Marketing Technology Business Analyst

About this role:

Wells Fargo is seeking a Marketing Business Analyst (Lead Business Execution Consultant) within the Enterprise Marketing Services product group. This team focuses on supporting and enhancing the marketing technology used by marketing partners through simplification, controls and improved effectiveness. 

In this role, you will:

•    Define and communicate business needs for marketing technology platforms by leading requirements gathering and analysis. You will collaborate with stakeholders (strategists, users, product managers, technology, and risk) to understand business needs, gather requirements, and document them. 
•    Focus on specific marketing content products such as Salesforce Marketing Cloud used to develop and deliver enterprise-wide email campaigns and Local Listings, to enable a high level of accuracy with its location information provided to publishers such as Google and Apple.
•    Product Backlog Management:  Assist with managing the product backlog, documenting and prioritizing features based on business impact and user needs. 
•    Solution Design and Implementation: Develop and document business process models, propose technical and process solutions, and implement them via agile team structure.
•    Communication and Collaboration: Communicate findings, recommendations, and project updates to stakeholders, ensuring clear alignment and collaboration across teams. 
•    Product Lifecycle Support: Provide support throughout the entire product lifecycle, from initial scope development to ongoing releases and improvements. 

Required Qualifications:

• 5+ years of Business Execution, Implementation, or Strategic Planning experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

•    Problem-Solving Skills: Ability to identify problems, analyze root causes, and propose effective solutions. 
•    Analytical Skills: Ability to gather and analyze data, identify patterns, and draw meaningful conclusions. 
•    Communication Skills: Strong verbal and written communication skills to effectively collaborate with stakeholders to gather insights and present findings. 
•    Product Management Knowledge: Familiarity with product management methodologies, tools, and concepts and experience working in a product agile environment.
•    Marketing Technology Experience: Familiarity tools such as Salesforce Marketing Cloud used to develop and send marketing emails.
•    Marketing Process Experience: Knowledge and understanding of the marketing process used to create marketing programs. 3+ years of Marketing, E-business, Digital Marketing, Digital Platform experience with planning and creating marketing campaigns
•    Experience working across large, multi-business organizations.
Job Expectations:

• Ability to travel up to 10%

• This job offers a hybrid work schedule

• Visa sponsorship is not available for this position

• Relocation assistance is not available

Locations:

Charlotte, NC - 141753-NC-Three Wells Fargo Center

Wilmington, DE - 109022 -2200 Concord Pike

Minneapolis, MN -141753 -550 Wells Fargo Center

Des Moines IA -150496- 800 S Jordan Creek Pkwy

Pay ranges:

Wilmington Delaware 106,300- 188,900 Annual

Charlotte North Carolina 96,600- 171,800 Annual

Minneapolis Minnesota 96,600- 171,800 Annual

Des Moines Iowa 96,600- 171,800 Annual

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$96,600.00 - $171,800.00

Posting End Date:

4 May 2025

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.