Cybereason
Cybereason provides enterprise endpoint protection built to defend against tomorrow’s threats today.
Boston, MA
Remote

Product Marketing Manager, Federal Business at Cybereason

| Boston, MA + 1 more | Remote
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About Us

Cybereason is the champion for today’s cyber defenders providing future-ready attack protection that unifies security from the endpoint, to the enterprise, to everywhere the battle moves. The Cybereason Defense Platform combines the industry’s top-rated cyber threat detection and response (EDR and XDR), next-gen anti-virus (NGAV), and proactive threat hunting to help defenders end cyber attacks from endpoints to everywhere.

Cybereason is a privately held, international company headquartered in Boston with customers in more than 40 countries. We are a company that wins as one. We are daring, always evolving, and never give up. Most importantly we accept our employees for who they are and embrace people that may not fit the typical mold #UBU.

What You’ll Do

Cybereason is looking for a Product Marketing Manager to define and execute the strategic GTM direction for our Federal and Government audiences. In this role, you will work cross-functionally to define strategies, create compelling content, and position Cybereason as the preferred security solution in the public sector.

Focus areas include:

  • Market intelligence: Develop a deep understanding of the Federal audience and customers through research and regular engagement with users and prospects. Build compelling buyer personas to shape marketing and sales messaging.
  • Product launches & campaigns: Manage the internal and market launch of new offerings targeting the public sector. Lead cross-functional execution, systematically communicate the market value of new capabilities, and collaborate with the demand generation team to create campaign assets that deliver results.
  • Communication skills: Translate technical concepts and challenges into easy-to-understand, memorable solutions through scalable content pieces.
  • Messaging: Develop value-based stories that catch a busy buyer’s attention. Develop solution positioning and messaging that uniquely differentiates our solutions versus the competition.
  • Industry leadership: Represent the company at industry events, conferences, trade shows, webinars, speaking engagements and on social media.
  • Sales and marketing content development: Bring your writing and analytical prowess to deliver compelling long-form and snackable content. Quality in each piece matters – across collateral, case studies, whitepapers, presentations, infographics, videos, and blog posts.

Who You Are

You possess an infectious can-do attitude that inspires. You thirst for customer interaction and take pride in your storytelling skills. You obsess over precisely defining customer pains and building value-based messaging. You are adept at right and left brained activities, armed with both analytical skills and the ability to persuasively share evidence-based perspectives. Ideal candidates bring the following experience:

  • 2+ years of security industry experience, working as part of a vendor or agency within the Federal Government sector.
  • 3+ years of product marketing, product management, tech sales or consulting experience.
  • 2+ years experience marketing SaaS products.
  • Demonstrated communication and writing skills.
  • Demonstrated sales support and training experience.
  • Great analytical and presentation skills.
  • Demonstrable experience in marketing collateral and content creation.

Preferred Technical and Professional Experience

  • Experience with Endpoint Security solutions (EPP or EDR) or cyber threat detection technology.
  • Prior military service
  • Can share portfolio wins that highlight marketing collateral or content creation that’s accelerated pipeline creation.

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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM
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What are Cybereason Perks + Benefits

Cybereason Benefits Overview

Our offices are open, highly collaborative and yes- fun! To support you at work (and play) we offer some killer perks: ample time off to relax and recharge, plenty of food and drinks (including beer and soda), work from home options, generous employer-paid insurance coverage for you and your family, 401k and a Long Term Care benefit.

Culture
Partners with Nonprofits
Eat lunch together
Daily sync
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Our UbU advisory board is in place to hold our organization accountable for DEI initiatives.
Hiring Practices that Promote Diversity
Our talent acquisition team uses non-bias tools in our sourcing and hiring efforts.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Since we are currently working remotely, and we are facing unprecedented times, Cybereason has partnered with the Calm app. Each employee has a free premium subscription.
Retirement & Stock Options Benefits
401(K)
Roth and Traditional 401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Cybereason currently reimburses its employees up to $50 a month for any exercise membership.
Home Office Stipend for Remote Employees
Cybereason reimburses its employees for home office equipment up to a certain amount.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within

An Insider's view of Cybereason

How would you describe the company’s work-life balance?

Cybereason does an awesome job at making sure each employee takes time for themselves, especially during these trying times. We've had extra company-wide days off, extended long weekends, and even end the day a little early on Fridays for Happy Hour Trivia! I'm very grateful that our senior leaders truly care about our lives outside of Cybereason.

Emily

Talent Projects Coordinator

What's the biggest problem your team is solving?

My team works to solve one of the most difficult issues we face today: keeping people and businesses safe in an increasingly digitized world. Knowing that the work we do matters and brings a positive impact to people’s lives is what keeps us focused each and every day.

Matt

VP of North America Sales Engineering

How do you empower your team to be more creative?

I believe in both forgiveness over permission and that anyone who makes a mistake immediately gets air cover while success brings them a spotlight. I want people focused on outcomes and finding ways there, not worrying about coloring inside the lines.

Sam

Chief Security Officer/President of Cybereason Government

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