Job Purpose:
Our Marketing Cloud Product Owner will be responsible for leading the strategy, management, and execution of our Salesforce Marketing Cloud platform. This role is a blend of product ownership and hands-on technical expertise—owning the roadmap, delivering innovative marketing solutions, and ensuring campaigns are executed flawlessly. As the Marketing Cloud Product Owner, you will collaborate closely with fellow product owners, architects, and administrators to ensure seamless integration and a consistent stakeholder experience across all Salesforce solutionsJob Responsibilities:
● Serve as the primary owner and subject matter expert for Salesforce Marketing Cloud.● Develop and maintain the platform roadmap in alignment with business goals.
● Partner with Digital Commerce, Marketing, Sales, IT, and other stakeholders to prioritize features, enhancements, and integrations.
● Platform management and execution, including build and manage email campaigns, customer journeys, automations, and templates.
● Evaluate and integrate new AI-driven features and marketing innovations.
● Configure data extensions, segmentation, and personalization logic.
● Set up and maintain reusable assets such as content blocks, templates, and automations.
● Ensure proper tracking, reporting, and compliance with relevant regulations (CAN-SPAM, GDPR, etc.).
● Conduct A/B and multivariate tests to improve campaign effectiveness.
Additional Responsibilities & Qualifications:
- Serve as the primary owner and subject matter expert for Salesforce Marketing Cloud.
- Partner with Digital Commerce, Marketing, Sales, IT, and other stakeholders to prioritize features, enhancements, and integrations.
- Platform management and execution, including build and manage email campaigns, customer journeys, automations, and templates.
- Evaluate and integrate new AI-driven features and marketing innovations.
- Configure data extensions, segmentation, and personalization logic.
- Set up and maintain reusable assets such as content blocks, templates, and automations.
- Ensure proper tracking, reporting, and compliance with relevant regulations (CAN-SPAM, GDPR, etc.).
- Conduct A/B and multivariate tests to improve campaign effectiveness.
Work Experience:
● 5-10 years of related job experience.Education:
● Bachelor's DegreeWhat We Offer
- Engaging and inclusive culture with employee-led Employee Resource Groups, Veritiv Cultural Alliance, recognition platform, etc.
- Extensive training opportunities, professional development programs, career pathing, and mentorship opportunities.
- Collaborative atmosphere with our customers and suppliers to create healthier, safer and more sustainable communities through our responsible operations and innovative solutions.
- Healthcare benefits, 401k, paid time off and tuition reimbursement.
About Veritiv
Together with its subsidiaries, Veritiv is the leading full-service provider of packaging solutions. Veritiv also provides JanSan, hygiene, print and publishing products and services. Veritiv serves customers in a wide range of industries, through team members around the world helping shape the success of its customers. For more information, visit www.veritiv.com and connect with the Company on LinkedIn.
Skills Required
- 5-10 years of related job experience
- Bachelor's Degree
Veritiv Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Veritiv Corporation and has not been reviewed or approved by Veritiv Corporation.
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Retirement Support — Retirement offerings include a 401(k) match with immediate vesting and company profit-sharing that enhance long-term savings. Defined benefit/contribution pension options are also referenced, strengthening the retirement package.
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Strong & Reliable Incentives — Profit-sharing for all employees and pay-for-performance programs provide additional earning potential tied to achieving goals. These incentives appear prominently alongside base pay and core benefits.
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Healthcare Strength — Medical, dental, and vision coverage is comprehensive, complemented by life and disability protections. Recent investments kept employee health premiums the same or lower, improving overall value.
Veritiv Corporation Insights
What We Do
Veritiv is a North American leader in business-to-business distribution solutions. We’re a Fortune 500® company with approximately 8,200 employees, $8.3 billion in revenue, and an expansive North American network. A leading provider of packaging, print and paper, publishing, facility solutions and logistics, we serve customers across virtually every industry – including more than half of our fellow Fortune 500 companies. We are shaping our systems and processes to support a successful and sustainable future. We don’t just encourage an entrepreneurial spirit, we embody it.
