2 years’ within the Marketo platform with proven technical proficiency
- Knowledge of multiple aspects of email marketing including dynamic program implementation, template coding, analysis, legislation, authentication and sender reputation systems, deliverability, and general industry trends and metrics
- Functional knowledge of digital marketing ecosystem, content marketing, paid and owned media, as it relates to marketing automation
- Functional knowledge of tools integrating with Marketo such as: Adobe Audience Manager, Adobe Target, Salesforce, etc.
- Self-starter and leader who is highly accountable and communicative
- Excellence in written and oral communications; strong presentation skills; highly organized with strong attention to detail
- Be able to work under a fast paced, deadline focused environment and manage multiple projects across more than one client and/or group
Why Join Us:
- Opportunity to work with a high-performing team in a dynamic and growing company.
- Attractive compensation package with performance-based incentives.
- A collaborative and innovative work environment that encourages professional growth.
Skills Required
- At least 2 years of experience using the Marketo platform
- Proven technical proficiency in Marketo
- Knowledge of email marketing, including dynamic programs, template coding, analysis, legislation, authentication, sender reputation, deliverability, and industry metrics
- Functional knowledge of digital marketing, content marketing, paid media, and owned media as they relate to marketing automation
- Functional knowledge of Adobe Audience Manager, Adobe Target, Salesforce, or similar tools integrating with Marketo
- Strong written and oral communication skills
- Strong presentation skills and attention to detail
- Ability to manage multiple projects in a fast-paced, deadline-focused environment
- Self-starter with leadership, accountability, and organizational skills
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The Company
