Description

Your Opportunity

New Relic is seeking a proactive, strategic professional to join our demand generation team. Working alongside other growth marketers (SEM, Lifecycle, and SEO), you will help promote our paid media programs and support our self-service business. At the intersection of marketing, sales, analytics, and product development, this integral role will help define and implement end-to-end campaigns that drive growth in acquisition and expansion!

If you have passion for results, measurement, and optimization to continuously drive growth, this role is for you!
What You'll Do:

• Lead paid media programs across programmatic channels, paid social, review sites, etc. that drives verified sign-ups and ingests.
• Partner with cross-functional teams (PMM, Analytics, MOPs, Brand, Creative, Global/Regional marketing, ABM, Sales, agencies, etc.) to develop impactful strategies/campaigns. Impact creative content and user experiences to increase sign-ups and ingests.
• Measure and report on campaign results to distill findings and insights and socialize with partners across broader teams. Optimize paid initiatives advised by performance metrics, conversions, data/traffic analysis, etc. Stay abreast of the latest emerging channels, marketing technology, partners, and standard methodologies in order to continuously uplevel our paid efforts.
• Help standardize planning, execution, and reporting to serve as a global center of excellence across the organization.

Your Qualifications

• 5 years of paid media experience in B2B or B2C
• Hands-on experience in planning and implementing paid media efforts across channels like GDN, Adobe Ad Cloud, LinkedIn, Facebook, Twitter, etc.
• Experience designing and stewarding strategic briefs - prioritizing high-intent audience targets, optimizing user journeys, guiding creative, A/B testing, etc.
• Understanding of Google Analytics and other demand generation tools
• Experience working with, and influencing decision-makers in a fast-paced, matrixed organization, with global partners across multiple time zones.
• Partnership with Brand, PMM, and cross marketing functions to identify and develop new offers, content, and programs to support integrated demand campaigns.
• Have outstanding problem solving and analysis skills combined with the ability to synthesize large data and effectively communicate findings.

Nice to Have:

• Experience with SaaS tech company, agency or in-house.
• Understanding of Engineer and DevOps personas.
• A strong understanding of growth use cases in Salesforce, Marketo, 6sense, and other marketing technologies.

Please note that visa sponsorship is not available for this position.

We're looking for bold and passionate people to be a part of our mission to create more perfect software. We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes.

We believe in empowering all Relics to achieve professional, and business success through a workforce model called Flex First. The Flex First model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or a combination of both.

Read more about Flex First and New Relic's vaccine policy as part of our commitment to maintaining a safe and healthy workplace in light of the COVID-19 pandemic.
About Us

New Relic (NYSE: NEWR) is a cloud-based observability platform that gives developers, engineers, operations, and management a clear view of what's happening in today's complex software environments. So they can find and fix problems faster, and deliver delightful experiences for their customers. That's why the world's best engineering teams rely on New Relic to visualize, analyze, and troubleshoot their software. It's the simplest, most powerful cloud-based observability platform, built to create more perfect software. All from one place.

Founded in 2008, we're a global company passionate about building a culture where all employees feel a deep sense of belonging, where every 'Relic' can bring their whole self to work and feel supported and empowered to thrive. We're consistently recognized as a distinguished employer and are committed to building world-class products and an award-winning culture. For more information, visit newrelic.com.
Our Hiring Process

New Relic takes seriously our stewardship of the data of our thousands of customers worldwide. In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification.

We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance. https://sfgov.org/olse/sites/default/files/FCO%20poster2020.pdf

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.

New Relic is an equal opportunity employer. We eagerly seek a diverse applicant pool and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities (or disability), age, sexual orientation, veteran status, or any other characteristic protected by law.

Interested in the details of our privacy policy? Read more here: https://newrelic.com/termsandconditions/applicant-privacy-policy

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