Position Summary:
Drive Marketing Performance Through Technology, Automation & Data
Are you passionate about marketing technology, automation, CRM optimization, and using data to drive business growth? We are seeking a highly motivated Marketing Technology & Automation Specialist to join our growing marketing team.
In this role, you will be responsible for managing and optimizing our marketing technology ecosystem, including HubSpot and related business systems, while helping improve customer engagement, lead management, marketing performance, and operational efficiency. You will collaborate closely with marketing, sales, customer service, and business operations teams to build scalable processes that support company growth.
You’ll have the opportunity to work with modern marketing technologies, drive meaningful business impact, collaborate across departments, and help shape the future of our marketing operations. If you enjoy technology, automation, analytics, and continuous improvement, we’d love to hear from you.
This position is ideal for someone who enjoys combining technical expertise, analytical thinking, and creative problem-solving to improve marketing and sales effectiveness.
What You’ll Do:
- Manage and optimize HubSpot and related marketing technologies.
- Develop and maintain CRM workflows, lead scoring models, lead routing, and customer lifecycle automation.
- Build and execute email marketing campaigns, nurture programs, landing pages, forms, and automated customer journeys.
- Manage CRM data integrity, segmentation, reporting, and governance.
- Develop dashboards, KPI reports, and campaign performance analytics.
- Analyze marketing and sales data to identify trends and opportunities for improvement.
- Support content optimization, personalization, and digital marketing initiatives.
- Train and support internal users on HubSpot, CRM processes, and marketing automation best practices.
- Collaborate with marketing, sales, customer service, and operations teams to improve processes and drive growth.
- Support marketing operations, project coordination, branded merchandise programs, and special initiatives.
Qualifications:
Required:
- Bachelor’s degree in marketing, Communications, Business, or a related field.
- 3–5 years of experience in digital marketing, marketing automation, CRM administration, or marketing operations.
- Hands-on experience with HubSpot or similar marketing automation platforms.
- Experience managing email marketing campaigns, workflows, reporting, and lead management processes.
- Strong analytical, organizational, and project management skills.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint).
Preferred
- HubSpot certifications.
- Experience with Oracle Redwood CRM or similar CRM platforms.
- Working knowledge of Adobe Creative Suite.
- Experience with AI-powered marketing tools.
- Manufacturing, industrial, or B2B marketing experience.
Key Competencies:
- Customer Focus
- Problem Solving
- Innovation
- Attention to Detail
- Collaboration
- Self-Motivation
Position Details:
- Full-Time, In-Person
- Monday–Friday, 8:30 AM – 5:00 PM
- Minimal Travel (15% or less)
- Reports to the Digital Marketing Manager
If you enjoy leveraging technology, automation, and data to improve marketing performance and business results, we’d love to hear from you.
Why choose Mitutoyo?
Mitutoyo America Corporation is a leader in the field of precision measuring tools and instruments. We serve an important role in providing state-of-the-art measurement products to manufacturing companies throughout North America. We are the only full-line provider of Metrology solutions in North America that can satisfy every measurement challenge faced by our customers. Our benefits include:
- Competitive Salary package - $70K - $80K
- Minimum 17 days PTO plus at least 10 paid holidays per year
- Shut down period at the end of the year
- Medical, Dental, Vision & Life Insurance
- STD, LTD, Employee Assistance Program
- 401(k) Plan plus company match
- Tuition Reimbursement
- Service Recognition
- Company Vacation House in Florida
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions.
Mitutoyo America Corporation EEO Statement
Mitutoyo America Corporation is an Equal Opportunity Employer. It is our policy to judge employees on their individual merits, skills, abilities, performance, etc. The Company offers equal opportunities to all qualified applicants and employees without regard to race, religion, color, age, sex, national origin, veteran status, marital status, sexual orientation or disability in accordance with applicable federal and state laws. This policy applies to all areas of our employment relationship.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or related field
- 3-5 years experience in digital marketing, marketing automation, CRM administration, or marketing operations
- Hands-on experience with HubSpot or similar marketing automation platforms
- Experience managing email marketing campaigns, workflows, reporting, and lead management processes
- Strong analytical, organizational, and project management skills
- Proficiency in Microsoft Office (Excel, Word, PowerPoint)
- HubSpot certifications
- Experience with Oracle Redwood CRM or similar CRM platforms
- Working knowledge of Adobe Creative Suite
- Experience with AI-powered marketing tools
- Manufacturing, industrial, or B2B marketing experience
What We Do
The world’s largest metrology company was founded in 1934 by Yehan Numata with one product – the micrometer. Mitutoyo’s philosophy at that time was to make the best mechanical micrometer in the world. But also to produce them in quantities that made them affordable and available to all of manufacturing so they could improve the quality of the products they manufactured. This philosophy was expanded in the next several decades to include a wider product offering focused on mechanical, dimensional gaging products. Mitutoyo focused its R&D and production efforts on creating the most advanced micrometers, calipers, indicators and other measurement tools in the world. Mitutoyo America Corporation is a sales, marketing, and most importantly a service organization that was established in the United States by Mitutoyo Corporation in 1963. Since day one of operations, supporting custom- ers has been the first priority. Initially we provided replacement parts and repair services. As our customer base grew, so did customer service demands. In response we built one of the highest performance A2LA Accredited Calibration Laboratory’s (A2LA Certificate #750-01) in the nation. Now we offer turnkey metrology solutions and even integrate measuring directly into manufacturing processes via inline automation. Mitutoyo America is also the first service organization to have A2LA Accredited Field Service Technicians. State-of-the-art M3 Solution Centers are geographically positioned to cover the United States. Local software design and development translates into well resourced software support. We also provide education and training through the Mitutoyo Institute of Metrology. Overall, Mitutoyo America Corporation is configured to provide our customers with all the competitive advantages that result from application of best practice metrology.
