Digital Marketing Manager

Posted 5 Days Ago
New York, NY
Senior level
AdTech
The Role
The Senior PR Manager will lead strategic communication efforts for Greenhouse, enhancing brand awareness and promoting a compelling brand story. Responsibilities include managing PR relationships, collaborating with content teams, developing a PR calendar, and tracking media engagement and sentiment. The role demands strong communication abilities and a strategic mindset.
Summary Generated by Built In

NEW YORK, NY - Apr. 21, 2016 - Parklife, the designer of the fastest growing recruiting and onboarding platforms, has kicked off a search for a Senior PR Manager. This person will help us tell the story of the changing landscape of hiring, and how organizations are responding to make people practices a fundamental strategic advantage.

Reporting to the Director of Brand and Buzz, this is an opportunity to join one of the fastest growing tech companies and help build an external communication function that will increase brand awareness, sentiment, thought leadership, and ultimately reinforce Greenhouse’s position as a catalyst for the next generation of people-focused business leaders.

As Ona Terrikorpi, Director of Recruiting at Snapchat recently remarked, “Greenhouse has really helped us streamline our process, collaborate better with hiring managers, and make decisions faster.”

Greenhouse designs highly effective tools that help companies structure their interview process, make more objective decisions, build a more collaborative hiring culture, deliver a great candidate journey, and then welcome new team-members with a meaningful onboarding experience. It turns a once bias-prone process into something that can be used to build great companies and great places to work. The new Senior PR Manager will have an opportunity to tell a story about how the technology improves the lives of Greenhouse customers--and anyone who works.

When was the last time you experienced an excellent interview process? When has your onboarding experience been as thoughtfully designed as unboxing a new iPhone? Well, if Greenhouse has its way, an increasing number of us will raise our hand in response to this question.


Who will love this job:

  • A conceptual thinker with big ideas, but able to come back to earth and turn them into action on tight deadlines
  • A composer, who understands long term communication strategies, but works well under the pressure of deadlines, unpredictability, and multiple priorities
  • An investigator, who finds just as much joy researching as they do reporting on a subject, and is tuned in to the changing media landscape
  • A wordsmith, who can alter their written and verbal communication style to fit any situation or medium
  • A consultant, who has honed their craft. You empathize with your audiences, offer strategic options, and flag opportunities and threats; you’re a trusted advisor and you wouldn’t have it any other way


What they’ll do:

  • Proactively identify strategic opportunities to increase awareness of Greenhouse and broadcast our unique brand story
  • Manage our PR agency to ensure that we’re getting the most out of that relationship
  • Collaborate with the Content Marketing team on how to best communicate all external brand messaging
  • Leverage the expertise of executive leadership to champion Greenhouse and promote events
  • Develop and update the PR calendar, offering org-wide transparency to all events, press releases, and editorial meetings
  • Build out an effective tracking hub to measure changes in media contacts, articles placed, and brand sentiment
  • Work with Senior Events Manager to coordinate messaging and media for events


What they should have:

  • 5+ years of experience in Public Relations, Journalism, or Communications - experience managing and developing direct reports preferred
  • Experience working with Design, Business, and Tech media, and relevant contacts to help support your efforts
  • A honed eye for detail and proven ability to self edit and proof the work of others
  • Clear verbal communication skills, and developed written abilities with experience across a variety of media formats
  • Exceptional organizational skills, and ability to deliver positive results with little guidance
  • A confident understanding of how to leverage converged media


Pay, perks & such:

Greenhouse takes pride in taking care of their employees and it shows. Greenhouse was proudly named among Crain's New York Business 2015 Best Places to Work in NYC! They provide competitive salaries, stock options and a full slate of benefits including health coverage, an FSA, a 401K plan, pre-tax commuter benefits, and a membership to AnyPerk that allows discounts for travel, wellness, and cool toys. They invest in their people and ensure that they have everything needed to excel on the job. A collaborative culture, including company get-togethers like our monthly CEO "Ask Me Anything" and All Hands meetings, are just some of the ways they’re evolving communication across all business functions and their San Francisco office grows. Check them out on Glassdoor where you’ll find outstanding reviews by current employees and candidates alike!

Greenhouse's philosophy is to empower every employee, and one another, to do the best work of their career.

(^ Get it? It's a press release - if you feel that you could do better, we need to talk!)


The Company
HQ: Charlotte, NC
12 Employees
On-site Workplace
Year Founded: 2009

What We Do

Parklife Communications is a boutique content marketing and public relations firm headquartered in Charlotte. We work with both direct clients and as a content shop for larger agencies. Executives and entrepreneurs benefit from our deep focus on social innovation, diversity, equity, & inclusion, and thought leadership.

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