Adobe Growth Marketing Director

Adobe Growth DirectorWho We Are

WillowTree, a TELUS Digital Company, partners with the world’s leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives aren’t solved by a single discipline. Great digital is a team game - it requires seamlessly combining strategy, engineering, design, data science, marketing, and more. Other firms have bolted on these capabilities - as digital natives, we’ve built them into our teams from Day 1. The result? Top and bottom lines that grow, alongside our client’s capabilities. Check out how we have impacted our clients' digital portfolios over the years.

Location & Flexibility 

The Adobe Growth Director can be in a Work From Near (Hybrid) capacity based in one of the following offices: Boston, MA, Charlottesville, VA, Durham, NC, or Columbus, OH OR in a Work From Anywhere (Remote) capacity with travel to clients and WillowTree offices expected. 

The Opportunity

Our Adobe Growth Director serves as a senior-level expert on MarTech projects leveraging the Adobe ecosystem, including the Adobe Experience Platform (AEP), capable of managing multiple high-value engagements. They are expert client consultants, guiding teams through marketing best practices and innovative growth strategies. Responsible for driving positive commercial impact and growing revenue, Growth Directors also play a crucial role in identifying new business opportunities, expanding client relationships, and ensuring successful project delivery. 

The Adobe Growth Director will elevate WillowTree’s Adobe practice by scoping, staffing, and optimizing projects while driving improvements that enhance scalability and client retention. This technical leadership role will be instrumental in developing teams that can deliver dynamic and performative user experiences within the Adobe stack. Directors are expected to serve as direct managers and elevate their colleagues to deliver exceptional results.

Responsibilities

Adobe Stack Practice Ownership 

• Advances WillowTree's Adobe practice in alignment with a comprehensive and compelling vision; develops structures and ceremonies to track measurable progress against bringing that vision to fruition
• Leverages extensive in-platform experience to own tool implementation, integration, or execution projects within the Adobe stack (including Real-time CDP, Adobe Campaign, Journey Optimizer, Marketo Engage, Adobe Analytics, or Customer Journey Analytics)
• Operates as a strategic and supportive consultant for clients while driving growth processes, innovative marketing trends, and an evolutive approach to delivery 
• Elevates Adobe stack expertise across the practice by crafting and presenting training materials for team members, including platform skills and delivery best practices

Client & Project Management

• Manages multiple projects and teams by providing strategic direction, marketing expertise, and in-platform execution in support of approximately $3M to $5M in revenue
• Identifies expansion opportunities and supports sales/contract discussions when pursuing increased engagement based on outstanding client needs
• Nurtures relationships with client stakeholders to align on project priorities, generate positive business outcomes, and serve as an intermediary for continuous feedback
• Responsible for the successful delivery of projects in their portfolio while coaching account leads to operate autonomously, on time, and within scope

Mentoring & Team Leadership  

• Provides oversight, coaching, and strategic guidance to multiple client teams, including mentorship of a team of 3-7 people in a managerial capacity, while supporting larger practice-level staffing discussions and interviewing efforts across the Growth team
• Dedicates time to supporting broader practice OKRs and strategic initiatives outside their client teams to elevate and evolve the Growth team’s service offerings
• Collaborates with team members around solutions while acting as a conduit of support to more senior members in the practice

Qualifications

• Experience with several relevant platforms within the Adobe Experience Platform ecosystem: Adobe Real-time CDP, Adobe Campaign, Adobe Marketo Engage, Adobe Analytics, Adobe Journey Optimizer, Customer Journey Analytics
• Advanced knowledge of various digital marketing tools and channels, including analytics, attribution, ad serving, CDPs, push/SMS/in-app, email marketing, social media
• Developed and led multi-phase projects with various client partners across industries
• Talent management experience including hiring, performance management, and leadership development for diverse teams
• An excellent writer with phenomenal communication and storytelling skills
• Expertise with data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, testing & optimization, etc.
• Demonstrated success in planning and deploying integrated digital marketing or communications campaigns to drive acquisition, increase retention, and improve customer lifetime value (CLV)
• Ability to travel onsite to our office locations and clients (estimated 3-5 business days per quarter)

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

 We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.

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