Our mission is to raise the standard of healthcare for everyone.
The Role
Lead the marketing technology strategy, optimize platforms, manage vendor relationships, and collaborate cross-functionally to improve customer engagement through data-driven marketing initiatives.
Summary Generated by Built In
We’re looking for an enthusiastic and accomplished Marketing Technology leader to shape the future vision of Marketing Automation and its supporting platforms for Consumer Marketing. As both a subject matter expert and strategist, you will shape the roadmap, own platform optimization, and drive customer engagement by enabling personalized, data-driven communication. Reporting to the Director of Growth Marketing, you’ll live at the intersection of technology, marketing, and innovation—helping us elevate our marketing communications and drive measurable results.
Responsibilities:
- MarTech Strategic Vision: Create and lead the execution and evolution of our MarTech strategy, partnering closely with colleagues from Engineering, IT and Product Management. In this capacity, you will create and lead the execution of MarTech evolution roadmap, and define “ideal state” for marketing technology across Consumer Marketing. As the strategic lead, you will communicate MarTech priorities, impact, and return on investment (ROI) to senior leadership across the organization.
- MarTech Ecosystem Ownership: Lead thorough audits of existing tools within the company’s marketing technology stack, and recommend solutions aligned with current and future business needs. Similarly, you will work to identify opportunities to optimize the team’s use of on-hand platforms.
- Vendor Management & Solution Evaluation: Lead rigorous evaluations and proof-of-concepts for new vendors and solutions, focusing on tools that enhance personalization, automation, attribution, and actionable insights. Manage vendor relationships, including selection, integration, performance monitoring, contract negotiation, and cost optimization.
- Innovation & Cross-functional Collaboration: Collaborate cross-functionally with Marketing, Engineering, Data Science, and Product teams to translate business goals into scalable technology solutions. Champion AI-driven initiatives to optimize campaigns, enhance segmentation, generate content, and derive advanced analytics, driving marketing innovation and effectiveness.
Required Qualifications:
- 6+ years of hands-on experience with Marketing Automation & CRM platforms (e.g., Salesforce Marketing Cloud, Braze, Customer.io, Iterable, etc.). Demonstrated success creating and managing complex, multi-channel journeys and campaigns is particularly important.
- 4+ years experience working with Customer Data Platforms (CDP; e.g., Salesforce Data Cloud and Agentforce), including management of data ingestion, connection integrity, etc.
- 4+ years experience in marketing analytics, including implementation or management of multi-touch attribution (MTA) or media mix modeling (MMM).
- Strong project management skills and ability to lead in a fast-paced environment.
- Ability to communicate complex technical topics to business stakeholders.
Preferred Qualifications:
- Certifications in Marketing Automation and CRM platform (e.g., Salesforce Marketing Cloud, Hubspot, Customer.io, Iterable, etc.).
- Experience in areas listed above in a regulated environment (e.g., healthcare, finance, etc.) highly preferred.
- Bachelor's degree in Marketing, Computer Science, Information Technology, or related field.
- Experience using Jira & Asana to manage backlogs and organize work.
Physical/Cognitive Requirements:
- Prompt and regular attendance at assigned work location.
- Capability to remain seated in a stationary position for prolonged periods.
- Eye-hand coordination and manual dexterity to operate keyboard, computer and other office-related equipment.
- No heavy lifting is expected, though occasional exertion of about 20 lbs of force (e.g., lifting a computer \/ laptop) may be required.
- Capability to work with leadership, employees, and members in an appropriate manner.
The United States new hire base salary target ranges for this full-time position are:
Zone A: $118,640 - $167,580 + equity + benefits
Zone B: $130,504 - $184,338 + equity + benefits
Zone C: $142,368 - $201,096 + equity + benefits
Zone D: $154,232 - $217,854 + equity + benefits
This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.
Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry.
In addition to receiving a competitive base salary, the compensation package may include, depending on the role, the following:
Remote-first culture
401(k) savings plan through Fidelity
Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO")
12 weeks of 100% Paid Parental leave
Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
11 Holidays Paid with one Floating Paid Holiday
Work-From-Home reimbursement to support team collaboration and effective home office work
24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations
About Included Health
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.
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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law.
Top Skills
Asana
Braze
Customer.Io
Iterable
JIRA
Salesforce Data Cloud
Salesforce Marketing Cloud
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The Company
What We Do
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.
Why Work With Us
Here, initiative meets purpose. We have bold aspirations that drive our work. We care in a way that shows in everything we do. At Included Health, you will join a team that is propelled by the opportunity to redefine healthcare for all. It's work worth caring about.
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