Marketing Content Specialist - New Apps

Posted 28 Days Ago
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Paris, Île-de-France, FRA
Hybrid
Senior level
Gaming • Mobile
The Role
Create high-quality video and static advertising content for mobile apps, develop original creative concepts, benchmark competitors, analyze performance data, and rapidly iterate content for Meta Ads. Collaborate with development, user acquisition, and product teams to align creative work with marketing and business goals. Own content production end-to-end in a high-volume environment using video editing, motion design, and AI content tools.
Summary Generated by Built In
About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

New Apps is Voodoo's zero-to-one small and elite team, building the next wave of B2C AI apps on mass-market segments. We're exploring whatever looks huge next: social entertainment, fitness, health, learning, etc. Think startup speed with big-company muscle behind it.

The team is kept deliberately lean, which means fewer layers, more ownership, and faster decisions.

Role

We're looking for someone who understands why a video gets 500 views and another gets 5 million.

You will:

  • Create high-quality video and static content for mobile apps, specifically tailored for Meta Ads

  • Ideate and execute creative concepts that go beyond standard, templated executions

  • Become a creative expert: benchmark competitors, identifying opportunities from trends, user behaviors and cultural moments

  • Understand how your creations perform and why: reading hook rate, CTR, CVR, IPM, and retention signals to iterate quickly and effectively

  • Collaborate closely with cross-functional teams (Dev, UA, Product) to stay aligned with marketing strategy and business priorities

Profile
  • Fully proficient with video editing and content creation

  • Hands-on experience with AI creative tools (Scenario, Seedance, Kling, Veo, Runway, etc.)

  • Creative and have a hacker mindset, turning "we should make something about this" into a finished video by the end of the day

  • Strong instincts for content and understand what captures attention online

  • Fluent in English, both oral and written

  • Nice-to-have: experience with UI/UX, to contribute to onboarding funnel content

Benefits
  • Competitive salary upon experience, plus bonus

  • Swile Lunch voucher

  • Gymlib (100% covered by Voodoo)

  • Premium healthcare coverage SideCare, for your family, 100% covered by Voodoo

  • Wellness activities in our Paris office

Skills Required

  • Experience in mobile apps, creative industries, or a creative agency
  • Experienced or senior-level profile
  • Video editing skills
  • Motion design skills
  • Proficiency with Adobe Premiere and Adobe After Effects
  • Ability to create video and static content for mobile app advertising
  • Ability to own content creation end-to-end
  • Experience with audio editing or sound enhancement
  • Experience with CapCut
  • Familiarity with generative AI, ChatGPT, and ElevenLabs
  • UI/UX experience
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The Company
HQ: Paris
583 Employees
Year Founded: 2013

What We Do

Voodoo is a tech company that creates mobile games and apps. With 7 billion downloads and over 150 million monthly active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. The company is one of the most impressive examples of hypergrowth in the ecosystem, having raised over $1B and backed by Goldman Sachs, Tencent, and GBL. Voodoo is now a team of over 750 employees worldwide, we’re looking for talented individuals from across the globe to join. Entertain the world with us voodoo.io/careers/jobs

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