onsemi is seeking an expert who can build automated customer journeys that help contacts along the path to purchase. The Marketing Automation Specialist will be responsible for the planning, creating, measuring, and optimizing of workflows that engage the right customer at the right time with the right content and the right call to action. This role is part strategist, part creator, and part analyst, with the ultimate objective being an increase in leads, MQLs, SQLs, and revenue. This is a new role where you will have the chance to help define the digital customer journey within a Fortune 500 firm in the tech industry. You will leverage marketing automation platforms and other tools to build workflows for the global corporate marketing team, sales teams, and other internal customers throughout the organization. Rich experience working with a marketing automation system such as Marketo, Hubspot, Pardot, Iterable, Eloqua, etc. is required. Experience leveraging a customer data platform (CDP) to collect customer data and orchestrate interactions is also highly preferred. This position reports to the head of our digital marketing.

Performance Objectives:

• Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc.
• Build automated workflows and triggers across various marketing platforms to optimize the customer journey
• Conduct testing to optimize all aspects of the customer journey
• Help optimize lead generation, nurturing, and scoring
• Consult with various teams within the organization to build and test workflows that drive business objectives
• Consistently focus on improving leads, MQLs, SQLs, and revenue
• Be able to wear multiple hats in assisting the team with other marketing tasks as needed

Qualifications:

• Bachelor's degree in marketing, communications, or related field
• 5+ years' experience with marketing automation platforms such as Marketo, Hubspot, Pardot, Iterable, or Eloqua
• An understanding of customer data structures, digital buyer's journeys, and integrated marketing tech stacks
• Experience with data analytics, such as Google Analytics
• Ability to collaborate with other teams
• Ability to deliver complex projects on a deadline
• Excellent oral and written communication skills
• Excellent follow-up and project management skills
• Basic understanding of automation techniques with ad platforms (Google, Facebook, Taboola, Baidu) is a plus
• B2B marketing and account-based marketing (ABM) experience a plus
• Fluency in Chinese, Japanese, or German is a plus

onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a continued focus on the automotive and industrial end-markets, onsemi is accelerating change and driving disruptive innovation towards a sustainable ecosystem in high-growth megatrends such as vehicle electrification, advanced safety, alternative energy and factory automation. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world's most complex challenges and leads the way in creating a safer, cleaner, and smarter world. Today, the industrial and automotive end-markets are responsible for two-thirds of global greenhouse gas emissions, providing an immense opportunity for onsemi to do its part in achieving a net-zero economy with its intelligent power and sensing technologies. Climate change presents not only a risk to the environment, but also opportunities for innovative business solutions, and onsemi is committed to applying its research and design expertise and adapting its own operations to achieve net-zero emissions by 2040.

onsemi is an Equal Opportunity and Affirmative Action employer. The Company maintains policies and practices that are designed to prevent discrimination or harassment against any qualified applicant or employee to the extent prohibited by federal, state and local laws and regulations. By way of example, discrimination on the basis of race (actual or perceived), ethnicity, color, religion (including any terms or conditions that would require a person to violate or forgo a sincerely held practice of their religion, unless it causes a bona fide undue hardship on the conduct of business), ancestry, national origin, citizenship, sex (including pregnancy, childbirth, or related medical conditions), age, marital status, sexual orientation, physical or mental disability, medical condition, genetic information (including test results), status as a protected veteran, uniform service member status or discharge status, political affiliation, union membership, gender identity or gender expression, certain arrest or criminal history records, homelessness, use of lawful products outside of work during nonworking hours, protective order status, or any other characteristic protected by applicable law is prohibited.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact [email protected] for assistance.

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