Marketing Technology Specialist

As a MarTech Specialist at Leads.io, you will be part of a team responsible for managing and optimising our marketing technology stack. You will oversee the setup and maintenance of our web analytics tools, implement tracking mechanisms across various platforms, and ensure the accuracy and quality of our conversion tracking systems. Your expertise will translate business objectives into measurable KPIs, support our Conversion Rate Optimization (CRO) team, and empower colleagues through training on data analytics tools to enhance campaign effectiveness.

Do you want to be a part of our growth and get a lot of opportunities to grow yourself? Learn more about us here.

Key Responsibilities

Web Analytics Management:

• Own our web analytics tools' setup, maintenance, and user support.
• Ensure accurate and efficient tracking across all web platforms.

Tracking Implementation:

• Implement events and conversion tracking for web analytics, advertising platforms, and internal tools.
• Collaborate with cross-functional teams to integrate tracking mechanisms seamlessly.

Quality Assurance:

• Monitor the quality and integrity of tracking and reporting systems.
• Identify, troubleshoot, and resolve any data collection and reporting issues.

KPI Development:

• Translate business requirements into measurable Key Performance Indicators (KPIs).
• Align analytics strategies with organisational goals to drive informed decision-making.

CRO Support:

• Assist the CRO team in setting up experiments and analysing results.
• Support report creation to inform optimisation strategies and enhance conversion rates.

Data Privacy & Compliance:

• Ensure all analytics activities comply with GDPR, CCPA, and other relevant data privacy regulations.
• Manage first-party data strategies to enhance data collection while safeguarding customer privacy.
• Collaborate with the legal and compliance teams to implement privacy best practices and maintain data protection standards.

Training & Education:

• Educate colleagues on available data analytics tools and best practices.
• Foster a data-driven culture by increasing the efficiency and effectiveness of marketing campaigns through tool utilisation.

Who are we?

Leads.io is your technology-driven partner in effective lead generation. As a global team spread out across thirteen offices in nine countries, our mission is to provide empowering business solutions on a global scale. By delivering high-quality leads through diverse channels such as Facebook, Instagram, TikTok, display, native, paid search and organic, Leads.io aims to elevate our clients' ventures to new heights of success.

As a team of result-oriented experts in marketing, technology, strategy, and content, we remain committed to excelling at our craft with every step we take. We think big, act fast, and confidently pave the way for the future. Through a dedication to personal excellence, teamwork, and accountability, Leads.io fosters an environment in which you can shape your path to success whilst engaged in a dynamic and successful company environment.

Are we a perfect match?

• Proven experience with web analytics tools.
• Experience with tag management systems (e.g., Google Tag Manager).
• Strong understanding of digital marketing channels and metrics.
• Proficiency in implementing tracking codes and configuring analytics tools.
• Familiarity with A/B testing and experimentation platforms.
• Ability to analyse complex data sets and derive actionable insights.

As Leads.io, we take great pride in our diversity and inclusivity as a hallmark of our success. For this reason, we ensure that all candidates from all backgrounds will receive fair consideration irrespective of their race, gender, faith, religion, or disability. We invite all qualified and motivated individuals to take a chance at joining our team! If you have any questions, feel free to reach out to [email protected].

What’s in it for you?

• 25 holidays per year with 8% holiday pay
• Hybrid working/working from home allowance
• An open and inclusive culture that fosters personal growth and initiative
• Knowledge sessions hosted by internal and external experts
• Daily lunches at the office
• Flexible working hours
• Provided equipment (Macbook, mouse/keyboard)
• Access to mental health support through OpenUp is offered anonymously and without cost
• The opportunity to work fully remotely for up to a month per year from a location of your choice

Excited? Wait until you see our cultural values!

✨ Trust – At Leads.io, we emphasize accountability and transparency, setting the foundation for genuine partnerships.

✨ Own it – Ownership entails having pride in both your work and yourself. We each aim to take a personal initiative in improving our business, so being the best version of yourself is the best-case scenario for us.

✨ Grow smart – Our vision is to become a global frontrunner in lead generation. We are committed to continually scaling our business whilst also growing as individuals in the process.

✨ Thrive as a team – We believe that teamwork is a key ingredient to obtaining outstanding results. While holding personal work ethics in high regard, we also encourage a working environment that is both social and more enjoyable through teamwork.

Our recruitment process is designed to ensure the best fit. It comprises a phone meeting to discuss qualifications, followed by an interview, a case study and a final interview for skills and cultural alignment. If successful, we will extend a formal offer. Upon acceptance, you'll embark on your exciting journey with Leads.io.

Ready for your new challenge? Apply now, and we will be in touch with you soon!