Director, Demand Generation

| San Francisco, CA | Remote
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Webflow is a visual web development platform that empowers non-coders to create incredible experiences for the web. 

Webflow is seeking a Demand Generation Director who will be responsible for the strategy, scale, and execution of marketing programs that capture and nurture marketing leads across multiple channels. As Director of Demand Generation, you will lead the expansion and growth of our marketing programs including lead generation campaigns, and integrated marketing programs. 

About the role 
  • Location: San Francisco HQ or US remote
  • Full-time

As a Director of Demand Generation, you’ll … 

  • Develop, design, lead, and execute on multi-touch, integrated demand generation and account-based marketing programs to drive qualified new enterprise business leads and nurture our existing database of leads.
  • Collaborate with Sales to continually optimize marketing lead conversion rates and own the company Marketing Qualified Leads (MQL) KPI.
  • Manage technical aspects of key marketing systems (marketing automation, account-based marketing, buyer intent, ad words, re-targeting, etc) used to generate, distribute, and report on leads.
  • Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend.
  • Collaborate with the growth marketing, content marketing, product marketing and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest.
  • Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps.
  • Build, scale, and manage a high-performance team of demand generation managers, and integrated marketing managers, with end-to-end oversight of everything from hiring and recruiting strategy to coaching of your team.

That said, these responsibilities are just the start! At Webflow, we encourage you to contribute wherever your interests take you — and shape your role accordingly. And this isn’t just a philosophical bent: we actually give you 4 hours a week (10% of the work week) to pursue passion projects outside of your role responsibilities. 

About you 

You’ll thrive as a Director of Demand Generation if:

  • You have experience creating and driving demand generation strategies at high growth software companies — including online and offline programs.
  • You have previous experience leading demand generation teams leveraging a high volume self-serve funnel.
  • A track record of building and scaling ABM strategies and programs from scratch
  • Ability to partner with Product Marketing to build strategic narratives and operationalize tactics
  • You have experience with marketing & sales technologies such as Marketo, Iterable, and Salesforce.
  • You are passionate about the lead and customer lifecycle and establishing programs to support every stage.
  • You are an experienced people manager with a passion for coaching and developing your team members.
  • Experience leading marketing function at growing SaaS companies at scale 
  • You take full ownership of initiatives and are proactive about capturing new opportunities.
  • You’re analytical and use data to inform your strategies.
  • You’re a strong communicator, writer, and presenter.
  • You’re comfortable working in an environment based on outcomes, collaboration, and transparency.

If you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements.

About us 

At Webflow, we believe that what we’re doing doesn’t define our success -- so we focus on our “why” and “how”: 


Our Mission

To empower everyone to create for the web -- and lead impactful, fulfilling lives while we do it. 


Our core behaviors (how we act)

  1. Earn customer trust
  2. Get it done, do it right 
  3. Practice candor with care
  4. Dream big, ship often 
Our commitments to you 
  • We’ll pay you! This is a full-time, salaried position that includes equity
  • We’ll invest in your physical and mental well-being with health, dental, and vision benefits and a monthly stipend for health and wellness expenses 
  • We’ll pay you to take a vacation … seriously. We’ll give you a $1,000 bonus for taking your first vacation with us that is more than 5 days 
  • We offer flexible parental leave 
  • We provide remote employees with the equipment they need to create a great remote work environment 
  • We will offer you the support you need to help you grow as an impactful Director of Demand Generation and a human being 
Ready to apply?

If you share our values and enthusiasm for empowering the world, we’d love to review your application! We promise we do take the time and care to review every application we receive. However, as much as we wish we could interview everyone who submits an application, we cannot guarantee an interview or feedback due to the unprecedented volume of applications we are receiving today. We are rooting for you, and hope you do consider applying.

Note: You'll need valid U.S. work authorization to join us.

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • MongoDBDatabases
    • DockerDatabases
    • TerraformDatabases
    • HubSpotCRM

What are Webflow Perks + Benefits

Webflow Benefits Overview

• 3 weeks PTO (4 weeks after 2 years, 5 weeks after 5 years) + 8 national holidays
• Bonus extra PTO week we call "winter recharge" between Christmas and New Years Day. Employees can also elect to "flex" the holidays and take 5 flex observance days in place of the bonus week.
• $1,000 bonus the first time you take a vacation that's 5 days or longer
• We cover 100% of our health plan (which is a Platinum-level plan that has a $0 deductible) for you and any eligible dependents.
• $1,000/year Health Reimbursement Account funded by Webflow (can be used on a bunch of health-related things, jumps to $3,000/year if you have dependents).
• We provide family leave (including adoption) to all parents. All parents receive 8 weeks paid no matter their location, and birth givers receive up to 8 additional weeks for medical recovery. After leave, you can arrange for flexible hours, or even use some days from your leave after you return to work.
• 10% time (4 hours a week) to spend on special projects or learning - the only caveat is that it should somehow benefit the company, even if it means you're learning some new skill that you think might be applicable to our team or will improve our culture.
• $380/month in Webflow-paid commuter benefits (can be used for parking and transit if you commute to a workspace)
• Remote team members who do not receive a commuter benefit receive a $380 allowance toward their remote office, coworking space or to create their own home office of their dreams.
• $1000/yr (or more, we've been very flexible) in skill development reimbursements (things like books, Egghead.io classes if you want to learn how to code, conferences, etc)
• 401k plan (though no match yet)
• The latest gear (Macbook Pro, Standing Desk, etc) to be productive
• Yearly team retreat (Mexico, Portugal, and San Diego) and HQ visits
• BTO - Birthday Time Off!
• $200 monthly health and wellness stipend.

Culture
Friends outside of work
Eat lunch together
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
BlackFlow is our inaugural employee resource group dedicated to building community for Black people at Webflow. We currently have other affinity groups that are transitioning into ERGs.
Hiring Practices that Promote Diversity
Webflow follows the Rooney Rule as it's guide in ensuring diversity is a top priority.
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Fitness Subsidies
Home Office Stipend for Remote Employees
Webflow offers a $380/month stipend to its remote employees for home office needs.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Webflow hosts lunch and learn meetings once per month.
Promote from within
Time allotted for learning
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