The Role
The Marketing Technology Manager will optimize and manage the marketing tech stack, support campaign execution, and ensure data compliance, requiring collaboration with engineering and marketing teams.
Summary Generated by Built In
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
Greenlight is looking for a strategic and technically skilled Marketing Technology Manager to join our growing marketing team. This cross-functional role sits at the intersection of marketing, data, and technology—helping us build, optimize, and maintain a modern marketing stack that drives measurable results. You'll collaborate closely with internal teams including marketing operations, analytics, engineering, and external vendors to ensure tools and technologies are properly integrated and support business growth.
This role reports to the VP, Growth Marketing.
Your day-to-day:
- Own and optimize the marketing technology stack, including platforms like marketing automation (e.g., Marketo, Pardot), analytics (e.g., Google Analytics, Segment), CMS, and ABM platforms, and tracking.
- Support campaign execution by providing martech infrastructure, user segmentation, lead scoring, tracking implementation, and audience targeting across digital channels.
- Manage integrations between marketing systems and other tools such as customer databases, ad platforms, and sales tools—ensuring data flows seamlessly and securely.
- Partner with Marketing and Data/Engineering teams to define and implement tracking, attribution models, dashboards, and performance reports.
- Evaluate new tools and technologies, making recommendations to improve efficiency, personalization, and campaign performance.
- Ensure data hygiene and compliance with privacy regulations (e.g., GDPR, CCPA) across marketing systems and databases.
- Lead troubleshooting and support related to marketing technology usage, bugs, and vendor communication.
- Create documentation and internal training to drive adoption and ensure best practices across the organization.
What you’ll bring to the team:
- 3+ years of hands-on experience with marketing tools like Segment, Google Tag Manager, Tableau, Snowflake, Tableau, Applifier, Braze, Salesforce, Marketo, Airflow, Hightouch, RockerBox, Northbeam, Adobe, and analytics platforms.
- Technical Knowledge: Strong understanding of APIs, webhooks, JavaScript tracking, and data integration concepts; ability to work with engineers and translate business needs into tech requirements.
- Analytical Mindset: Familiarity with attribution modeling, UTM tracking, and multi-touch reporting; comfortable using SQL or BI tools is a plus.
- Project Management: Experience leading cross-functional projects and managing vendor relationships.
- Strategic Thinking: Ability to align martech decisions with broader marketing and business goals.
- Compliance Awareness: Understanding of data privacy regulations and implications for marketing data.
- Collaboration & Communication: Clear communicator who can work effectively across teams and explain complex systems in a digestible way.
Work perks at Greenlight:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
Our stance on salaries:
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
The estimated base pay range for this position in (NY, CA, WA): $85,000-165,000
The estimated base pay range for this position in (CO): $85,000-150,000
Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email [email protected].
Top Skills
Adobe
Airflow
Braze
Google Analytics
Hightouch
Marketo
Northbeam
Pardot
Rockerbox
Salesforce
Segment
Snowflake
Tableau
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The Company
What We Do
Greenlight is a debit card and money app for families. Our mission is to shine a light on the world of money for families and empower parents to raise financially-smart kids.
Millions of parents and kids use Greenlight to earn, save, spend wisely, give and invest. Parents can set flexible spend controls, manage chores, automate allowances and invest for their kids’ futures.
The Greenlight team calls Atlanta home, but we have team members across the country. We’re pet enthusiasts, PTA presidents, fantasy football champs, kickball-mates and volunteer dance teachers. We’re backed by Drive Capital, JP Morgan Chase, Wells Fargo, TTV Capital, Relay Ventures, NEA, Amazon, Ally Financial, SunTrust Bank and Synchrony Financial. We were picked for CB Insights’ Fintech 250.
