Lithic creates card issuing and payment infrastructure for technology companies that just works. We help some of the world’s fastest-growing digital banks, fintech companies, and software companies process billions in transactions annually.
*Role can be hired in New York City, NY or Salt Lake City, UT or Sioux Falls, SD or Austin, TX, or San Francisco, CA.
Lithic is hiring a Growth Marketing Manager to lead the development, execution, and optimization of all B2B demand generation, nurture, and paid programs. We’re looking for someone with a demonstrated track record of success in B2B Growth Marketing, with the ability to deeply understand the fintech and buyer decision journey.
What You'll Do:
- Recommend and execute comprehensive demand generation strategies to drive continual improvements in lead conversion rates, close rates, and funnel velocity.
- Contribute to the planning, execution, and optimization of multi-channel marketing campaigns, including email marketing, content marketing, digital advertising, events, and more.
- Monitor campaign performance and metrics to identify areas for improvement and optimization.
- Utilize marketing automation tools (Salesforce, Marketo, or similar) and analytics platforms to track, measure and optimize campaign performance conversion rates and ROI.
- Source and curate content for our website, newsletters, blog articles, drip marketing, and sales materials.
- Partner cross functionally with internal teams including Sales, Go-To-Market Operations, Customer Success, Product, and Design on ideation through execution activities.
What You Bring:
- 3+ years of B2B marketing experience, with a preference for backgrounds in financial services and/or technology
- Experience testing and optimizing campaigns - data focused and very hands on in the tools
- Experience with modern marketing tech such as Marketo, Pardot, Braze, or Hubspot
- Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate customers
- A detailed understanding of fintech and the payments landscape, or the ability to learn quickly
- Strong communication and collaboration skills
- Ownership mindset - caring about seeing projects through from start to finish
- Empathy and humility
Expected Salary Range: $113,000 - $125,000 USD
#LI-AS1
- Health, vision, and dental insurance
- Unlimited PTO
- 401(k) match
- Life Insurance and AD&D policy
- 3% cashback on all Privacy purchases
What We Do
We're making digital payments safer and easier for everyone.
Come and help us build financial infrastructure for developers and seamless products for consumers.
We started with a consumer product that reimagines the way people and businesses spend money online using ephemeral payment card numbers. Last year we launched an API on top of our transaction processing and core banking infrastructure. We made it available to other engineers, entrepreneurs, and creators through a simple, developer first API that is now used by some of the most innovative startups, fintech companies, and neobanks.
Why Work With Us
Our team is at the center of everything we do. But we know that work isn't everything, we value work life balance and quality benefits. We strive to be a place where you know your ideas are always heard, you and your teammates learn from each other and make each other better, and you know your work is impacting users and the industry at large.
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