Description

Varsity Tutors is seeking a versatile Marketing Manager, Retention and Engagement to help manage, enhance, and develop the company’s customer retention strategies. The ideal candidate will be self-motivated, highly analytical, results-oriented, have a strong bias for action, and be intellectually curious. The Marketing Manager, Retention and Engagement is responsible for the development of comprehensive Engagement and Retention strategies that influences customer behavior and increases customer lifetime value. This is a full-time position. 

Qualifications

• Bachelor’s degree required, Master's degree preferred.
• Proven track record of working at the strategic and tactical level to develop and execute innovative Customer Relationship Marketing initiatives including personalized / segmented communications, campaigns and promotions.
• Solid understanding of CRM and experience with CRM strategy
• Superior analytical and quantitative skills; Advanced Excel and basic SQL experience is preferred.
• Experience working with and implementing product, tech and data teams for database marketing, data / tech requirements gathering and driving integration with CRM technologies.
• Experience using data and metrics to test theories, confirm assumptions, and measure success.
• Deep and abiding love for figuring out how things work, then relentlessly testing and optimizing to drive desired outcomes.
• Creative and technically inclined with a bias for scaling programs through algorithmic and automated solutions.
• Experience managing and driving multiple sophisticated projects and competing priorities simultaneously.
• Proven ability to identify, analyze, and solve ambiguous problems with an extreme attention to detail.
• Thrives in a high-energy, fast-paced environment where tactical initiatives are driven.
• Bonus points for strategic development and management of demand generation, lead management, channel development, and product/market segmentation strategies.
• This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Responsibilities

• Create, optimize, and evolve retention strategies leveraging email, SMS, and telesales.
• Improves the customer experience and drives core business objectives at each stage of the customer journey by driving high-value behaviors, reducing churn and increasing lifetime value. 
• Develop an overall CRM strategy & communications plan to leverage the most effective marketing channels (email, mobile, in-app, etc.) to drive success against critical KPIs through an in-depth and on-going analysis of consumer insights and patient journey mapping.
• Coordinates the design and execution of email communications and landing pages in cooperation and alignment with the marketing, product, and design teams, as well as team members from each individual business unit as applicable.
• Create strategies to strengthen our relationship with our customers throughout their lifecycle with the end goal of maximizing customer retention.
• Define, pilot, and rapidly iterate initiatives, with an understanding and strategic view of all internal/external variables to retain and delight our customers. 
• Drive learning and optimization of funnel through experimentation, creative iteration, and A/B testing.
• Pull data, analyze, and communicate results. Pivot or shift approaches when necessary in response to what you learn.
• When needed, collaborate with design, marketing, engineering, product, and BI teams.
• Once retention channels are proven, work with engineering to optimize, scale, and automate.
• Can own retention and marketing programs end-to-end, including integrating with third-party APIs. 

Benefits/Culture

• Competitive Salary plus Equity in the company
• Healthcare Plans (Medical, Dental, Vision, Life)
• 401k Company Plan
• Remote Position, fully work from home (or wherever you like!)
• Flexible PTO plus a floating holiday
• Paid VTO ("volunteer time off" to do community service/charity work)
• 52 hours of Free Learning Sessions per year for you or immediate families members and free access to our Online Classes and School@Home program
• Once in a lifetime opportunity to help revolutionize how the world learns!
• Fun, collaborative, and team-oriented work environment with plenty of training and a feedback-rich culture

Varsity Tutors is proud to be an equal opportunity employer!  We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. Varsity Tutors will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. (INDHP)