Marketing Technology & Analytics Specialist (Hybrid)

Posted An Hour Ago
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Chicago, IL, USA
Hybrid
70K-100K Annually
Mid level
Fintech • Information Technology • Machine Learning • Software • Analytics • Financial Services
Work Someplace Awesome.
The Role
Maintain and administer the MarTech stack (tag management, Adobe Analytics, SFMC, Optimizely, Osano), implement and validate tracking, support deployments and QA, troubleshoot integrations and data discrepancies, contribute to AI-driven marketing initiatives, and produce operational documentation and training.
Summary Generated by Built In

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time. 

About the Role:

As a Marketing Technology and Analytics Specialist, you will support the day-to-day administration, tracking implementation, and platform health of Enova's marketing technology stack. Working closely with marketing, analytics, and engineering teams, you will help maintain core MarTech platforms including Adobe Analytics, Adobe Launch, Salesforce Marketing Cloud, Optimizely, and Osano — ensuring accurate tracking, reliable platform operations, and properly governed deployments across channels. You will own tag management implementation, managing pixel and script deployments across brand properties and new channel launches. You will also contribute to AI-driven marketing initiatives, helping the team stay at the forefront of AI adoption in marketing analytics, personalization, and experimentation, while maintaining high data quality and enabling more data-driven customer experiences.

Responsibilities:

  • Own Tag management end-to-end — including implementation of third-party tracking scripts, pixel deployments for new channel launches, 
  • Administer and maintain Adobe Analytics — including variable configuration, report suite management, user access and permissions, event tracking setup, and day-to-day data validation
  • Manage platform administration across core MarTech tools, including Salesforce Marketing Cloud, Optimizely, and Osano — covering user access, environment health, and operational support
  • Ensure proper implementation and maintenance of the consent management platform (Osano), including monitoring new cookies, assisting with classification workflows, and supporting compliance updates
  • Coordinate MarTech release management — supporting QA, deployment scheduling, and release documentation across platforms
  • Provide technical support for email and SMS platforms (Salesforce Marketing Cloud, Responsys), ensuring data extensions, automations, and integrations function properly
  • Own operational documentation and training materials for MarTech platforms, supporting knowledge transfer and standardized processes across the team

Requirements:

  • 3–5 years of experience in marketing technology, marketing operations, or digital analytics roles
  • Hands-on experience with Adobe Launch or an equivalent tag management system (Tealium, GTM) — including pixel implementation and tag governance
  • Working knowledge of Adobe Analytics — including variable configuration, report suite administration, and event tracking
  • Experience with Salesforce Marketing Cloud or equivalent email/SMS platform (data extensions, journey management, integrations)
  • Familiarity with consent management platforms (Osano or similar) and basic privacy compliance workflows
  • Working knowledge of SQL and ability to validate data flows and troubleshoot platform integrations
  • Experience troubleshooting tracking implementations, resolving data discrepancies, and coordinating cross-platform QA
  • Strong attention to detail and comfort operating in a platform administration and governance context
  • Experience working cross-functionally in Agile environments

Compensation

The budgeted annual salary range for this position is $70,000 to $100,000. Actual annual salary will be determined based on qualifications, skills, experience, and level assessed during the hiring process and may fall outside of the range shown. Additional compensation for this role may include a bonus and restricted stock units. All full-time employees are eligible to participate in Company benefits, described in more detail here.

Benefits & Perks:

  • Our hybrid roles require in-office work Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This schedule fosters collaboration, team connection, and strategic planning, enhancing communication and effectiveness to drive results.
  • Health, dental, and vision insurance including mental health benefits
  • 401(k) matching plus a roth option (U.S. Based employees only)
  • PTO & paid holidays off
  • Sabbatical program (for eligible roles)
  • Summer hours (for eligible roles)
  • Paid parental leave
  • DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
  • Employee recognition and rewards program
  • Charitable matching and a paid volunteer day…Plus so much more!

About Enova

Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossus™platform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks—in order to create accessible credit for millions. 

Being a values-driven organization is at the core of Enova’s success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work, we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enova’s values and culture here

It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.

Skills Required

  • 3-5 years of experience in marketing technology, marketing operations, or digital analytics roles
  • Hands-on experience with Adobe Launch or an equivalent tag management system (Tealium, GTM)
  • Working knowledge of Adobe Analytics including variable configuration and report suite administration
  • Experience with Salesforce Marketing Cloud or equivalent email/SMS platform (data extensions, journey management, integrations)
  • Familiarity with consent management platforms (Osano or similar) and basic privacy compliance workflows
  • Working knowledge of SQL and ability to validate data flows and troubleshoot platform integrations
  • Experience troubleshooting tracking implementations, resolving data discrepancies, and coordinating cross-platform QA
  • Strong attention to detail and comfort operating in a platform administration and governance context
  • Experience working cross-functionally in Agile environments

What the Team is Saying

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The Company
HQ: Chicago, IL
1,848 Employees
Year Founded: 2004

What We Do

Enova International (NYSE: ENVA) is a leading online financial services company that serves small businesses and consumers who are underserved by traditional banks. For over 20 years, Enova has provided approximately $70 billion in loans and financing to nearly 15 million customers by offering a suite of market-leading products powered by the company's world-class analytics, machine learning algorithms and proprietary technology. You can learn more about the company and its portfolio of businesses at www.enova.com.

Why Work With Us

Our values encourage ownership and accountability, and we believe the best answer wins, regardless of whose answer it is. We pride ourselves on hiring smart and driven people who bring new and innovative ideas to the table. Our mentality is, "Work someplace awesome." Ready to join us?

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Enova Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Enova’s hybrid work model allows employees to work in the office T, W, and TH with the option to work from home on Monday and Friday.

Typical time on-site: 3 days a week
HQChicago, IL
Denver, CO
New York, NY
Learn more

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