Marketing Writing Manager

Job Posting End Date: November 22

When you join the team at Unum, you become part of an organization committed to helping you thrive.

Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life’s moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed both professionally and personally. To enable this, we provide: 

• Award-winning culture 

• Inclusion and diversity as a priority 

• Performance Based Incentive Plans

• Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability 

• Generous PTO (including paid time to volunteer!) 

• Up to 9.5% 401(k) employer contribution 

• Mental health support 

• Career advancement opportunities 

• Student loan repayment options 

• Tuition reimbursement

• Flexible work environments 

*All the benefits listed above are subject to the terms of their individual Plans.

And that’s just the beginning…

With 10,000 employees helping more than 39 million people worldwide, every role at Unum is meaningful and impacts the lives of our customers. Whether you’re directly supporting a growing family, or developing online tools to help navigate a difficult loss, customers are counting on the combined talents of our entire team. Help us help others, and join Team Unum today! 

General Summary:General Summary
The Marketing Writing Manager role is a combination of senior writer and writing manager. The position manages a team of 3-4 writers, while also writing copy across media types, consistently positioning the value of Unum products and services by employing messaging that speaks to audience needs and pain points. The Marketing Writing Manager must be passionate both about creating great content that drives business goals and about motivating and developing other writers. Because accountability for message strategy is held mainly by others in the Marketing organization, collaboration and ability to align on writing direction are key.

Principal Duties and Responsibilities

• Develop content and copy by using creativity, broad-based market knowledge, audience awareness and consistent messaging for marketing initiatives across both digital and traditional deliverables
• Manage team of 3-4 writers; assess performance and give feedback, provide guidance on upcoming work, and promote growth and development
• Work as a writing team member on individual assignments about 75% of the time and manage performance and development of 3-4 writers approximately 25% of the time
• Collaborate with the other Marketing team members on messaging structures and value propositions and partner to develop style guidelines, including tone and manner for all media
• Act as a lead motivator of other members of Marketing to develop solutions, including, but not limited to digital, web, interactive, social, traditional and print materials
• Write high-priority content with a deep understanding of customer desires and pain points, engaging them through both proof points and empathetic writing so that they will consider Unum’s products and services
• Craft messaging to ensure deliverables are creative and distinct – cutting through the clutter of the marketplace
• Provide support, standardization, best practices, and interconnection across internal Marketing teams
• Leverage knowledge and thirst to investigate, innovate and develop creative trends

Job Specifications

Strong writer

• Bachelor’s degree in journalism, communications, English, advertising or a related field, or equivalent experience
• 7+ years of experience in writing
• A strong writing background with a superior portfolio
• Superior skills and experience in writing and editing long-form and short-form content across digital and traditional channels
• Reliable knowledge of AP style and ability to quickly learn internal style guide

Strong leader

• 2+ years of managing or mentoring other writers
• Demonstrated ability to edit, coach and develop other writers
• Ability to be a leader but also to motivate team members
• Ability to resolve issues and conflicts with team members

Effective team member in busy Marketing shop

• Ability to thrive in fast paced environment
• Ability to operate with a sense of urgency to meet tight deadlines
• Patience and determination to resolve issues in a timely manner
• Ability to work on multiple projects in parallel
• Ability to work well independently as well as in a team environment
• High level of initiative and drive to succeed

Combination of creative and analytical skills

• Passion for the art of idea development and all things creative
• Ability to take strategy and run with it creatively
• Ability to confidently “sell” ideas to senior leadership, business partners and creative teams
• Broad range of experiences from different industries and practices
• Analytical ability and critical thinking skills
• Experience in participating on project teams and ability to communicate writing processes, ideas, and solutions clearly and effectively to teams and clients

#LI-PO1
#LI-Hybrid
~IN1

Unum and Colonial Life are part of Unum Group, a Fortune 500 company and leading provider of employee benefits to companies worldwide. Headquartered in Chattanooga, TN, with international offices in Ireland, Poland and the UK, Unum also has significant operations in Portland, ME, and Baton Rouge, LA - plus over 35 US field offices. Colonial Life is headquartered in Columbia, SC, with over 40 field offices nationwide.

The base salary range for applicants for this position is listed below. Unless actual salary is indicated above in the job description, actual pay will be based on skill, geographical location and experience.

$75,500.00-$142,700.00

Additionally, Unum offers a portfolio of benefits and rewards that are competitive and comprehensive including healthcare benefits (health, vision, dental), insurance benefits (short & long-term disability), performance-based incentive plans, paid time off, and a 401(k) retirement plan with an employer match up to 5% and an additional 4.5% contribution whether you contribute to the plan or not. All benefits are subject to the terms and conditions of individual Plans.

Company:

Unum